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Fifteen of New York City's Sexiest Lingerie Shops

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A Samantha Chang lace bralet

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Whether you're planning to spend Valentine's Day with a significant other or not, we can all probably agree on one thing: This weather is awful, and wouldn't it be nice to treat yourself to something that isn't a chunky cable knit sweater or snow boots? So, we give you fifteen of the best lingerie stores in the city, from upscale boutiques like La Perla and Kiki de Montparnasse, to everyday shops like Journelle and Azaleas.

In the map after the jump, we've done our best to bulletpoint all the juicy details—like which stores will set you back a fortune for a tiny G-string, which offer friendly (but not too friendly) customer service, and where you can walk out with a basic tee-shirt bra and a lacy garter belt, for whatever sort of company you plan to keep. Got a personal favorite? Leave it in the comments below.


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1. Town Shop

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2270 Broadway
New York, NY 10024
(212) 724-8160
Visit Website
Whether it's a bra that'll give you confidence in the boardroom or panties that leave little to the imagination in the bedroom, Town Shop has a style to fit all sizes, literally—they carry up to JJ cup sizes. [Town Shop]

2. Laina Jane

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416 Amsterdam Ave
New York, NY 10024
(212) 875-9168
Visit Website
This Upper West Side store carries everything from sexy, seductive lingerie to cozy sleepwear, as well as a bridal collection. Expect to find brands like Cosabella, Sublime, Villa des Lys, and more.

3. Bra Smyth

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2177 Broadway
New York, NY 10023
(212) 721-5111
Visit Website
With roots dating all the way back to 1932, it's safe to bet that Bra Smyth knows a thing or two about both fit and flair. Everything from American Apparel to Hanky Panky is in stock, promising a range of prices to fit anyone's budget. [Photo]

4. Livi's

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1456 3rd Ave
New York, NY 10028
Customers at this 45-year-old shop always receive a $5 discount on a purchase over $50 and $10 if it's over $100, making your selection of Calvin Klein, Chantelle, and Natori that much more worth your while. [Photo]

5. Petticoat Lane

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1185 Lexington Ave
New York, NY 10028
(212) 744-5344
Visit Website
This small chain that also has stores in Westchester not only carries a hearty selection of intimates and Wolford hosiery, but they're also known for their bag selection, including plenty of Longchamp. The perfect tote to carry out your new purchases, no? [Photo]

6. Peress

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1006 Madison Ave
New York, NY 10075
(800) 872-6336
This Upper East Side boutique is for the woman who isn't trying to be the next Jenna Jameson when it comes to her bedroom wardrobe. Think sexy yet sensible pieces recommended from seasoned salespeople who know what will fit best. [Photo]

7. INTIMACY

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1051 3rd Ave
New York, NY 10065
(646) 395-3885
Visit Website
The highest-quality bra out there is worthless if it doesn't fit you properly. At Intimacy, you can reserve a fitting appointment online before you even get to the shop, ensuring that any potential purchase will be exactly what you need. [Photo]

8. Linda's Bra Salon

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552 3rd Ave
New York, NY 10016
(646) 736-1949
Visit Website
With bra prices starting at just $29 and topping out at $129, adventurous bedroom vixens can find more than just one matching bra-and-panty set to impress her partner and still have enough left over to splurge on champagne. [Photo]

9. Sugar Cookies

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203 west 19th
New York, NY 10011
(212) 242-6963
Visit Website
The slogan at Sugar Cookies is "decorate your pink parts," but women who don't normally use that kind of lingo shouldn't be put off. The shop is warm and welcoming, and stocks grown-up brands like Chantelle, Eberjey, Elle Macpherson, and that other necessity—Spanx. Merchandise here runs the gamut of thongs and g-strings, garter belts, rompers and teddys, and a surplus of bras.

10. La Perla

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425 14th Street
New York, NY 10014
(212) 242-6662
Visit Website
For women who consider pricey lingerie a status symbol, it's La Perla's $200+ bras that fill their drawers. Head here if you're looking to really up your lingerie ante, and don't mind blowing some serious cash to do so.

