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Ten Must-Stop Shops to Explore in San Francisco

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As vacation season approaches, we'll be rolling out guides to the best shopping in ten Racked cities. Up next: Racked San Francisco's can't-miss stores.


The owners of Fiat Lux. Photo by Aubrie Pick

San Francisco is known for its hills, and they're worth climbing for the great shopping there is to be found. From Temescal Alley in Oakland to the Mollusk Surf Shop in the Outer Sunset, the Bay Area is home to some of the most unique shopping experiences in the world.

Sure, we've got a new Valentino, Saint Laurent, Alexander McQueen and lots more luxury boutiques. But you can find those in lots of cities. We've curated a list that will give travelers a taste of the real San Francisco. From goat hammers to surf boards, there's something for everyone.—By Racked SF's Kristen Philipkoski


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1. Esqueleto

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482 A 49th St
Oakland, CA 94609
(510) 629-6216
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No shopping trip to the Bay Area would be complete without a stop at Temescal Alley in Oakland. At Esqueleto, Bay Area jewelry designer Lauren Wolf has created a magical jewelry store that evokes a museum feel. But go on in and touch and buy stuff—the staff is super friendly and helpful.

2. La Boutique

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414 Jackson St.
San Francisco, CA
Jackson Square is possibly the quaintest neighborhood in SF. And La Boutique carries Freda Salvador shoes, Shourouk jewelry and lots of hard-to-find European brands.

3. Freda Salvador

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1782 Union Street
San Francisco, CA 94123
(415) 654-5128
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Shoe designers Megan Papay and Cristina Palomo-Nelson opened their footwear studio and showroom last year. For expertly-crafted shoes that will have everyone asking where you got 'em, you can't go wrong here.

4. UNIQLO (ユニクロ)

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111 Powell St
San Francisco, CA 94102
(877) 486-4756
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Since the Bay Area has the first-ever West Coast Uniqlo stores, you gotta go while you're here. It's also your chance for a quick trip around our super posh Union Square.

5. Reliquary

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544 Hayes Street
San Francisco, CA 94102
(415) 431-4000
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Masterfully curated clothing, folk art, vintage jewelry, and accessories in one of SF's best shopping and eating neighborhoods.

6. Rare Device

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600 Divisadero St
San Francisco, CA 94117
The neighborhood known as Nopa is blowing up, and this is a must-stop shop for handmade, well-designed, useful, beautiful clothing, kid and home stuff.

7. Fiat Lux

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218 Church St
san francisco, CA 94114
Teeny tiny, highly curated, and on your way to the Castro which is a must-visit on any San Francisco trip.

8. Viracocha

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998 Valencia St.
San Francisco, CA 94110
(415) 374-7048
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This unique shop for vintage, repurposed and re-imagined clothing and stuff for the home. If you're lucky you can catch a show at the secret speakeasy downstairs.

9. mira mira

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3292 22nd St.
San Francisco, CA 94110
(415) 648-6513
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The Mission's Valencia Street is a can't-miss shopping destination, and just steps away on 22nd you'll find Mira Pickett's amazing collection of little-known (likely soon to explode) brands.

10. Mollusk Surf Shop

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4500 Irving St
San Francisco, CA 94122
(415) 564-6300
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Whether or not you're a surfer, this Outer Sunset surf shop slash art gallery has something for everyone, from surf boards and skateboards to super cute sweats, bikinis, plus adorable swimsuits and clothing for kids.

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1. Esqueleto

482 A 49th St, Oakland, CA 94609
No shopping trip to the Bay Area would be complete without a stop at Temescal Alley in Oakland. At Esqueleto, Bay Area jewelry designer Lauren Wolf has created a magical jewelry store that evokes a museum feel. But go on in and touch and buy stuff—the staff is super friendly and helpful.
482 A 49th St
Oakland, CA 94609

2. La Boutique

414 Jackson St., San Francisco, CA
Jackson Square is possibly the quaintest neighborhood in SF. And La Boutique carries Freda Salvador shoes, Shourouk jewelry and lots of hard-to-find European brands.
414 Jackson St.
San Francisco, CA

3. Freda Salvador

1782 Union Street, San Francisco, CA 94123
Shoe designers Megan Papay and Cristina Palomo-Nelson opened their footwear studio and showroom last year. For expertly-crafted shoes that will have everyone asking where you got 'em, you can't go wrong here.
1782 Union Street
San Francisco, CA 94123

4. UNIQLO (ユニクロ)

111 Powell St, San Francisco, CA 94102
Since the Bay Area has the first-ever West Coast Uniqlo stores, you gotta go while you're here. It's also your chance for a quick trip around our super posh Union Square.
111 Powell St
San Francisco, CA 94102

5. Reliquary

544 Hayes Street, San Francisco, CA 94102
Masterfully curated clothing, folk art, vintage jewelry, and accessories in one of SF's best shopping and eating neighborhoods.
544 Hayes Street
San Francisco, CA 94102

6. Rare Device

600 Divisadero St, San Francisco, CA 94117
The neighborhood known as Nopa is blowing up, and this is a must-stop shop for handmade, well-designed, useful, beautiful clothing, kid and home stuff.
600 Divisadero St
San Francisco, CA 94117

7. Fiat Lux

218 Church St, san francisco, CA 94114
Teeny tiny, highly curated, and on your way to the Castro which is a must-visit on any San Francisco trip.
218 Church St
san francisco, CA 94114

8. Viracocha

998 Valencia St., San Francisco, CA 94110
This unique shop for vintage, repurposed and re-imagined clothing and stuff for the home. If you're lucky you can catch a show at the secret speakeasy downstairs.
998 Valencia St.
San Francisco, CA 94110

9. mira mira

3292 22nd St., San Francisco, CA 94110
The Mission's Valencia Street is a can't-miss shopping destination, and just steps away on 22nd you'll find Mira Pickett's amazing collection of little-known (likely soon to explode) brands.
3292 22nd St.
San Francisco, CA 94110

10. Mollusk Surf Shop

4500 Irving St, San Francisco, CA 94122
Whether or not you're a surfer, this Outer Sunset surf shop slash art gallery has something for everyone, from surf boards and skateboards to super cute sweats, bikinis, plus adorable swimsuits and clothing for kids.
4500 Irving St
San Francisco, CA 94122