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Photo: Anthom

The Definitive Guide to Shopping in Soho

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New York is nothing if not a city full of options, which can be both a blessing and a curse when trying to sort a neighborhood's best of the best. Take the guesswork out of choosing which shopping destinations are worth your time (and money!) with our guide of the best places to visit in Soho.

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1. The Laundress

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199 Prince St
New York, NY 10012
(212) 564-6788
Visit Website
Maintain a clean grownup wardrobe without the headache using The Laundress's range of non-toxic washing products — a serious upgrade from your typical all-purpose detergent. Their selection includes separate solutions for wool and cashmere, denim, and dry clean-only items.
Photo: The Laundress

2. Taschen

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107 Greene St
New York, NY 10012
(212) 226-2212
Visit Website
Taschen acts as both a gallery and a book store that holds the publishing house's impressive collection of coffee table books published on art, fashion, and design.
Photo: Taschen

3. Garrett Leight Optical

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149 Grand St
New York, NY 10013
(917) 262-0955
Visit Website
Step into the light at Garrett Leight's first East Coast outpost, where the brightly colored lenses only compete with the greenery and cacti that bring a California-cool vibe to glasses shopping.
Photo: Garrett Leight

4. Repetto

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400 W Broadway
New York, NY 10012
(917) 999-0501
Visit Website
When you stop into this fancy French ballet brand's first US store, you'll find more than flats displayed under the Baccarat crystal chandelier. Expect to find all sorts of shoes, handbags, ready-to-wear, and activewear.
Photo: Repetto

5. Kirna Zabete

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477 Broome St
New York, NY 10013
(212) 941-9656
Visit Website
Kirna Zabete was started by two best friends in 1999, and though now the brand is down to one, the store's solid fashion rep still stands as the place that sells "the most important designers of today and tomorrow."
Photo: Driely S. for Racked

6. Tomorrowland

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476 Broome St
New York, NY 10013
(929) 248-8178
Visit Website
Allow this Japanese boutique to be your fantasy stop with its expensive but interesting selection of home decor, fragrances, handbags, apparel, and even silly key tags.
Photo: Tomorrowland

7. What Goes Around Comes Around

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351 W Broadway
New York, NY 10013
(212) 343-1225
Visit Website
The store's vintage selection of like-new designer pieces includes a pristine selection of high-end bags and jewelry from Chanel, Louis Vuitton, Hermés, and more. It's a favorite spot of both costume designers and celebrities, as well as a cool girl or two.

8. Gentle Monster

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79 Grand St
New York, NY 10013
(646) 928-1694
Visit Website
This is the first North American location for this four-year old Korean eyewear brand and features a concierge that aims to give customers a taste of "Korean hospitality" when shopping its avant-garde frames. Don't miss the art installation in the back room, either.
Photo: Floto + Warner

9. Canvas Home

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426 Broome St
New York, NY 10013
(212) 372-7706
Visit Website
High-end housewares shop Canvas Home specializes in fair-trade, green, and modern furniture and textiles selected to fill specific voids in a home, especially when it comes to entertaining.
Photo: Khushbu Shah for Racked

10. Anthom

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25 Mercer St
New York, NY 10013
(877) 747-1776
Visit Website
This minimalist cool-girl brand's newest space has a gallery feel, lending the impression that each item displayed actually is art. Bonus: the sales associates on hand are excited to help you create and style outfits.
Photo: Anthom

11. VFILES

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12 Mercer St
New York, NY 10013
(212) 804-6400
Visit Website
The cool kids behind VFiles are always leading the wave of what's next in fashion, touting itself as a place to discover, collaborate, and create something new — and sometimes, that means selling Justin Bieber's tour merch.
Photo: William Chan for Racked

12. American Two Shot

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135 Grand St
New York, NY 10013
(212) 925-3403
Visit Website
American Two Shot mixes the electric and cheeky with the cool and hip, offering indie brands (and a lot of local ones) like Samantha Pleet, Rachel Antonoff, and Dusen Dusen.
Photo: Driely S. for Racked

13. Stadium Goods

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47 Howard St
New York, NY 10013
(646) 779-8410
Visit Website
Veteran sneakerheads teamed up for this retail location that has long walls of rare kicks and coveted Supreme apparel. Looking to sell your own pairs? Go to the intake center around the corner on Canal Street.
Photo: Stadium Goods

14. Opening Ceremony

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35 Howard St
New York, NY 10013
(212) 219-2688
Visit Website
Since opening in 2002, Opening Ceremony has become a fashion mainstay with an insider-y feel. Whether you stop into the store looking for the latest designer collection or just to browse what's new, the selection never disappoints.

