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Maybe it's the proximity to deep-pocketed commuters and theater-going tourists or the proliferation of restaurants/drinking dens/surf bars in the area. Maybe it's the recent distinction as "the New Chelsea." Either way, Hell's Kitchen is a burgeoning shopping destination these days. So if you live in the area and hadn't noticed, or you decide to venture over, here's a handy map to guide you.

Update: Our apologies, the address previously listed for Couture du Jour was incorrect. The correct address is 349 West 44th Street, between Eighth and Ninth Avenues.

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