clock menu more-arrow no yes
C. Wonder Southampton. Image via C. Wonder.
C. Wonder Southampton. Image via C. Wonder.

Heading East This Summer? Nine Beachside Pop Ups to Shop

View as Map
C. Wonder Southampton. Image via C. Wonder.

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Summer is all about the fleeting: romantic flings, ice cream cones that melt faster than you can lick 'em, and temporary retail. A handful of city favorites are headed East for the summer with pop-up shops that will be gone faster than that sexy lifeguard (or sexy mint chip scoop). From Brooklyn's Bird in Shelter Island to Rebecca Minkoff's second summer in Montauk—and all that Hamptons goodness inbetween—we have eight summer shops (okay, and one SoulCycle) you won't want to miss, after the jump. (Oh, and if you're more of a Nantucket weekender, our Boston site has a shopping map just for you!)


Read More

1. Figue

Copy Link
68 Jobs Lane
Southampton, NY
(631) 488-4478
Visit Website
Dates: Saturday, June 29th through Labor Day weekend

Apparel and accessories brand Figue will open their pop up at the end of June. The brand is lead by Stephanie von Watzdorf, former head of design development and ready-to-wear accessories for Tory Burch.

2. Joe Fresh Hamptons Summer Store

Copy Link
66 Jobs Lane
Southampton, NY
(516) 535-3925
Visit Website
Dates: Opens Memorial Day weekend through Labor Day 2013.

Previously, the fast fashion brand has operated a summer shop in East Hampton, but this year they'll make an appearance in Southampton. Summer perks include a ton of freebies including a hop-on-hop-off beach shuttle, bike rentals, hula hoop rentals, and a water bar with organic treats for dogs.

3. C. Wonder Southampton Pop-Up Shop

Copy Link
5 Main St
Southampton, NY 11968
(631) 287-2645
Visit Website
Dates: Now open through September.

C. Wonder returns to Southampton with its colorful mix of clothing, accessories, and home goods. Opening weekend (Saturday, May 25 though Monday, May 27) will feature a live DJ, a prize wheel, and treats from Eleni's Bakery. Every Saturday and Sunday the store will have a complimentary candy bar and balloons. [Photo]

4. Apolis: Nomad Market (at Tenet)

Copy Link
91 Main Street
Southampton, NY 11968
(631) 377-3981
Visit Website
Dates: Opens Saturday, May 25th for six weeks.

Socially-responsible men's lifestyle brand Apolis will pop up inside of Tenent to showcase their travel-inspired products, seasonal essentials, and global development projects. An exclusive tote will be among the offerings.

5. Beach Bird

Copy Link
183 North Ferry Road
Shelter Island Heights, NY
Dates: Saturday, June 1st through Sunday, September 1st. Brooklyn's Bird hits the beach with exclusives from No. 6, Alasdair, and Rand Papele. Everything from beach goods (East African beach blankets, swimwear) to home wares (Swedish salt water soaps, hand-dyed Ikat pillows) will be available, along with clothing, accessories, beauty, and books. [Photo]

6. SoulCycle Bridgehampton

Copy Link
264 Butter Lane
Bridgehampton, NY 11932
(631) 537-3630
Visit Website
Dates: Now open through the summer. SoulCycle will kick off summer with an event Saturday, May 25th featuring a photo booth, live DJ, La Newyorkina popsicles, and a visit from the Juice Baby truck. A special Hamptons collection will be available in the retail shop.

7. Milly Pop Up

Copy Link
54 Main Street, East Hampton
NY, 11937
Dates: Opens Saturday, May 25th for 18 months.

The brand's first ever pop-up shop will include clothing and handbags from the designer's collection as well as product from Milly Cabana, Milly Mini childrenswear, and Milly for Sperry Topsider.

8. C. Wonder East Hampton Pop-Up Shop

Copy Link
48 Main Street
East Hampton, NY 11937
(631) 324-8513
Visit Website
Dates: Now open through September.

Because a Southampton pop up just wasn't enough, team C. Wonder is adding this East Hampton location to its summer arsenal. Opening weekend (Saturday, May 25 though Monday, May 27) will feature a prize wheel and treats from Eleni's Bakery. Every Saturday and Sunday the store will have a complimentary candy bar and balloons. [Photo]

9. Rebecca Minkoff at the Beach

Copy Link
(631) 668-2105
Visit Website
Dates: Thursday, May 30th through Labor Day, Monday, September 2nd.