1. The Laundress

199 Prince St, New York, NY 10012
Photo: The Laundress
Maintain a clean grownup wardrobe without the headache using The Laundress's range of non-toxic washing products — a serious upgrade from your typical all-purpose detergent. Their selection includes separate solutions for wool and cashmere, denim, and dry clean-only items.
199 Prince St
New York, NY 10012

2. Taschen

107 Greene St, New York, NY 10012
Photo: Taschen
Taschen acts as both a gallery and a book store that holds the publishing house's impressive collection of coffee table books published on art, fashion, and design.
107 Greene St
New York, NY 10012

3. Garrett Leight Optical

149 Grand St, New York, NY 10013
Photo: Garrett Leight
Step into the light at Garrett Leight's first East Coast outpost, where the brightly colored lenses only compete with the greenery and cacti that bring a California-cool vibe to glasses shopping.
149 Grand St
New York, NY 10013

4. Repetto

400 W Broadway, New York, NY 10012
Photo: Repetto
When you stop into this fancy French ballet brand's first US store, you'll find more than flats displayed under the Baccarat crystal chandelier. Expect to find all sorts of shoes, handbags, ready-to-wear, and activewear.
400 W Broadway
New York, NY 10012

5. Kirna Zabete

477 Broome St, New York, NY 10013
Photo: Driely S. for Racked
Kirna Zabete was started by two best friends in 1999, and though now the brand is down to one, the store's solid fashion rep still stands as the place that sells "the most important designers of today and tomorrow."
477 Broome St
New York, NY 10013

6. Tomorrowland

476 Broome St, New York, NY 10013
Photo: Tomorrowland
Allow this Japanese boutique to be your fantasy stop with its expensive but interesting selection of home decor, fragrances, handbags, apparel, and even silly key tags.
476 Broome St
New York, NY 10013

7. What Goes Around Comes Around

351 W Broadway, New York, NY 10013
The store's vintage selection of like-new designer pieces includes a pristine selection of high-end bags and jewelry from Chanel, Louis Vuitton, Hermés, and more. It's a favorite spot of both costume designers and celebrities, as well as a cool girl or two.
351 W Broadway
New York, NY 10013

8. Gentle Monster

79 Grand St, New York, NY 10013
Photo: Floto + Warner
This is the first North American location for this four-year old Korean eyewear brand and features a concierge that aims to give customers a taste of "Korean hospitality" when shopping its avant-garde frames. Don't miss the art installation in the back room, either.
79 Grand St
New York, NY 10013

9. Canvas Home

426 Broome St, New York, NY 10013
Photo: Khushbu Shah for Racked
High-end housewares shop Canvas Home specializes in fair-trade, green, and modern furniture and textiles selected to fill specific voids in a home, especially when it comes to entertaining.
426 Broome St
New York, NY 10013

10. Anthom

25 Mercer St, New York, NY 10013
Photo: Anthom
This minimalist cool-girl brand's newest space has a gallery feel, lending the impression that each item displayed actually is art. Bonus: the sales associates on hand are excited to help you create and style outfits.
25 Mercer St
New York, NY 10013

11. VFILES

12 Mercer St, New York, NY 10013
Photo: William Chan for Racked
The cool kids behind VFiles are always leading the wave of what's next in fashion, touting itself as a place to discover, collaborate, and create something new — and sometimes, that means selling Justin Bieber's tour merch.
12 Mercer St
New York, NY 10013

12. American Two Shot

135 Grand St, New York, NY 10013
Photo: Driely S. for Racked
American Two Shot mixes the electric and cheeky with the cool and hip, offering indie brands (and a lot of local ones) like Samantha Pleet, Rachel Antonoff, and Dusen Dusen.
135 Grand St
New York, NY 10013

13. Stadium Goods

47 Howard St, New York, NY 10013
Photo: Stadium Goods
Veteran sneakerheads teamed up for this retail location that has long walls of rare kicks and coveted Supreme apparel. Looking to sell your own pairs? Go to the intake center around the corner on Canal Street.
47 Howard St
New York, NY 10013

14. Opening Ceremony

35 Howard St, New York, NY 10013
Since opening in 2002, Opening Ceremony has become a fashion mainstay with an insider-y feel. Whether you stop into the store looking for the latest designer collection or just to browse what's new, the selection never disappoints.
35 Howard St
New York, NY 10013