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The Juicy 'It' Girl's Perfect Night Out in NYC

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Nighttime is the best time to put in a little extra effort and take some risks—clothes are edgier, makeup is bolder, heels are a bit higher. After all, NYC has some of the best nightlife in the country, why wouldn't you want to look and feel your best? Here now, the perfect night for the Viva la Juicy Noir 'It' Girl—a day-to-night guide of the best places to primp, polish, dress and celebrate, well into the wee hours of the morning. But before you go anywhere, be sure to finish your outfit with Viva la Juicy Noir—a succulent blend of ripe berry notes, sultry amber and bright gourmand accents, that remind you of the endless possibilities that nighttime can bring.


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1. Underground at Le Parker Méridien New York

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119 W 56th St
New York, NY 10019
(212) 245-5000
Visit Website
Start your day at this one-stop-shop for your beauty needs, this midtown hotel has a beauty temple on its lower level. Get spa services at Moonshine and on-trend nail care at Tenoverten. They also have a café on site, just in case you’re too blissed out to make it up the stairs come lunchtime.

2. Juicy Couture

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650 5th Ave
New York, NY 10019
(212) 796-3360
Visit Website
Find something snazzy for your evening out at the Juicy Couture NYC flagship—with two massive, beautiful floors of clothing, jewelry, handbags and accessories, you'll be hard pressed not to find the perfect getup.

3. Macy's

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151 W 34th St
New York, NY 10001
(212) 695-4400
Visit Website
The place to find any finishing touches for your night out—whether it’s a bag, shoes or fragrance. Before you head out for the evening, finish your look with the perfect scent, Viva la Juicy Noir—you'll be ready for anything.

4. DreamDry

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35 West 21st Street
New York, NY 10010
(212) 886-5194
Visit Website
Before you head out for drinks, get to DreamDry for some hair magic. A Rachel Zoe-endorsed blowout goes for $40, or you can skip the wash and get an express blow out for $20. You can also pick from a roster of styles depending on what kind of night you want to have, like the "Farrah," a 70s-style wavey look; the "Brigitte," named after Bardot's classic bedhead; the "Veronica," romantic Old Hollywood curls; the pin-straight "Ali"; or the super voluminous "Sophia."

5. The Library at The Public

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425 Lafayette Street
New York, NY 10003
(212) 539-8777
Visit Website
Andrew Carmellini's project inside The Public Theater has a sexy and comfortable bar in the back that's great for a pre-dinner drink. The menu includes about a dozen original cocktails, and the bartenders know how to mix the classics, too. A perfect way to start your evening.

6. Monmartre

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(646) 596-8838
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This hot French-Asian bistro is a perfect date night spot, if that is where the evening takes you. Linger over the roasted and braised duck for two in the newly opened backyard—it's one of the best outdoor experiences in the game.

7. The Stanton Social

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99 Stanton St
New York, NY 10002
(212) 995-0099
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Looking for the perfect restaurant for a group dinner with the ladies? This 1940s-inspired restaurant and lounge is all about multi-ethnic shared plates and delicious cocktails. Your meal can be as diverse as you make it, from Parisian bistro-inspired onion soup dumplings and old school Italian meatballs, to red snapper tacos. It's the perfect way to fuel your evening. [Photo]

8. The NoMad

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Read Review |
1170 Broadway
New York, NY 10001
(212) 796-1500
Visit Website
Have a group dinner at The NoMad and go all out with dishes like the fruits de mer plateau, the tagliatelle with snow crab, and the majestic chicken for two. If you're looking to keep it more laid back, head to the Library in the back for drinks and bites.

9. Corkbuzz

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13 E 13th St
New York, NY 10003
(646) 873-6071
Visit Website
Head to Corkbuzz after dinner for The Champagne Campaign—every bottle of bubbles is offered at half price from 10 p.m. till close, every night.

10. Experimental Cocktail Club

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191 Chrystie St
New York, NY 10002
Nights should often end at Experimental Cocktail Club. The vibe is festive, as are the cocktails—the Kinkakuji (whiskey, arrack, rum, pineapple juice, clarified milk, coconut water, Japanese spices, green tea) is a must.

11. Electric Room

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355 W 16th St
New York, NY 10011
(212) 229-2559
Visit Website
If you'd rather end your night on the dance floor, pay a late-night visit to the Electric Room— the gritty, underground space below the fashionable Dream Downtown—to enjoy the Brit-rock aesthetic of yesteryear and rub elbows with some NYC elite. [Photo]

12. Rosemary’s Enoteca & Trattoria

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18 Greenwich Ave
New York, NY 10011
(212) 647-1818
Visit Website
A night out with the ladies calls for a hearty brunch the day after. This stylish West Village Italian restaurant does the trick— pastas and salads from the dinner menu plus things like eggs Benedict, eggs with spicy tomato sauce, and smoked salmon on focaccia are all great choices.

