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Where to Buy (Slash Lust Over) Watches in New York City

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Haute couture? So last season. Today, we're into haute horlogerie, also known as the fine craft of assembling watches. New York City is the top shopping destination in the country when it comes to timepieces, with flagship boutiques from Switzerland and beyond dotting 57th Street and Madison and Fifth Avenues. Seriously, there's enough bling in that area that even Donald Trump would go broke trying to buy it all.

After the jump, we've rounded up 17 of the best places to buy watches in Manhattan. Keep in mind that we've left off department stores and lower-end chains to focus on the best that the watch world has to offer, even if the prices at some of these stores could pay for a house in other parts of the country. Check out the map below to see what we've picked out.


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1. Hublot Boutique

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(212) 308-0408
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If it's frequently name-dropped by Jay Z, then it can't be left off this list. Expect top-of-the-line service to match the excellent Swiss-made (where else) designs in scratch-proof gold, titanium, and all sorts of diamonds. [Photo]

2. Kenjo

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(212) 333-7220
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Don't discount Kenjo just because it isn't a brand name. They stock more than 200 styles that cost lest than $200 alongside a Bell and Ross timepiece encrusted in black diamonds that depict a skull for $44,000. [Photo]

3. Montblanc

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(212) 223-8888
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One of the most recognizable names in Swiss watchmaking, Montblanc offers luxurious timepieces for both men and women—though ladies may want to stick to the chunky men's style that will never go out of fashion. [Photo]

4. Breitling Boutique

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(855) 999-1884
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Though prices generally aren't under $5,000 for sleek, high-tech, masculine watches from the Swiss brand, there is something a bit cheaper toward the back of the 57th Street store—a bar. [Photo]

5. Tourneau

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(212) 758-7300
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Outside, you always know what time it is around the world thanks to their giant international clocks. Inside, you can shop for timepieces from the highest of high end names (Bulgari, Patek Philippe, and the like) to more everyday names like Baby G and Ralph Lauren. [Photo]

6. Audemars Piguet Boutique

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(212) 688-6644
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Their 3,000-square-foot store looks more like a high-end salon than a watch store. Let concierge service cater to you while your browse through their ultra-masculine styles like Royal Oak, which is also available in a women's version. [Photo]

7. Piaget Boutique

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(212) 246-5555
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Some of the most beautiful designs from the Swiss brand founded in 1957 are their skeleton watches, which feature the delicate inner workings of time pieces encircled by white gold and diamonds. But these styles are so expensive that prices aren't even listed on their site—but they will list an $83,000 style. [Photo]

8. Jacob & Co.

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(212) 719-5887
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We've been distracted more than once by the flawlessly-lighted bling shining in their window displays. Toward the back of the store is where you'll find watches from designer Jacob Arabo, most of which are either encased in titanium or encrusted in diamonds—or both. [Photo]

9. Wempe

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(212) 397-9000
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Expect the best names in luxury watches—including Rolex, Hublot, Cartier, and the like—from the 125-year-old German company. Yup, German—not Swiss! [Photo]

10. TAG Heuer

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(212) 230-1281
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The Swiss brand (pronounced Tag OY-err—you learn something new every day) just recently celebrated their New York flagship opening with a party at the MoMA featuring an appearance by "global ambassador" Cameron Diaz. [Photo]

11. IWC Schaffhausen

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(212) 355-7271
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The largest IWC boutique in the world is located on Madison Avenue, with plenty of room to house their watch "families," which includes limited edition styles sold exclusively in the boutique. [Photo]

12. Aaron Faber Gallery

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(212) 586-8411
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Since 1975, this Fifth Avenue boutique has specialized in the finest jewelry and timepieces that designers have to offer. While there are a range of current American and Swiss timepieces available, you can also pay a fee to have a global collector help you find the exact piece you are looking for. [Photo]

13. Cartier

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(212) 753-0111
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Though the historic mansion sells just about every luxe accessory you can imagine, it would be ludicrous to leave the maker of the Tank watch off this list. Just watch out for thieves while you're there, even in broad daylight. [Photo]

14. Cellini Jewelers

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(212) 751-9824
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Located inside the gorgeous Waldorf-Astoria hotel, Cellini Jewelers carries the top names in watches alongside their jewelry and engagement pieces. Think the Hilton sisters shopped here growing up? [Photo]

15. Master of Time

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(212) 997-2353
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Though West 47th Street is better known for its diamonds, hidden on the block is one of the city's top vintage watch dealers and repair shops. Founder Dimitrie Vicovanu stockpiles old watch parts to make any repair possible. [Photo]

16. Manhattan Time Services

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(212) 840-0441
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While this is another hidden gem that specializes in repairing any watch from any time period or brand, they also sell a collection of pre-owned watches that have been refurbished to look like new. That means they won't be full-price, and for a product of this quality, any discount is welcome. [Photo]

