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Fifteen of New York City's Sexiest Lingerie Shops

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A Samantha Chang lace bralet

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Whether you're planning to spend Valentine's Day with a significant other or not, we can all probably agree on one thing: This weather is awful, and wouldn't it be nice to treat yourself to something that isn't a chunky cable knit sweater or snow boots? So, we give you fifteen of the best lingerie stores in the city, from upscale boutiques like La Perla and Kiki de Montparnasse, to everyday shops like Journelle and Azaleas.

In the map after the jump, we've done our best to bulletpoint all the juicy details—like which stores will set you back a fortune for a tiny G-string, which offer friendly (but not too friendly) customer service, and where you can walk out with a basic tee-shirt bra and a lacy garter belt, for whatever sort of company you plan to keep. Got a personal favorite? Leave it in the comments below.


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Town Shop

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Whether it's a bra that'll give you confidence in the boardroom or panties that leave little to the imagination in the bedroom, Town Shop has a style to fit all sizes, literally—they carry up to JJ cup sizes. [Town Shop]

Laina Jane

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This Upper West Side store carries everything from sexy, seductive lingerie to cozy sleepwear, as well as a bridal collection. Expect to find brands like Cosabella, Sublime, Villa des Lys, and more.

Bra Smyth

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With roots dating all the way back to 1932, it's safe to bet that Bra Smyth knows a thing or two about both fit and flair. Everything from American Apparel to Hanky Panky is in stock, promising a range of prices to fit anyone's budget. [Photo]
Customers at this 45-year-old shop always receive a $5 discount on a purchase over $50 and $10 if it's over $100, making your selection of Calvin Klein, Chantelle, and Natori that much more worth your while. [Photo]

Petticoat Lane

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This small chain that also has stores in Westchester not only carries a hearty selection of intimates and Wolford hosiery, but they're also known for their bag selection, including plenty of Longchamp. The perfect tote to carry out your new purchases, no? [Photo]
This Upper East Side boutique is for the woman who isn't trying to be the next Jenna Jameson when it comes to her bedroom wardrobe. Think sexy yet sensible pieces recommended from seasoned salespeople who know what will fit best. [Photo]

INTIMACY

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The highest-quality bra out there is worthless if it doesn't fit you properly. At Intimacy, you can reserve a fitting appointment online before you even get to the shop, ensuring that any potential purchase will be exactly what you need. [Photo]

Linda's Bra Salon

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With bra prices starting at just $29 and topping out at $129, adventurous bedroom vixens can find more than just one matching bra-and-panty set to impress her partner and still have enough left over to splurge on champagne. [Photo]

Sugar Cookies

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The slogan at Sugar Cookies is "decorate your pink parts," but women who don't normally use that kind of lingo shouldn't be put off. The shop is warm and welcoming, and stocks grown-up brands like Chantelle, Eberjey, Elle Macpherson, and that other necessity—Spanx. Merchandise here runs the gamut of thongs and g-strings, garter belts, rompers and teddys, and a surplus of bras.

La Perla

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For women who consider pricey lingerie a status symbol, it's La Perla's $200+ bras that fill their drawers. Head here if you're looking to really up your lingerie ante, and don't mind blowing some serious cash to do so.

Journelle

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Journelle has your basic essentials covered, carrying favorites like Araks, Cosabella, Commando, Hanky Panky, Natori, The Lake & Stars, VPL, and more. In addition to the Union Square spot, there are also outposts in Soho and the Upper East Side.

La Petite Coquette

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The employees at La Petite Coquette, which translates to "the little flirt," are happy to offer personal yet non-intrusive assistance with picking out your most intimate of items. (They sell everything from Hanky Panky thongs to remote controlled "massagers.") As a bonus, they even have a dedicated "tips for guys" section on their website.

Marc & Max

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From Cosabella to Elle McPherson, from Chloé to Vera Wang, this West Village boutique is stocked with not only some of the best names in lingerie, but also a selection of dresses and jewelry—you know, in case you want to have a complete outfit. [Photo]

Azaleas

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A few months ago, Azaleas left its home on East 10th Street for a larger shop around the corner. Though it's now significantly more spacious, the new boutique still carries the same tried-and-true brands, like The Lake & Stars, Stella McCartney, Hanky Panky, and Eberjey.

Kaori's Closet Tokyo

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This cute Soho shop prides itself on its selection of hard-to-find Japanese and European lingerie brands, and boasts an impressive selection of wireless bras and other underthings from brands like Fleur de Engand, Maison Close, Myla, Something Else, and more.

