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Shop Azaleas’ New West Village Boutique This Weekend

And be sure to take a selfie in the fitting rooms.

Four New Manhattan Stores

For shoes, nails, sunglasses, and everything else.

Amarcord Vintage Is Having a Gucci Moment

See what's at the Williamsburg store right now.

Meet Bushwick’s New Pizza-Vintage-Coffee-Bookstore Combo

Ever wanted to eat pizza or read books while you tried on vintage clothes? Now you can.

Alternative Apparel Has Reopened in Soho

A huge fire closed the store last fall.

Peek Inside AYR’s New By-Appointment Studio

Try before you buy.

Build Your Own Sunglasses at Illesteva’s New Store

The eyewear brand just debuted its second NYC location.

You'll Love Getting Dressed in Rent the Runway's New Studio

It's really pretty.

Dwyane Wade Is Here for Men's Fashion Equality

He celebrated the pop-up featuring his collaboration with The Tie Bar last night.

See (and Shop!) a 'Mr. Robot' Star's Artwork in NYC

Get the scoop on Story's new concept themed around the hit television show.

Why There Are More Steven Alan Stores Than Ever

The new ones are arriving just in time for summer.

Where to See Pharrell Williams in NYC Tomorrow

Party with G-Star Raw all day long.

Jin Soon Choi Turned an Art Gallery Into Her Newest Nail Salon

It's got everything you need: Nail polish and air conditioning.

A Korean Beauty Guru Just Opened a ‘Facial Bar’ Uptown

Sessions start at $75.

The Row’s First New York Store Is Now Open

Despite its outright fanciness, the Upper East Side Store is quite welcoming.

A New Spot for Gifts Just Opened in Dumbo

The e-comm site AHA debuted its first physical store last week.

Warby Parker’s First Brooklyn Store Is Very Cobble Hill

There are sketchbooks, plus a pair of exclusive frames.

Why Is Magnum Ice Cream Obsessed With It Girls?

Hailey Baldwin celebrated the New York pop-up on Wednesday.

Green-Beauty Giant Credo Opens Its First New York Store

It's the only one on the East Coast.

The New Aquazzura Store Is Perfect for Selfies

Step inside the "church of shoes" on Madison Avenue.

Planet Blue Is a Breath of Fresh Malibu Air in Soho

The dressing room is one big dreamcatcher.

Finding Flats That Actually Fit Just Got a Whole Lot Easier

Margaux's made-to-measure flats are now available in Chelsea.

You're Going to Want to Snapchat Story's Latest Installation

Express your selfie.

The Shops at Turnstyle Aim to Make Commuting Fun

There is something for everyone inside the Columbus Circle subway station.

Hublot Just Opened Its Tallest Store in the World on Fifth Avenue

Like the timepieces it sells, its debut was flashy.

What Doesn't the Domenico Vacca Flagship Have?

Seriously, though — this is a real question.

Cohen's Fashion Optical Has a New Look

You could say that it's improved its vision.

Where to Shop for Fine Jewelry Without Spending Your Entire Tax Refund

At AUrate's showroom, the pieces both look good and do good.

Matchesfashion Makes Its New York Debut

The British retailer is popping up in a breathtaking Soho townhouse.

Wild West Brooklyn Brings Festival Flair to Williamsburg

Welcome to the wild, west west.

Inside the Nolita Store That Brings a Taste of LA Style to New York

Tags is the perfect spot for a West Coast wannabe.

Upstate Stock Offers Made in America Menswear at Affordable Prices

It's always better when it's homemade.