17. Time Pieces

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(212) 929-8011
Visit Website
We managed to find one worthy shop that's not located on or around 57th Street. This tiny Greenwich Avenue shop is filled to the brim with antique timepieces, including pocket watches. While they mainly specialize in repairs, they still boast the largest selection of clocks and watches in the entire city. [Photo]

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1. Hublot Boutique

692 Madison Avenue New York, NY 10065
If it's frequently name-dropped by Jay Z, then it can't be left off this list. Expect top-of-the-line service to match the excellent Swiss-made (where else) designs in scratch-proof gold, titanium, and all sorts of diamonds. [Photo]

2. Kenjo

40 W 57th St New York, NY 10019
Don't discount Kenjo just because it isn't a brand name. They stock more than 200 styles that cost lest than $200 alongside a Bell and Ross timepiece encrusted in black diamonds that depict a skull for $44,000. [Photo]

3. Montblanc

600 Madison Avenue New York, NY 10022
One of the most recognizable names in Swiss watchmaking, Montblanc offers luxurious timepieces for both men and women—though ladies may want to stick to the chunky men's style that will never go out of fashion. [Photo]

4. Breitling Boutique

5 E 57th St New York, NY 10022
Though prices generally aren't under $5,000 for sleek, high-tech, masculine watches from the Swiss brand, there is something a bit cheaper toward the back of the 57th Street store—a bar. [Photo]

5. Tourneau

12 E 57th St New York, NY 10022
Outside, you always know what time it is around the world thanks to their giant international clocks. Inside, you can shop for timepieces from the highest of high end names (Bulgari, Patek Philippe, and the like) to more everyday names like Baby G and Ralph Lauren. [Photo]

6. Audemars Piguet Boutique

65 E 57th St New York, NY 10022
Their 3,000-square-foot store looks more like a high-end salon than a watch store. Let concierge service cater to you while your browse through their ultra-masculine styles like Royal Oak, which is also available in a women's version. [Photo]

7. Piaget Boutique

36 E 57th St New York, NY 10022
Some of the most beautiful designs from the Swiss brand founded in 1957 are their skeleton watches, which feature the delicate inner workings of time pieces encircled by white gold and diamonds. But these styles are so expensive that prices aren't even listed on their site—but they will list an $83,000 style. [Photo]

8. Jacob & Co.

48 E 57th St New York, NY 10022
We've been distracted more than once by the flawlessly-lighted bling shining in their window displays. Toward the back of the store is where you'll find watches from designer Jacob Arabo, most of which are either encased in titanium or encrusted in diamonds—or both. [Photo]

9. Wempe

700 Fifth Avenue New York, NY 10019
Expect the best names in luxury watches—including Rolex, Hublot, Cartier, and the like—from the 125-year-old German company. Yup, German—not Swiss! [Photo]

10. TAG Heuer

701 Fifth Avenue New York, NY 10022
The Swiss brand (pronounced Tag OY-err—you learn something new every day) just recently celebrated their New York flagship opening with a party at the MoMA featuring an appearance by "global ambassador" Cameron Diaz. [Photo]

11. IWC Schaffhausen

535 Madison Avenue New York, NY 10022
The largest IWC boutique in the world is located on Madison Avenue, with plenty of room to house their watch "families," which includes limited edition styles sold exclusively in the boutique. [Photo]

12. Aaron Faber Gallery

666 Fifth Avenue New York, NY 10103
Since 1975, this Fifth Avenue boutique has specialized in the finest jewelry and timepieces that designers have to offer. While there are a range of current American and Swiss timepieces available, you can also pay a fee to have a global collector help you find the exact piece you are looking for. [Photo]

13. Cartier

653 Fifth Avenue New York, NY 10022
Though the historic mansion sells just about every luxe accessory you can imagine, it would be ludicrous to leave the maker of the Tank watch off this list. Just watch out for thieves while you're there, even in broad daylight. [Photo]

14. Cellini Jewelers

301 Park Avenue New York, NY 10022
Located inside the gorgeous Waldorf-Astoria hotel, Cellini Jewelers carries the top names in watches alongside their jewelry and engagement pieces. Think the Hilton sisters shopped here growing up? [Photo]

15. Master of Time

15 W 47th St New York, NY 10036
Though West 47th Street is better known for its diamonds, hidden on the block is one of the city's top vintage watch dealers and repair shops. Founder Dimitrie Vicovanu stockpiles old watch parts to make any repair possible. [Photo]

16. Manhattan Time Services

2 W 46th St New York, NY 10036
While this is another hidden gem that specializes in repairing any watch from any time period or brand, they also sell a collection of pre-owned watches that have been refurbished to look like new. That means they won't be full-price, and for a product of this quality, any discount is welcome. [Photo]

17. Time Pieces

115 Greenwich Avenue New York, NY 10014
We managed to find one worthy shop that's not located on or around 57th Street. This tiny Greenwich Avenue shop is filled to the brim with antique timepieces, including pocket watches. While they mainly specialize in repairs, they still boast the largest selection of clocks and watches in the entire city. [Photo]