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Where to Buy Vegan Brands That Do Cruelty-Free Fiercely in NYC

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It's a running joke that people who are vegan love to talk about it (think Beyoncé circa 2015), but what we often hear less of is where they're shopping for their fashion and beauty needs. You can always opt for whatever doesn't have animal furs or products on the hangtag or in the ingredients, but there are still many synthetic materials that use animal by-products that aren't always specified on the label.

So scroll down to see 12 places in New York City where you can find fashion and beauty brands that not only avoid animals in their production and testing, but also keep an eye on materials' technology and sourcing, too, all the while without sacrificing any of the style and functionality that shoppers are looking for. When your friends inevitably ask "Where'd you get that?" about your new purchase, you can brag about your vegan status and your #OOTD at the same time.

Photo Credit: Melodie Jeng/Racked

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1. Gracie Roberts New York

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10 W 49th St
New York, NY 10020
(212) 265-3010
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Gracie Roberts marries smooth lines and whimsical details, like festival-ready fringe, pom poms, and tassels, with 100% cruelty-free materials. Shop the fan favorite Bo Peep Pack made with vegan shearling and pebbled vegan-leather or their many variations of the bucket bag. Gracie Roberts can be found at select Free People stores, like this Rockefeller Center location listed here.

2. Stella McCartney

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112 Greene St
New York, NY 10012
(212) 255-1556
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This fashion industry darling has long been a proponent of animal-friendly fashion. Her entire collection of accessories uses only high-quality vegan fabrics and materials. Head to her Soho location to shop, where sales associates are highly knowledgeable in the sourcing and production of each product.
Pascal Le Segretain/Getty Images

3. Obsessive Compulsive Cosmetics

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174 Ludlow St
New York, NY 10002
(212) 675-2404
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The highly-pigmented Obsessive Compulsive Cosmetics is tucked away on Ludlow Street in the Lower East Side. This cosmetics brand was designed specifically for artists (hence the vibrancy and interchangeability within the product line), and every product is 100% vegan and cruelty-free — it’s even written on each product — so indulge without guilt.

4. MooShoes

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78 Orchard St
New York, NY 10002
(212) 254-6512
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This isn’t your grandmother’s Earth-friendly shoe store. MooShoes only has one location in NYC (and another in LA) but this shoe store is a staple in the vegan fashion world. House brand Novacas features boots, pumps, mules, and flats that could easily be mistaken for leather. They also have books, bags, and some lifestyle apparel, too — all vegan, of course. The store ask that you please don’t step into this boutique wearing fur.
Shannon Kennard

5. Matt & Nat

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100 N 3rd St
Brooklyn, NY 11249
(718) 963-2600
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Minimalism, quality, and style — that’s what you’ll find in the handbag line Matt & Nat. Shop silhouettes for men and women as large as the Artigan weekender and as small as the Yul coin pouch. Not only are they completely animal-free, but they also make sure all linings are made with recycled materials (including plastic bottles, tires, nylons, cardboard, rubber and cork). You can find the brand at Williamsburg boutique Task New York.

6. Grown Alchemist Botanical Beauty

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219 Bedford Ave
Brooklyn, NY 11211
(718) 599-3457
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This full line of skincare includes cleansers, moisturizers, shaving products, and more, and it incorporates organic ingredients that are neither tested on animals nor made of animals that are all are wrapped in sustainable, recycled packaging. Shop this line in Williamsburg at Catbird.

7. Brave GentleMan

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176 Ainslie St
Brooklyn, NY 11211
(347) 460-6640
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Store founder and designer Joshua Katcher is so knowledgeable about the impact of the fashion industry on animals and the environment that he teaches classes at Parsons on the subject. Stop by the Williamsburg boutique to find classic menswear, the new womenswear collection, accessories, and shoes that are 100% cruelty-free and ethically sourced from Brazil, Italy, and right here in the USA. And no, you won’t find cheap pleather here — all accessories and shoes are made with what Katcher has dubbed "Future Leather".

