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20 Places to Shop for Bathing Suits in New York City

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So you've been busy getting right for summer in the looks department, but has your swimwear gotten its seasonal upgrade yet? Whether your summer involves several beach getaways or just Saturdays in Central Park, it's important to have a proper bathing suit selection in rotation.

Below, we've rounded up 20 of the best places to shop for swimsuits in New York City, ranging from lingerie boutiques that use your bra measurements to find the best fit to surf shops that stock rash guards next to their boards. Check out our handy map after the jump with shops organized from north to south and dream of the sunnier days to come (don't forget to buy sunscreen, too!)


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1. Letarte

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1118 Madison Avenue
New York, NY 10028
(646) 429-9875
Visit Website
The Hawaiian brand arrived on Madison Avenue just a few months after Everything But Water, seriously bolstering the shopping district's swimwear scene. Consider wearing their tiny two pieces in places warmer than Antarctica—that's where Kate Upton wore hers for that Sports Illustrated cover. [Photo]

2. Everything But Water

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1060 Madison Avenue
New York, NY 10028
(212) 249-4052
Visit Website
While this store is fairly ubiquitous in the mall scene, it only arrived in the city last spring, just in time for swimsuit shopping. They carry teeny two pieces and gorgeous one-pieces from Mara Hoffman, Vitamin A, Trina Turk, and several other top-of-the-line brands, including some exclusive styles. Don't forget to set up a fit consultation with one of their pros. [Photo]

3. Vilebrequin

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1007 Madison Avenue
New York, NY 10028
(212) 650-0353
Visit Website
This French luxury brand is known for preppy, brightly patterned men's trunks—almost like a Lilly Pulitzer for guys. Styles are available for both men and kids as young as six months old. They also recently added their women's collection to the store as well. [Photo]

4. Calypso St Barth

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900 Madison Ave
New York, NY 10021
(212) 535-4100
Visit Website
It doesn't get much beachier than Calypso St. Barth, where elegant caftans hang alongside pastel printed bikinis from the house line, as well as options from Osklen, Marika Charles, Adriana Degreas, and more. Prices run a little high, so consider these two-pieces your splurge pieces. [Photo]

5. Canyon Beachwear

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1136 3rd Avenue
New York, NY 10065
(917) 432-0732
Visit Website
This West Coast transplant is dedicated entirely to designer swimwear, which includes Lenny Niemeyer and Zimmermann. The company's motto is “We suit every body,” and it prides itself on customer service. You can also find your entire beach outfit here with a great selection of hats, sarongs, Havaianas, and totes. [Photo]

6. INTIMACY {bra fit stylists}

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1051 Third Avenue
New York, NY 10065
(646) 395-3885
Visit Website
Trust a bra specialist first with your measurements, and then with figuring what swimsuit will best flatter your curves. The chain, which also has a location Madison and one opening south of the Flatiron building later this year, carries several of the top brands. [Photo]

7. Pesca Boutique

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244 East 60th St
New York, NY 10022
(212) 980-1901
Visit Website
If you want a comprehensive swimwear collection, Pesca Boutique should be your first stop. Labels range from Cosabella Mare to Trina Turk, and though you probably have summer on the brain, their spring break sale is still going strong on their website. [Photo]

8. Norma Kamali

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11 West 56th St
New York, NY 10019
(212) 957-9797
Visit Website
Among the many things the designer is known for is her range of swimwear, which includes vintage-style one-pieces and bikinis with creative tops and skirt-style bottoms. You'll probably spend more than you usually spend on bathing suits here, but can you really put a price on the creativity going on here? [Photo]

9. Linda's Bra Salon

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552 3rd Avenue
New York, NY 10016
(646) 736-1949
Visit Website
Underthings guru Linda Becker and her "Bra Divas" (sales associates) apply the same technique for bra fittings to swimsuit styling. Find pieces that will fit every body type from brands like Curvy Kate, Karla Colletto, and Panache. [Photo]

10. Parke & Ronen

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176 Ninth Ave
New York, NY 10011
(212) 989-4245
Visit Website
This Chelsea shop specializes in guys' trunks ranging in price from $50 to $150 and in inseam length from two inches to 12. Want to show a bit more leg? They also do briefs. [Photo]

11. Original Penguin NoHo

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654 Broadway
New York, NY 10012
(212) 228-4578
Visit Website
The brand opened this flagship location in March, and that includes a section dedicated to men's swim trunks in varying lengths starting at $65, as well as beach-friendly tanks and shorts. [Photo by Marko Kalfa]

12. Patagonia

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313 Bowery
New York, NY 10003
(212) 228-2514
Visit Website
The store's opening was delayed for nearly a year, but the surf-themed shop debuted in September to the delight of city surfers. Along with the boards, find a selection of suits for both men and women that include wetsuits and the increasingly trendy rash guards.

