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A look from Zimmermann's <a href="http://us.zimmermannwear.com/brand/swim-campaigns-usa/swim-us-1">latest</a> swim campaign
A look from Zimmermann's latest swim campaign

Thirteen Places to Shop for Bathing Suits in New York City

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A look from Zimmermann's latest swim campaign

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Second in difficulty only to denim is bathing suit shopping—and finding a store with a decent selection and non-offensive lighting in New York City is tough. Fortunately, there are a handful of great stores that get the tough job done. We've rounded up thirteen of them for all your swim-related needs: whether you're in the market for a figure-flattering one-piece, a teeny-weeny two-piece, or just something that simultaneously fits your top and your bottom.


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1. Everything But Water

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1060 Madison Avenue
New York, NY 10028
When it opens on May 18th, Everything But Water's first NYC store will carry favorites like Mara Hoffman, L*Space, Letarte, Natori, Lisa Marie Fernandez, Zimmermann, and more. Bonus: you can set up a fit consultation with one of their pros. [Photo]

2. Calypso St Barth

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900 Madison Ave
New York, NY 10021
(212) 535-4100
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It doesn't get much beachier than Calypso St. Barth, where elegant caftans hang alongside pastel printed bikinis from the house line, as well as options from Osklen, Marika Charles, Adriana Degreas, and more. Prices run a little high, so consider these two-pieces your splurge pieces. [Photo]

3. Vilebrequin

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1007 Madison Ave
New York, NY 10028
(212) 650-0353
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This French luxury brand is known for preppy, brightly patterned men's trunks—almost like a Lilly Pulitzer for guys. [Photo]

4. Canyon Beachwear

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1136 3rd Ave
New York, NY 10065
(917) 432-0732
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This West Coast transplant is dedicated entirely to designer swimwear. The company's motto is “We suit every body,” and it prides itself on customer service. [Photo]

5. Pesca

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244 East 60th St
New York, NY 10022
(212) 980-1901
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If you want a comprehensive swimwear collection, Pesca should be your first stop. Labels range from Cosabella Mare to Trina Turk, and right now the website lists plenty of options under $100. [Photo]

6. Victoria's Secret

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(212) 356-8380
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With the exception of a few overly-padded tops, Victoria's Secret knows what it's doing with swim. The Herald Square store carries both the VS and Pink swim lines, and is arguably one of the only big-chain brands that caters to both large and small breasts and butts in under the same roof.

7. Parke & Ronen

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176 Ninth Ave
New York, NY 10011
(212) 989-4245
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This Chelsea shop specializes in guys' trunks ranging in price from $50 to $150 and in inseam length from two inches to 12. Want to show a bit more leg? They also do briefs. [Photo]

8. Keiko Swimwear

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128 W 23rd Street
New York, NY 10011
(212) 647-7075
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Designer Keiko Fukuzaki makes custom bathing suits, though you can also buy them off-the-rack in her Chelsea store. Her clients are so dedicated, they're even willing to show off their suits in a photo gallery on her website. [Photo]

9. Azaleas

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(212) 228-5842
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This lingerie shop also stocks a healthy variety of swimwear from labels like Eberjey, Splendid, and hipster beach queen Malia Mills. [Photo]

10. Zimmermann

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87 Mercer Street
New York, NY 10012
(212) 226-6440
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Zimmermann's suits are designed with an eye towards fashion, and if you're willing to spend upwards of $200, you'll look like the coolest girl on the beach. Bonus: The two-month-old store is staffed entirely by charming Australians. [Photo by Brian Harkin]

11. Malia Mills

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199 Mulberry St
New York, NY 10012
(212) 625-2311
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The focus is on fit at this miniature swimwear empire, which has other locations on some of the city's biggest shopping avenues: Madison, Lexington, Columbus, and Atlantic. Bikinis and one-pieces are organized by bra size, and everything is produced in the USA. [Photo]

12. Saturdays Surf NYC

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31 Crosby St
New York, NY 10013
(212) 966-7875
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Between the coffee bar up front and the patio out back, Saturdays is best known for its atmosphere. But don't overlook the stock of swim trunks for guys, which come in classic patterns and flattering cuts. [Photo]

