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Find the Perfect Piece at These Ten NYC Jewelry Boutiques

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A close-up of a display at Mociun. Image via What We Like NYC

The simplest way to transition between seasons is accessories, but what can tricky here is finding the right place to procure them—particularly jewelry. As personal as perfume, jewelry needs to hit all the right notes: style, sentiment, and substance. The big names—Cartier, Tiffany—are easy to find, the department stores all stock some collection of costume and fine, and you know where to find a cheap necklace for ten bucks on the fly.

Nestled in the boutique realm are a few truly special gems—pun intended—that lovingly stock amazing pieces at all price points. From antique to handmade, one-of-a-kind to affordable-but-unique, we've mapped ten of New York City's best stores for jewelry shopping. They're all yours, after the jump.

Update: We've unfortunately found out that Alibi has closed, and regret 1.) the error and 2.) not being able to shop there in person anymore. We've since replaced it with one of our runner-up stores, Elleven in Brooklyn.

Shopping elsewhere? Check out our jewelry guides for Philly, Boston, Chicago, San Francisco, and LA, as well as online.


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1. Iosselliani

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4 W. 29th Street
NYC, NY 10001
(212) 686-2211
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Up until a few months ago, Iosselliani's signature stackable rings and Swarovski crystal necklaces were only available at retailers like Barneys and Pixie Market. Now, the brand has a new stand-alone store in Nomad, where a large gorilla mascot, aptly named King Kong, guards the cases.

2. Alexis Bittar

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353 Bleecker Street
New York, NY
If you're into statement-makers, this designer's shop should have what you're looking for. Interesting combinations of materials—lucite, quartz, and gold, for instance—make up a selection that spans price points and styles, always balancing glam with avant garde.

3. Love, Adorned

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269 Elizabeth Street
New York, NY 10012
(212) 431-5683
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If committing to a full-arm sleeve is too much for you to handle right now, stop by Love, Adorned, the sister shop to the East Village tattoo parlor Adorned. Be prepared, as the boutique's assortment of edgy, offbeat, and one-of-a-kind necklaces, rings, and bracelets can run a bit high. But still cheaper than a tattoo.

4. In God We Trust

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265 Lafayette St
New York, NY 10012
(212) 966-9010
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All of In God We Trust's jewelry is handmade in Brooklyn, so if you're looking to have something custom made or personally engraved, this is your spot. BFF necklaces, animal cufflinks, and the occasional vulgar charm are all on the menu.

5. Aesa

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35 Crosby St
New York, NY 10012
(212) 837-2648
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Striking a balance between organic shapes and geometric simplicity, Aesa's jewelry makes a statement without screaming. Styles span all categories—necklaces, rings, bracelets, earrings, and some unisex styles—and prices range from $200-500. Expect materials like agate, brass, and sterling silver.

6. Erica Weiner Store

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173 Elizabeth St
New York, NY 10012
(212) 334-6383
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What started as a stress-relieving hobby has become two NYC stores and quite the cult following for Erica Weiner's jewelry range. The namesake collection is all priced under $200, while the 1909 line incorporates all of the hallmarks of fine jewelry, interpreted with the designer's charm. The store also sells a selection of antique pieces sourced from around the world.

7. Greenwich Jewelers

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64 Trinity Pl.
New York, NY 10006
(212) 964-7592
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Clueless guys looking to become grooms should put this on their list. The sister duo that runs the shop—which was founded by their parents in the '70s—can help with picking out the perfect engagement ring or having a family heirloom sized and refreshed. Non-marital styles are also on offer with a wide range of prices and styles.

8. Mociun

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224 Wythe
Brooklyn, Ny 11211
(718) 387-3731
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An interior awash with light allows the jewelry at this Williamsburg boutique to shine. Organic shapes are framed by clean lines—think of a triangular hunk of turquoise surrounded by delicate 14k gold—with prices that range from $100 to $8,000.

9. Catbird

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219 Bedford Ave.
Brooklyn, NY 11211
(718) 599-3457
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This Williamsburg staple specializes in local designers, but sources from all over the world. Their namesake line features super thin rings made for stacking (starting at $20), delicate chain bracelets, and lots of cute motifs like hearts, stars, and anchors.