8. Herbivore Botanicals

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219 Bedford Ave
Brooklyn, NY 11211
(718) 599-3457
Visit Website
Herbivore is just about the most perfect name for a vegan-friendly line of beauty and skincare products. This gluten-free line is created without any synthetic materials, parabens, chemicals, or animal testing, and is #MadeinUSA. Even the packaging is recycled and reusable. They carry everything from Rose Hibiscus Hydrating Face mist to Detox bath salts and Beard Tonic for the fellas. You can shop this line at Catbird in Brooklyn.

9. Vaute Couture

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35 Meadow St
Brooklyn, NY 11206
(347) 422-0773
Visit Website
Vaute is what happens when vegan meets the runway. Founder Leanne Mai-Ly has been advocating for animal rights since she was a teen (there’s is photographic evidence to prove it) and each 100% cruelty-free piece is made from sustainable fabrics derived from recycled bottles, carpets, and more. Currently, the brand doesn’t have a storefront — following a winter pop-up in Soho, they're looking to open a flagship in the coming months — but the East Williamsburg showroom is open to shop by appointment only.

10. Bhava Shoes

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382 Atlantic Ave
Brooklyn, NY 11217
These vegan and eco-friendly shoes are a far cry from the low-quality pleather that people typically associate with vegan leather. Handmade in Spain from Italian vegan leathers that are completely free of PVC, formaldehyde, and other harmful chemicals, these artisan shoes and boots are classic and durable. The Bhava line includes oxfords, sandals, and boots. You can shop the collection at Kaight in Brooklyn.

11. S.W. Basics

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238 W 10th St
New York, NY 10014
(212) 227-1088
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The all-nautral skincare line has plenty of products made solely with vegan ingredients, and there's never more than five of them in any given formula (that's how simple they are). CAP Beauty, mapped out here, is just one of the brand's NYC stockists — be sure to ask sales associates about other vegan beauty products they carry.
Courtesy of S.W. Basics

12. Le Labo

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233 Elizabeth St
New York, NY 10012
(212) 219-2230
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The niche brand of personal and home fragrances that was recently picked up by Estée Lauder is featured on PETA's list of completely vegan and cruelty-free brands. In addition to this original Elizabeth Street location, you can also find Le Labo stores within the Ace Hotel on Broadway and off of Madison Avenue on the Upper East Side.

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1. Gracie Roberts New York

10 W 49th St, New York, NY 10020
Gracie Roberts marries smooth lines and whimsical details, like festival-ready fringe, pom poms, and tassels, with 100% cruelty-free materials. Shop the fan favorite Bo Peep Pack made with vegan shearling and pebbled vegan-leather or their many variations of the bucket bag. Gracie Roberts can be found at select Free People stores, like this Rockefeller Center location listed here.
10 W 49th St
New York, NY 10020

2. Stella McCartney

112 Greene St, New York, NY 10012
Pascal Le Segretain/Getty Images
This fashion industry darling has long been a proponent of animal-friendly fashion. Her entire collection of accessories uses only high-quality vegan fabrics and materials. Head to her Soho location to shop, where sales associates are highly knowledgeable in the sourcing and production of each product.
112 Greene St
New York, NY 10012

3. Obsessive Compulsive Cosmetics

174 Ludlow St, New York, NY 10002
The highly-pigmented Obsessive Compulsive Cosmetics is tucked away on Ludlow Street in the Lower East Side. This cosmetics brand was designed specifically for artists (hence the vibrancy and interchangeability within the product line), and every product is 100% vegan and cruelty-free — it’s even written on each product — so indulge without guilt.
174 Ludlow St
New York, NY 10002

4. MooShoes

78 Orchard St, New York, NY 10002
Shannon Kennard
This isn’t your grandmother’s Earth-friendly shoe store. MooShoes only has one location in NYC (and another in LA) but this shoe store is a staple in the vegan fashion world. House brand Novacas features boots, pumps, mules, and flats that could easily be mistaken for leather. They also have books, bags, and some lifestyle apparel, too — all vegan, of course. The store ask that you please don’t step into this boutique wearing fur.
78 Orchard St
New York, NY 10002