13. Pilgrim Surf + Supply

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68 N 3rd St
Brooklyn, NY 11249
(718) 218-7456
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It's a testament to the rise of New York surf culture that this is the second surf shop on the list. Pilgrim caters to serious surfers, but even dilettantes will appreciate the swim selection. [Photo by Brian Harkin]

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1. Everything But Water

1060 Madison Avenue, New York, NY 10028
When it opens on May 18th, Everything But Water's first NYC store will carry favorites like Mara Hoffman, L*Space, Letarte, Natori, Lisa Marie Fernandez, Zimmermann, and more. Bonus: you can set up a fit consultation with one of their pros. [Photo]
1060 Madison Avenue
New York, NY 10028

2. Calypso St Barth

900 Madison Ave, New York, NY 10021
It doesn't get much beachier than Calypso St. Barth, where elegant caftans hang alongside pastel printed bikinis from the house line, as well as options from Osklen, Marika Charles, Adriana Degreas, and more. Prices run a little high, so consider these two-pieces your splurge pieces. [Photo]
900 Madison Ave
New York, NY 10021

3. Vilebrequin

1007 Madison Ave, New York, NY 10028
This French luxury brand is known for preppy, brightly patterned men's trunks—almost like a Lilly Pulitzer for guys. [Photo]
1007 Madison Ave
New York, NY 10028

4. Canyon Beachwear

1136 3rd Ave, New York, NY 10065
This West Coast transplant is dedicated entirely to designer swimwear. The company's motto is “We suit every body,” and it prides itself on customer service. [Photo]
1136 3rd Ave
New York, NY 10065

5. Pesca

244 East 60th St, New York, NY 10022
If you want a comprehensive swimwear collection, Pesca should be your first stop. Labels range from Cosabella Mare to Trina Turk, and right now the website lists plenty of options under $100. [Photo]
244 East 60th St
New York, NY 10022

6. Victoria's Secret

1328 Broadway New York, NY 10001
With the exception of a few overly-padded tops, Victoria's Secret knows what it's doing with swim. The Herald Square store carries both the VS and Pink swim lines, and is arguably one of the only big-chain brands that caters to both large and small breasts and butts in under the same roof.

7. Parke & Ronen

176 Ninth Ave, New York, NY 10011
This Chelsea shop specializes in guys' trunks ranging in price from $50 to $150 and in inseam length from two inches to 12. Want to show a bit more leg? They also do briefs. [Photo]
176 Ninth Ave
New York, NY 10011

8. Keiko Swimwear

128 W 23rd Street, New York, NY 10011
Designer Keiko Fukuzaki makes custom bathing suits, though you can also buy them off-the-rack in her Chelsea store. Her clients are so dedicated, they're even willing to show off their suits in a photo gallery on her website. [Photo]
128 W 23rd Street
New York, NY 10011

9. Azaleas

140 Second Avenue, New York NY
This lingerie shop also stocks a healthy variety of swimwear from labels like Eberjey, Splendid, and hipster beach queen Malia Mills. [Photo]

10. Zimmermann

87 Mercer Street, New York, NY 10012
Zimmermann's suits are designed with an eye towards fashion, and if you're willing to spend upwards of $200, you'll look like the coolest girl on the beach. Bonus: The two-month-old store is staffed entirely by charming Australians. [Photo by Brian Harkin]
87 Mercer Street
New York, NY 10012

11. Malia Mills

199 Mulberry St, New York, NY 10012
The focus is on fit at this miniature swimwear empire, which has other locations on some of the city's biggest shopping avenues: Madison, Lexington, Columbus, and Atlantic. Bikinis and one-pieces are organized by bra size, and everything is produced in the USA. [Photo]
199 Mulberry St
New York, NY 10012

12. Saturdays Surf NYC

31 Crosby St, New York, NY 10013
Between the coffee bar up front and the patio out back, Saturdays is best known for its atmosphere. But don't overlook the stock of swim trunks for guys, which come in classic patterns and flattering cuts. [Photo]
31 Crosby St
New York, NY 10013

13. Pilgrim Surf + Supply

68 N 3rd St, Brooklyn, NY 11249
It's a testament to the rise of New York surf culture that this is the second surf shop on the list. Pilgrim caters to serious surfers, but even dilettantes will appreciate the swim selection. [Photo by Brian Harkin]
68 N 3rd St
Brooklyn, NY 11249