Rebecca Minkoff returns for another summer at the Solé East Resort, offering clothing, handbags, footwear, small leather goods, and sunglasses from her summer 2013 collection. The shop is located on the main floor of the resort across from the lobby and every purchase gets a complimentary tote bag and friendship bracelet. [Photo]

1. Figue

68 Jobs Lane, Southampton, NY
Dates: Saturday, June 29th through Labor Day weekend

Apparel and accessories brand Figue will open their pop up at the end of June. The brand is lead by Stephanie von Watzdorf, former head of design development and ready-to-wear accessories for Tory Burch.
68 Jobs Lane
Southampton, NY

2. Joe Fresh Hamptons Summer Store

66 Jobs Lane, Southampton, NY
Dates: Opens Memorial Day weekend through Labor Day 2013.

Previously, the fast fashion brand has operated a summer shop in East Hampton, but this year they'll make an appearance in Southampton. Summer perks include a ton of freebies including a hop-on-hop-off beach shuttle, bike rentals, hula hoop rentals, and a water bar with organic treats for dogs.
66 Jobs Lane
Southampton, NY

3. C. Wonder Southampton Pop-Up Shop

5 Main St, Southampton, NY 11968
Dates: Now open through September.

C. Wonder returns to Southampton with its colorful mix of clothing, accessories, and home goods. Opening weekend (Saturday, May 25 though Monday, May 27) will feature a live DJ, a prize wheel, and treats from Eleni's Bakery. Every Saturday and Sunday the store will have a complimentary candy bar and balloons. [Photo]
5 Main St
Southampton, NY 11968

4. Apolis: Nomad Market (at Tenet)

91 Main Street, Southampton, NY 11968
Dates: Opens Saturday, May 25th for six weeks.

Socially-responsible men's lifestyle brand Apolis will pop up inside of Tenent to showcase their travel-inspired products, seasonal essentials, and global development projects. An exclusive tote will be among the offerings.
91 Main Street
Southampton, NY 11968

5. Beach Bird

183 North Ferry Road, Shelter Island Heights, NY
Dates: Saturday, June 1st through Sunday, September 1st. Brooklyn's Bird hits the beach with exclusives from No. 6, Alasdair, and Rand Papele. Everything from beach goods (East African beach blankets, swimwear) to home wares (Swedish salt water soaps, hand-dyed Ikat pillows) will be available, along with clothing, accessories, beauty, and books. [Photo]
183 North Ferry Road
Shelter Island Heights, NY

6. SoulCycle Bridgehampton

264 Butter Lane, Bridgehampton, NY 11932
Dates: Now open through the summer. SoulCycle will kick off summer with an event Saturday, May 25th featuring a photo booth, live DJ, La Newyorkina popsicles, and a visit from the Juice Baby truck. A special Hamptons collection will be available in the retail shop.
264 Butter Lane
Bridgehampton, NY 11932

7. Milly Pop Up

54 Main Street, East Hampton, NY, 11937
Dates: Opens Saturday, May 25th for 18 months.

The brand's first ever pop-up shop will include clothing and handbags from the designer's collection as well as product from Milly Cabana, Milly Mini childrenswear, and Milly for Sperry Topsider.
54 Main Street, East Hampton
NY, 11937

8. C. Wonder East Hampton Pop-Up Shop

48 Main Street, East Hampton, NY 11937
Dates: Now open through September.

Because a Southampton pop up just wasn't enough, team C. Wonder is adding this East Hampton location to its summer arsenal. Opening weekend (Saturday, May 25 though Monday, May 27) will feature a prize wheel and treats from Eleni's Bakery. Every Saturday and Sunday the store will have a complimentary candy bar and balloons. [Photo]
48 Main Street
East Hampton, NY 11937

9. Rebecca Minkoff at the Beach

90 Second House Road Montauk, NY 11954
Dates: Thursday, May 30th through Labor Day, Monday, September 2nd.

Rebecca Minkoff returns for another summer at the Solé East Resort, offering clothing, handbags, footwear, small leather goods, and sunglasses from her summer 2013 collection. The shop is located on the main floor of the resort across from the lobby and every purchase gets a complimentary tote bag and friendship bracelet. [Photo]