10. elleven

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168 Court St
Brooklyn, NY 11201
(718) 624-2611
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A mix of owner Nisim's fine jewelry designs and vintage pieces, this little store has unique engagement rings on lock. A wide selection of styles—which aren't limited to those being wed—and fair pricing makes this a must-shop.

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1. Iosselliani

4 W. 29th Street, NYC, NY 10001
Up until a few months ago, Iosselliani's signature stackable rings and Swarovski crystal necklaces were only available at retailers like Barneys and Pixie Market. Now, the brand has a new stand-alone store in Nomad, where a large gorilla mascot, aptly named King Kong, guards the cases.
4 W. 29th Street
NYC, NY 10001

2. Alexis Bittar

353 Bleecker Street, New York, NY
If you're into statement-makers, this designer's shop should have what you're looking for. Interesting combinations of materials—lucite, quartz, and gold, for instance—make up a selection that spans price points and styles, always balancing glam with avant garde.
353 Bleecker Street
New York, NY

3. Love, Adorned

269 Elizabeth Street, New York, NY 10012
If committing to a full-arm sleeve is too much for you to handle right now, stop by Love, Adorned, the sister shop to the East Village tattoo parlor Adorned. Be prepared, as the boutique's assortment of edgy, offbeat, and one-of-a-kind necklaces, rings, and bracelets can run a bit high. But still cheaper than a tattoo.
269 Elizabeth Street
New York, NY 10012

4. In God We Trust

265 Lafayette St, New York, NY 10012
All of In God We Trust's jewelry is handmade in Brooklyn, so if you're looking to have something custom made or personally engraved, this is your spot. BFF necklaces, animal cufflinks, and the occasional vulgar charm are all on the menu.
265 Lafayette St
New York, NY 10012

5. Aesa

35 Crosby St, New York, NY 10012
Striking a balance between organic shapes and geometric simplicity, Aesa's jewelry makes a statement without screaming. Styles span all categories—necklaces, rings, bracelets, earrings, and some unisex styles—and prices range from $200-500. Expect materials like agate, brass, and sterling silver.
35 Crosby St
New York, NY 10012

6. Erica Weiner Store

173 Elizabeth St, New York, NY 10012
What started as a stress-relieving hobby has become two NYC stores and quite the cult following for Erica Weiner's jewelry range. The namesake collection is all priced under $200, while the 1909 line incorporates all of the hallmarks of fine jewelry, interpreted with the designer's charm. The store also sells a selection of antique pieces sourced from around the world.
173 Elizabeth St
New York, NY 10012

7. Greenwich Jewelers

64 Trinity Pl., New York, NY 10006
Clueless guys looking to become grooms should put this on their list. The sister duo that runs the shop—which was founded by their parents in the '70s—can help with picking out the perfect engagement ring or having a family heirloom sized and refreshed. Non-marital styles are also on offer with a wide range of prices and styles.
64 Trinity Pl.
New York, NY 10006

8. Mociun

224 Wythe, Brooklyn, Ny 11211
An interior awash with light allows the jewelry at this Williamsburg boutique to shine. Organic shapes are framed by clean lines—think of a triangular hunk of turquoise surrounded by delicate 14k gold—with prices that range from $100 to $8,000.
224 Wythe
Brooklyn, Ny 11211

9. Catbird

219 Bedford Ave., Brooklyn, NY 11211
This Williamsburg staple specializes in local designers, but sources from all over the world. Their namesake line features super thin rings made for stacking (starting at $20), delicate chain bracelets, and lots of cute motifs like hearts, stars, and anchors.
219 Bedford Ave.
Brooklyn, NY 11211

10. elleven

168 Court St, Brooklyn, NY 11201
A mix of owner Nisim's fine jewelry designs and vintage pieces, this little store has unique engagement rings on lock. A wide selection of styles—which aren't limited to those being wed—and fair pricing makes this a must-shop.
168 Court St
Brooklyn, NY 11201