13. Azaleas

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(212) 228-5842
Visit Website
Because swimwear is just a publicly acceptable version of what you wear under your clothes, this lingerie shop also stocks a healthy variety of swimwear from labels like Eberjey, Splendid, and hipster beach queen Malia Mills. [Photo]

14. Osklen

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97 Wooster Street
New York, NY 10012
(212) 219-8250
Visit Website
The brand hails from Brazil, so you know they do swimwear well. They've got stereotypically skimpy two-pieces for the ladies and trunks for guys that stop above the knee, plus a bunch of other great beach-worthy pieces like a shirtdress with an illustration of a toucan. [Photo]

15. Zimmermann

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55 Mercer Street
New York, NY 10012
(212) 226-6440
Visit Website
The Australian label that also does ready-to-wear moved into a bigger space just down the street from their original store last fall, which allows them to carry their swimwear line year-round. While the suits are exquisite, expect to pay Soho prices at this Soho boutique. [Photo]

16. Malia Mills

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199 Mulberry St
New York, NY 10012
(212) 625-2311
Visit Website
The focus is on fit at this miniature swimwear empire, which has other locations on some of the city's biggest shopping avenues: Madison, Lexington, Columbus, and Atlantic. USA-produced bikinis and one-pieces are organized by bra size, and the company uses real girls, not models, in their product photos. Their motto? "Love thy differences." [Photo]

17. Saturdays Surf NYC

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31 Crosby St
New York, NY 10013
(212) 966-7875
Visit Website
Between the coffee bar up front and the patio out back, Saturdays is best known for its atmosphere. But don't overlook the stock of swim trunks for guys, which come in classic patterns and flattering cuts. [Photo]

18. Petticoat Lane

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149 Reade Street
New York, NY 10013
(212) 571-5115
Visit Website
Make your way through the Longchamp bags and Wolford hosiery to find bathing suits from Mara Hoffman, Zimmermann, and La Perla, as well as cover-ups from Theodora and Callum. The boutique also has a Lexington Avenue outpost, as well as two Westchester shops and another in Greenwich. [Photo]

19. Brooklyn Fox

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200 Bedford Avenue
Brooklyn, NY 11211
(718) 388-7010
Visit Website
You know the deal by now—if they have good lingerie, it's likely they have good bathing suits, too. Stop in the Williamsburg shop for sexy separates from Norma Kamali, Zinke, and Calla Ossidiana. [Photo]

20. Pilgrim Surf + Supply

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68 N 3rd St
Brooklyn, NY 11249
(718) 218-7456
Visit Website
Because the New York surf scene will not be ignored, the Williamsburg shop was set up to cater to serious surfers. But even dilettantes will appreciate the swim selection, with "boardies" like the Dorry Board Short. [Photo by Brian Harkin]

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1. Letarte

1118 Madison Avenue, New York, NY 10028
The Hawaiian brand arrived on Madison Avenue just a few months after Everything But Water, seriously bolstering the shopping district's swimwear scene. Consider wearing their tiny two pieces in places warmer than Antarctica—that's where Kate Upton wore hers for that Sports Illustrated cover. [Photo]
1118 Madison Avenue
New York, NY 10028

2. Everything But Water

1060 Madison Avenue, New York, NY 10028
While this store is fairly ubiquitous in the mall scene, it only arrived in the city last spring, just in time for swimsuit shopping. They carry teeny two pieces and gorgeous one-pieces from Mara Hoffman, Vitamin A, Trina Turk, and several other top-of-the-line brands, including some exclusive styles. Don't forget to set up a fit consultation with one of their pros. [Photo]
1060 Madison Avenue
New York, NY 10028

3. Vilebrequin

1007 Madison Avenue, New York, NY 10028
This French luxury brand is known for preppy, brightly patterned men's trunks—almost like a Lilly Pulitzer for guys. Styles are available for both men and kids as young as six months old. They also recently added their women's collection to the store as well. [Photo]
1007 Madison Avenue
New York, NY 10028

4. Calypso St Barth

900 Madison Ave, New York, NY 10021
It doesn't get much beachier than Calypso St. Barth, where elegant caftans hang alongside pastel printed bikinis from the house line, as well as options from Osklen, Marika Charles, Adriana Degreas, and more. Prices run a little high, so consider these two-pieces your splurge pieces. [Photo]
900 Madison Ave
New York, NY 10021

5. Canyon Beachwear

1136 3rd Avenue, New York, NY 10065
This West Coast transplant is dedicated entirely to designer swimwear, which includes Lenny Niemeyer and Zimmermann. The company's motto is “We suit every body,” and it prides itself on customer service. You can also find your entire beach outfit here with a great selection of hats, sarongs, Havaianas, and totes. [Photo]
1136 3rd Avenue
New York, NY 10065

6. INTIMACY {bra fit stylists}

1051 Third Avenue, New York, NY 10065
Trust a bra specialist first with your measurements, and then with figuring what swimsuit will best flatter your curves. The chain, which also has a location Madison and one opening south of the Flatiron building later this year, carries several of the top brands. [Photo]
1051 Third Avenue
New York, NY 10065