1. Underground at Le Parker Méridien New York

119 W 56th St, New York, NY 10019
Start your day at this one-stop-shop for your beauty needs, this midtown hotel has a beauty temple on its lower level. Get spa services at Moonshine and on-trend nail care at Tenoverten. They also have a café on site, just in case you’re too blissed out to make it up the stairs come lunchtime.
119 W 56th St
New York, NY 10019

2. Juicy Couture

650 5th Ave, New York, NY 10019
Find something snazzy for your evening out at the Juicy Couture NYC flagship—with two massive, beautiful floors of clothing, jewelry, handbags and accessories, you'll be hard pressed not to find the perfect getup.
650 5th Ave
New York, NY 10019

3. Macy's

151 W 34th St, New York, NY 10001
The place to find any finishing touches for your night out—whether it’s a bag, shoes or fragrance. Before you head out for the evening, finish your look with the perfect scent, Viva la Juicy Noir—you'll be ready for anything.
151 W 34th St
New York, NY 10001

4. DreamDry

35 West 21st Street, New York, NY 10010
Before you head out for drinks, get to DreamDry for some hair magic. A Rachel Zoe-endorsed blowout goes for $40, or you can skip the wash and get an express blow out for $20. You can also pick from a roster of styles depending on what kind of night you want to have, like the "Farrah," a 70s-style wavey look; the "Brigitte," named after Bardot's classic bedhead; the "Veronica," romantic Old Hollywood curls; the pin-straight "Ali"; or the super voluminous "Sophia."
35 West 21st Street
New York, NY 10010

5. The Library at The Public

425 Lafayette Street, New York, NY 10003
Andrew Carmellini's project inside The Public Theater has a sexy and comfortable bar in the back that's great for a pre-dinner drink. The menu includes about a dozen original cocktails, and the bartenders know how to mix the classics, too. A perfect way to start your evening.
425 Lafayette Street
New York, NY 10003

6. Monmartre

New York, NY 10011
This hot French-Asian bistro is a perfect date night spot, if that is where the evening takes you. Linger over the roasted and braised duck for two in the newly opened backyard—it's one of the best outdoor experiences in the game.

7. The Stanton Social

99 Stanton St, New York, NY 10002
Looking for the perfect restaurant for a group dinner with the ladies? This 1940s-inspired restaurant and lounge is all about multi-ethnic shared plates and delicious cocktails. Your meal can be as diverse as you make it, from Parisian bistro-inspired onion soup dumplings and old school Italian meatballs, to red snapper tacos. It's the perfect way to fuel your evening. [Photo]
99 Stanton St
New York, NY 10002

8. The NoMad

1170 Broadway, New York, NY 10001
Read Review |
Have a group dinner at The NoMad and go all out with dishes like the fruits de mer plateau, the tagliatelle with snow crab, and the majestic chicken for two. If you're looking to keep it more laid back, head to the Library in the back for drinks and bites.
1170 Broadway
New York, NY 10001

9. Corkbuzz

13 E 13th St, New York, NY 10003
Head to Corkbuzz after dinner for The Champagne Campaign—every bottle of bubbles is offered at half price from 10 p.m. till close, every night.
13 E 13th St
New York, NY 10003

10. Experimental Cocktail Club

191 Chrystie St, New York, NY 10002
Nights should often end at Experimental Cocktail Club. The vibe is festive, as are the cocktails—the Kinkakuji (whiskey, arrack, rum, pineapple juice, clarified milk, coconut water, Japanese spices, green tea) is a must.
191 Chrystie St
New York, NY 10002

11. Electric Room

355 W 16th St, New York, NY 10011
If you'd rather end your night on the dance floor, pay a late-night visit to the Electric Room— the gritty, underground space below the fashionable Dream Downtown—to enjoy the Brit-rock aesthetic of yesteryear and rub elbows with some NYC elite. [Photo]
355 W 16th St
New York, NY 10011

12. Rosemary’s Enoteca & Trattoria

18 Greenwich Ave, New York, NY 10011
A night out with the ladies calls for a hearty brunch the day after. This stylish West Village Italian restaurant does the trick— pastas and salads from the dinner menu plus things like eggs Benedict, eggs with spicy tomato sauce, and smoked salmon on focaccia are all great choices.
18 Greenwich Ave
New York, NY 10011