11. Journelle

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3 East 17th street
New York, NY 10003
(212) 255-7800
Visit Website
Journelle has your basic essentials covered, carrying favorites like Araks, Cosabella, Commando, Hanky Panky, Natori, The Lake & Stars, VPL, and more. In addition to the Union Square spot, there are also outposts in Soho and the Upper East Side.

12. La Petite Coquette

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51 University Pl.
New York, NY 10003
(212) 473-2478
Visit Website
The employees at La Petite Coquette, which translates to "the little flirt," are happy to offer personal yet non-intrusive assistance with picking out your most intimate of items. (They sell everything from Hanky Panky thongs to remote controlled "massagers.") As a bonus, they even have a dedicated "tips for guys" section on their website.

13. Marc & Max

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342 Bleecker St
New York, NY 10014
(212) 647-1688
Visit Website
From Cosabella to Elle McPherson, from Chloé to Vera Wang, this West Village boutique is stocked with not only some of the best names in lingerie, but also a selection of dresses and jewelry—you know, in case you want to have a complete outfit. [Photo]

14. Azaleas

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140 Second Ave.
New York, NY
(212) 228-5842
Visit Website
A few months ago, Azaleas left its home on East 10th Street for a larger shop around the corner. Though it's now significantly more spacious, the new boutique still carries the same tried-and-true brands, like The Lake & Stars, Stella McCartney, Hanky Panky, and Eberjey.

15. Kaori's Closet Tokyo

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71 W. Houston St.
New York, NY 10012
(212) 387-7788
Visit Website
This cute Soho shop prides itself on its selection of hard-to-find Japanese and European lingerie brands, and boasts an impressive selection of wireless bras and other underthings from brands like Fleur de Engand, Maison Close, Myla, Something Else, and more.

16. Agent Provocateur

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133 Mercer St.
New York, NY 10012
(212) 965-0229
Visit Website
Intricate details and loads of sex appeal fill this luxury boutique. Obviously Italian lace corsets with floral applique don't come cheap, but if you're in the three-to-four-digit lingerie market, this is an excellent pick.

17. Kiki de Montparnasse

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79 Greene St.
New York, NY
(212) 965-8150
Visit Website
Purveyors of luxury lingerie and "intimacy products." This is where you go when you want to drop serious coin on tiny, fancy underthings. Think $75 for basic undies and $425 for a bra named "Welcome Home" that features an absence of cups.

18. Bradelis New York

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211 Elizabeth St
New York, NY 10012
(212) 941-5629
Visit Website
The first NYC location of a Japanese custom-fit operation offers a "III Step Decolletage system" for a precise fit. Bras range $60 to $80, and come with free alterations for the life of the bra.

19. Only Hearts

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(212) 431-3694
Visit Website
Everything this "inner outerwear" brand sells is designed and made in Manhattan. Functional but flirty sums up the aesthetic, with prices starting at $26 for bottoms and $36 for bras.

20. Cosabella

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220 Lafayette St.
New York, NY
(212) 405-1190
Visit Website
Cosabella is designed in Miami and manufactured in Italy, so the massive amount of vibrant lace isn't too surprising. Known primarily for their bras and panties, you can also pick up a babydoll or chemise, but nothing too risque.

21. Brooklyn Fox Lingerie

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132 N 5th St
Brooklyn, NY 11249
(718) 599-1555
Visit Website
A self-described "candy store for your body," this shop carries cup sizes AA through G. Lots of vintage-inspired styles with bra prices hovering around $50, and lingerie starting at $100.

22. Iris Lingerie

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366 Atlantic Ave.
Brooklyn, NY 11217
(718) 422-1149
Visit Website
Owner Iris Clarke got her start fitting corsets, so she knows a thing or two about the contours of lady's shape. The shop sells a variety of brands and styles, from simple to sexy, and Iris can even tailor the bra to fit perfectly.

