Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Welcome to Racked's Fitness Week: five days of workout coverage, so that you can start your New Year's resolutions off right.
Photo via Feelfood/Facebook.
The only thing cropping up faster than indoor cycling studios in this city are juice bars. The liquid greens scene is a little dizzying, so we tapped Well+Good NYC Senior Staff Editor Lisa Elaine Held to share some insight on all things juicy in the city:
In the past year, New York's cold-pressed juice scene has seriously exploded. Juice Press opened close to 10 new locations, Liquiteria expanded after 15 years of operating as a tiny East Village destination, Starbucks started selling juices, and you can now pick up an array of brands at Whole Foods—from BluePrint to Suja to Daily Greens. Where drinking greens was once a weird, niche hippie habit, it's now mainstream—and even stylish. At New York Fashion Week, brands like BluePrint and Organic Avenue were as prevalent as designers.After the jump, Lisa shares three of the biggest trends hitting the cold press shelves, plus a look at Well+Good's epic juice map.
With the boom, a few things have happened:
1. Juice diversity: It's now a scene with something for everyone. For example, vegan/raw/organic purists can get their fix at Juice Press, whereas foodies can sip culinary cold-pressed blends at Danny Meyer's Creative Juice, which now has 11 locations around the city after debuting in January 2013.
2. Juice-a-day mentality: Drinking cold-pressed juice used to be about cleansing, now it's about downing a green juice a day to meet daily nutrition needs. More New Yorkers see it as one regular aspect of a healthy diet rather than a once-a-year January detox duty.
3. Brooklyn gets juicy: The outer borough finally started to develop the indie juice scene everyone expected. Grass Roots Juicery opened in East Williamsburg, Summers in South Williamsburg, Stoop Juice in Park Slope, and more.