5. Matt & Nat

100 N 3rd St, Brooklyn, NY 11249
Minimalism, quality, and style — that’s what you’ll find in the handbag line Matt & Nat. Shop silhouettes for men and women as large as the Artigan weekender and as small as the Yul coin pouch. Not only are they completely animal-free, but they also make sure all linings are made with recycled materials (including plastic bottles, tires, nylons, cardboard, rubber and cork). You can find the brand at Williamsburg boutique Task New York.
100 N 3rd St
Brooklyn, NY 11249

6. Grown Alchemist Botanical Beauty

219 Bedford Ave, Brooklyn, NY 11211
This full line of skincare includes cleansers, moisturizers, shaving products, and more, and it incorporates organic ingredients that are neither tested on animals nor made of animals that are all are wrapped in sustainable, recycled packaging. Shop this line in Williamsburg at Catbird.
219 Bedford Ave
Brooklyn, NY 11211

7. Brave GentleMan

176 Ainslie St, Brooklyn, NY 11211
Store founder and designer Joshua Katcher is so knowledgeable about the impact of the fashion industry on animals and the environment that he teaches classes at Parsons on the subject. Stop by the Williamsburg boutique to find classic menswear, the new womenswear collection, accessories, and shoes that are 100% cruelty-free and ethically sourced from Brazil, Italy, and right here in the USA. And no, you won’t find cheap pleather here — all accessories and shoes are made with what Katcher has dubbed "Future Leather".
176 Ainslie St
Brooklyn, NY 11211

8. Herbivore Botanicals

219 Bedford Ave, Brooklyn, NY 11211
Herbivore is just about the most perfect name for a vegan-friendly line of beauty and skincare products. This gluten-free line is created without any synthetic materials, parabens, chemicals, or animal testing, and is #MadeinUSA. Even the packaging is recycled and reusable. They carry everything from Rose Hibiscus Hydrating Face mist to Detox bath salts and Beard Tonic for the fellas. You can shop this line at Catbird in Brooklyn.
219 Bedford Ave
Brooklyn, NY 11211

9. Vaute Couture

35 Meadow St, Brooklyn, NY 11206
Vaute is what happens when vegan meets the runway. Founder Leanne Mai-Ly has been advocating for animal rights since she was a teen (there’s is photographic evidence to prove it) and each 100% cruelty-free piece is made from sustainable fabrics derived from recycled bottles, carpets, and more. Currently, the brand doesn’t have a storefront — following a winter pop-up in Soho, they're looking to open a flagship in the coming months — but the East Williamsburg showroom is open to shop by appointment only.
35 Meadow St
Brooklyn, NY 11206

10. Bhava Shoes

382 Atlantic Ave, Brooklyn, NY 11217
These vegan and eco-friendly shoes are a far cry from the low-quality pleather that people typically associate with vegan leather. Handmade in Spain from Italian vegan leathers that are completely free of PVC, formaldehyde, and other harmful chemicals, these artisan shoes and boots are classic and durable. The Bhava line includes oxfords, sandals, and boots. You can shop the collection at Kaight in Brooklyn.
382 Atlantic Ave
Brooklyn, NY 11217

11. S.W. Basics

238 W 10th St, New York, NY 10014
Courtesy of S.W. Basics
The all-nautral skincare line has plenty of products made solely with vegan ingredients, and there's never more than five of them in any given formula (that's how simple they are). CAP Beauty, mapped out here, is just one of the brand's NYC stockists — be sure to ask sales associates about other vegan beauty products they carry.
238 W 10th St
New York, NY 10014

12. Le Labo

233 Elizabeth St, New York, NY 10012
The niche brand of personal and home fragrances that was recently picked up by Estée Lauder is featured on PETA's list of completely vegan and cruelty-free brands. In addition to this original Elizabeth Street location, you can also find Le Labo stores within the Ace Hotel on Broadway and off of Madison Avenue on the Upper East Side.
233 Elizabeth St
New York, NY 10012