Agent Provocateur

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Intricate details and loads of sex appeal fill this luxury boutique. Obviously Italian lace corsets with floral applique don't come cheap, but if you're in the three-to-four-digit lingerie market, this is an excellent pick.

Kiki de Montparnasse

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Purveyors of luxury lingerie and "intimacy products." This is where you go when you want to drop serious coin on tiny, fancy underthings. Think $75 for basic undies and $425 for a bra named "Welcome Home" that features an absence of cups.

Bradelis New York

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The first NYC location of a Japanese custom-fit operation offers a "III Step Decolletage system" for a precise fit. Bras range $60 to $80, and come with free alterations for the life of the bra.

Only Hearts

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Everything this "inner outerwear" brand sells is designed and made in Manhattan. Functional but flirty sums up the aesthetic, with prices starting at $26 for bottoms and $36 for bras.

Cosabella

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Cosabella is designed in Miami and manufactured in Italy, so the massive amount of vibrant lace isn't too surprising. Known primarily for their bras and panties, you can also pick up a babydoll or chemise, but nothing too risque.

Brooklyn Fox Lingerie

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A self-described "candy store for your body," this shop carries cup sizes AA through G. Lots of vintage-inspired styles with bra prices hovering around $50, and lingerie starting at $100.

Iris Lingerie

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Owner Iris Clarke got her start fitting corsets, so she knows a thing or two about the contours of lady's shape. The shop sells a variety of brands and styles, from simple to sexy, and Iris can even tailor the bra to fit perfectly.

Winkworth

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Most notably, Winkworth does custom tailoring in-shop at affordable rates. The store carries everything from simple PJ's to sexy put-a-ring-on-it-worthy ensembles.

Town Shop

Whether it's a bra that'll give you confidence in the boardroom or panties that leave little to the imagination in the bedroom, Town Shop has a style to fit all sizes, literally—they carry up to JJ cup sizes. [Town Shop]

Laina Jane

This Upper West Side store carries everything from sexy, seductive lingerie to cozy sleepwear, as well as a bridal collection. Expect to find brands like Cosabella, Sublime, Villa des Lys, and more.

Bra Smyth

With roots dating all the way back to 1932, it's safe to bet that Bra Smyth knows a thing or two about both fit and flair. Everything from American Apparel to Hanky Panky is in stock, promising a range of prices to fit anyone's budget. [Photo]

Livi's

Customers at this 45-year-old shop always receive a $5 discount on a purchase over $50 and $10 if it's over $100, making your selection of Calvin Klein, Chantelle, and Natori that much more worth your while. [Photo]

Petticoat Lane

This small chain that also has stores in Westchester not only carries a hearty selection of intimates and Wolford hosiery, but they're also known for their bag selection, including plenty of Longchamp. The perfect tote to carry out your new purchases, no? [Photo]

Peress

This Upper East Side boutique is for the woman who isn't trying to be the next Jenna Jameson when it comes to her bedroom wardrobe. Think sexy yet sensible pieces recommended from seasoned salespeople who know what will fit best. [Photo]

INTIMACY

The highest-quality bra out there is worthless if it doesn't fit you properly. At Intimacy, you can reserve a fitting appointment online before you even get to the shop, ensuring that any potential purchase will be exactly what you need. [Photo]

Linda's Bra Salon

With bra prices starting at just $29 and topping out at $129, adventurous bedroom vixens can find more than just one matching bra-and-panty set to impress her partner and still have enough left over to splurge on champagne. [Photo]

Sugar Cookies

The slogan at Sugar Cookies is "decorate your pink parts," but women who don't normally use that kind of lingo shouldn't be put off. The shop is warm and welcoming, and stocks grown-up brands like Chantelle, Eberjey, Elle Macpherson, and that other necessity—Spanx. Merchandise here runs the gamut of thongs and g-strings, garter belts, rompers and teddys, and a surplus of bras.

La Perla

For women who consider pricey lingerie a status symbol, it's La Perla's $200+ bras that fill their drawers. Head here if you're looking to really up your lingerie ante, and don't mind blowing some serious cash to do so.

Journelle

Journelle has your basic essentials covered, carrying favorites like Araks, Cosabella, Commando, Hanky Panky, Natori, The Lake & Stars, VPL, and more. In addition to the Union Square spot, there are also outposts in Soho and the Upper East Side.

La Petite Coquette

The employees at La Petite Coquette, which translates to "the little flirt," are happy to offer personal yet non-intrusive assistance with picking out your most intimate of items. (They sell everything from Hanky Panky thongs to remote controlled "massagers.") As a bonus, they even have a dedicated "tips for guys" section on their website.

Marc & Max