23. Winkworth

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119 Columbia St.
Brooklyn, NY 11201
(718) 243-2296
Visit Website
Most notably, Winkworth does custom tailoring in-shop at affordable rates. The store carries everything from simple PJ's to sexy put-a-ring-on-it-worthy ensembles.

1. Town Shop

2270 Broadway, New York, NY 10024
Whether it's a bra that'll give you confidence in the boardroom or panties that leave little to the imagination in the bedroom, Town Shop has a style to fit all sizes, literally—they carry up to JJ cup sizes. [Town Shop]
2270 Broadway
New York, NY 10024

2. Laina Jane

416 Amsterdam Ave, New York, NY 10024
This Upper West Side store carries everything from sexy, seductive lingerie to cozy sleepwear, as well as a bridal collection. Expect to find brands like Cosabella, Sublime, Villa des Lys, and more.
416 Amsterdam Ave
New York, NY 10024

3. Bra Smyth

2177 Broadway, New York, NY 10023
With roots dating all the way back to 1932, it's safe to bet that Bra Smyth knows a thing or two about both fit and flair. Everything from American Apparel to Hanky Panky is in stock, promising a range of prices to fit anyone's budget. [Photo]
2177 Broadway
New York, NY 10023

4. Livi's

1456 3rd Ave, New York, NY 10028
Customers at this 45-year-old shop always receive a $5 discount on a purchase over $50 and $10 if it's over $100, making your selection of Calvin Klein, Chantelle, and Natori that much more worth your while. [Photo]
1456 3rd Ave
New York, NY 10028

5. Petticoat Lane

1185 Lexington Ave, New York, NY 10028
This small chain that also has stores in Westchester not only carries a hearty selection of intimates and Wolford hosiery, but they're also known for their bag selection, including plenty of Longchamp. The perfect tote to carry out your new purchases, no? [Photo]
1185 Lexington Ave
New York, NY 10028

6. Peress

1006 Madison Ave, New York, NY 10075
This Upper East Side boutique is for the woman who isn't trying to be the next Jenna Jameson when it comes to her bedroom wardrobe. Think sexy yet sensible pieces recommended from seasoned salespeople who know what will fit best. [Photo]
1006 Madison Ave
New York, NY 10075

7. INTIMACY

1051 3rd Ave, New York, NY 10065
The highest-quality bra out there is worthless if it doesn't fit you properly. At Intimacy, you can reserve a fitting appointment online before you even get to the shop, ensuring that any potential purchase will be exactly what you need. [Photo]
1051 3rd Ave
New York, NY 10065

8. Linda's Bra Salon

552 3rd Ave, New York, NY 10016
With bra prices starting at just $29 and topping out at $129, adventurous bedroom vixens can find more than just one matching bra-and-panty set to impress her partner and still have enough left over to splurge on champagne. [Photo]
552 3rd Ave
New York, NY 10016

9. Sugar Cookies

203 west 19th, New York, NY 10011
The slogan at Sugar Cookies is "decorate your pink parts," but women who don't normally use that kind of lingo shouldn't be put off. The shop is warm and welcoming, and stocks grown-up brands like Chantelle, Eberjey, Elle Macpherson, and that other necessity—Spanx. Merchandise here runs the gamut of thongs and g-strings, garter belts, rompers and teddys, and a surplus of bras.
203 west 19th
New York, NY 10011

10. La Perla

425 14th Street, New York, NY 10014
For women who consider pricey lingerie a status symbol, it's La Perla's $200+ bras that fill their drawers. Head here if you're looking to really up your lingerie ante, and don't mind blowing some serious cash to do so.
425 14th Street
New York, NY 10014

11. Journelle

3 East 17th street, New York, NY 10003
Journelle has your basic essentials covered, carrying favorites like Araks, Cosabella, Commando, Hanky Panky, Natori, The Lake & Stars, VPL, and more. In addition to the Union Square spot, there are also outposts in Soho and the Upper East Side.
3 East 17th street
New York, NY 10003

