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Nighttime is the best time to put in a little extra effort and take some risks—clothes are edgier, makeup is bolder, heels are a bit higher. After all, NYC has some of the best nightlife in the country, why wouldn't you want to look and feel your best? Here now, the perfect night for the Viva la Juicy Noir 'It' Girl—a day-to-night guide of the best places to primp, polish, dress and celebrate, well into the wee hours of the morning. But before you go anywhere, be sure to finish your outfit with Viva la Juicy Noir—a succulent blend of ripe berry notes, sultry amber and bright gourmand accents, that remind you of the endless possibilities that nighttime can bring.