7. Pesca Boutique

244 East 60th St, New York, NY 10022
If you want a comprehensive swimwear collection, Pesca Boutique should be your first stop. Labels range from Cosabella Mare to Trina Turk, and though you probably have summer on the brain, their spring break sale is still going strong on their website. [Photo]
244 East 60th St
New York, NY 10022

8. Norma Kamali

11 West 56th St, New York, NY 10019
Among the many things the designer is known for is her range of swimwear, which includes vintage-style one-pieces and bikinis with creative tops and skirt-style bottoms. You'll probably spend more than you usually spend on bathing suits here, but can you really put a price on the creativity going on here? [Photo]
11 West 56th St
New York, NY 10019

9. Linda's Bra Salon

552 3rd Avenue, New York, NY 10016
Underthings guru Linda Becker and her "Bra Divas" (sales associates) apply the same technique for bra fittings to swimsuit styling. Find pieces that will fit every body type from brands like Curvy Kate, Karla Colletto, and Panache. [Photo]
552 3rd Avenue
New York, NY 10016

10. Parke & Ronen

176 Ninth Ave, New York, NY 10011
This Chelsea shop specializes in guys' trunks ranging in price from $50 to $150 and in inseam length from two inches to 12. Want to show a bit more leg? They also do briefs. [Photo]
176 Ninth Ave
New York, NY 10011

11. Original Penguin NoHo

654 Broadway, New York, NY 10012
The brand opened this flagship location in March, and that includes a section dedicated to men's swim trunks in varying lengths starting at $65, as well as beach-friendly tanks and shorts. [Photo by Marko Kalfa]
654 Broadway
New York, NY 10012

12. Patagonia

313 Bowery, New York, NY 10003
The store's opening was delayed for nearly a year, but the surf-themed shop debuted in September to the delight of city surfers. Along with the boards, find a selection of suits for both men and women that include wetsuits and the increasingly trendy rash guards.
313 Bowery
New York, NY 10003

13. Azaleas

140 Second Avenue, New York NY 10009
Because swimwear is just a publicly acceptable version of what you wear under your clothes, this lingerie shop also stocks a healthy variety of swimwear from labels like Eberjey, Splendid, and hipster beach queen Malia Mills. [Photo]

14. Osklen

97 Wooster Street, New York, NY 10012
The brand hails from Brazil, so you know they do swimwear well. They've got stereotypically skimpy two-pieces for the ladies and trunks for guys that stop above the knee, plus a bunch of other great beach-worthy pieces like a shirtdress with an illustration of a toucan. [Photo]
97 Wooster Street
New York, NY 10012

15. Zimmermann

55 Mercer Street, New York, NY 10012
The Australian label that also does ready-to-wear moved into a bigger space just down the street from their original store last fall, which allows them to carry their swimwear line year-round. While the suits are exquisite, expect to pay Soho prices at this Soho boutique. [Photo]
55 Mercer Street
New York, NY 10012

16. Malia Mills

199 Mulberry St, New York, NY 10012
The focus is on fit at this miniature swimwear empire, which has other locations on some of the city's biggest shopping avenues: Madison, Lexington, Columbus, and Atlantic. USA-produced bikinis and one-pieces are organized by bra size, and the company uses real girls, not models, in their product photos. Their motto? "Love thy differences." [Photo]
199 Mulberry St
New York, NY 10012

17. Saturdays Surf NYC

31 Crosby St, New York, NY 10013
Between the coffee bar up front and the patio out back, Saturdays is best known for its atmosphere. But don't overlook the stock of swim trunks for guys, which come in classic patterns and flattering cuts. [Photo]
31 Crosby St
New York, NY 10013

18. Petticoat Lane

149 Reade Street, New York, NY 10013
Make your way through the Longchamp bags and Wolford hosiery to find bathing suits from Mara Hoffman, Zimmermann, and La Perla, as well as cover-ups from Theodora and Callum. The boutique also has a Lexington Avenue outpost, as well as two Westchester shops and another in Greenwich. [Photo]
149 Reade Street
New York, NY 10013

19. Brooklyn Fox

200 Bedford Avenue, Brooklyn, NY 11211
You know the deal by now—if they have good lingerie, it's likely they have good bathing suits, too. Stop in the Williamsburg shop for sexy separates from Norma Kamali, Zinke, and Calla Ossidiana. [Photo]
200 Bedford Avenue
Brooklyn, NY 11211

20. Pilgrim Surf + Supply

68 N 3rd St, Brooklyn, NY 11249
Because the New York surf scene will not be ignored, the Williamsburg shop was set up to cater to serious surfers. But even dilettantes will appreciate the swim selection, with "boardies" like the Dorry Board Short. [Photo by Brian Harkin]
68 N 3rd St
Brooklyn, NY 11249