12. La Petite Coquette

51 University Pl., New York, NY 10003
The employees at La Petite Coquette, which translates to "the little flirt," are happy to offer personal yet non-intrusive assistance with picking out your most intimate of items. (They sell everything from Hanky Panky thongs to remote controlled "massagers.") As a bonus, they even have a dedicated "tips for guys" section on their website.
51 University Pl.
New York, NY 10003

13. Marc & Max

342 Bleecker St, New York, NY 10014
From Cosabella to Elle McPherson, from Chloé to Vera Wang, this West Village boutique is stocked with not only some of the best names in lingerie, but also a selection of dresses and jewelry—you know, in case you want to have a complete outfit. [Photo]
342 Bleecker St
New York, NY 10014

14. Azaleas

140 Second Ave., New York, NY
A few months ago, Azaleas left its home on East 10th Street for a larger shop around the corner. Though it's now significantly more spacious, the new boutique still carries the same tried-and-true brands, like The Lake & Stars, Stella McCartney, Hanky Panky, and Eberjey.
140 Second Ave.
New York, NY

15. Kaori's Closet Tokyo

71 W. Houston St., New York, NY 10012
This cute Soho shop prides itself on its selection of hard-to-find Japanese and European lingerie brands, and boasts an impressive selection of wireless bras and other underthings from brands like Fleur de Engand, Maison Close, Myla, Something Else, and more.
71 W. Houston St.
New York, NY 10012

16. Agent Provocateur

133 Mercer St., New York, NY 10012
Intricate details and loads of sex appeal fill this luxury boutique. Obviously Italian lace corsets with floral applique don't come cheap, but if you're in the three-to-four-digit lingerie market, this is an excellent pick.
133 Mercer St.
New York, NY 10012

17. Kiki de Montparnasse

79 Greene St., New York, NY
Purveyors of luxury lingerie and "intimacy products." This is where you go when you want to drop serious coin on tiny, fancy underthings. Think $75 for basic undies and $425 for a bra named "Welcome Home" that features an absence of cups.
79 Greene St.
New York, NY

18. Bradelis New York

211 Elizabeth St, New York, NY 10012
The first NYC location of a Japanese custom-fit operation offers a "III Step Decolletage system" for a precise fit. Bras range $60 to $80, and come with free alterations for the life of the bra.
211 Elizabeth St
New York, NY 10012

19. Only Hearts

230 Mott St. New York, NY 10012
Everything this "inner outerwear" brand sells is designed and made in Manhattan. Functional but flirty sums up the aesthetic, with prices starting at $26 for bottoms and $36 for bras.

20. Cosabella

220 Lafayette St., New York, NY
Cosabella is designed in Miami and manufactured in Italy, so the massive amount of vibrant lace isn't too surprising. Known primarily for their bras and panties, you can also pick up a babydoll or chemise, but nothing too risque.
220 Lafayette St.
New York, NY

21. Brooklyn Fox Lingerie

132 N 5th St, Brooklyn, NY 11249
A self-described "candy store for your body," this shop carries cup sizes AA through G. Lots of vintage-inspired styles with bra prices hovering around $50, and lingerie starting at $100.
132 N 5th St
Brooklyn, NY 11249

22. Iris Lingerie

366 Atlantic Ave., Brooklyn, NY 11217
Owner Iris Clarke got her start fitting corsets, so she knows a thing or two about the contours of lady's shape. The shop sells a variety of brands and styles, from simple to sexy, and Iris can even tailor the bra to fit perfectly.
366 Atlantic Ave.
Brooklyn, NY 11217

23. Winkworth

119 Columbia St., Brooklyn, NY 11201
Most notably, Winkworth does custom tailoring in-shop at affordable rates. The store carries everything from simple PJ's to sexy put-a-ring-on-it-worthy ensembles.
119 Columbia St.
Brooklyn, NY 11201