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Photo: Courtesy of The Line

The Stylish Hamptons Pop-Ups to Shop This Summer

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In a dream world, we'd all post up beachside from sunrise on Memorial Day to sunset on Labor Day, gladly trading in subway commutes for sandy walks. But for some fashion and beauty brands, they're making that dream a reality this summer. A handful of apparel and accessories brands and some well-known boutiques have planted themselves on the tip of Long Island for the summer, embedding themselves among the brands and boutiques with permanent locations in the Hamptons and Hamptons-adjacent towns.

Below, we've picked out eight temporary shopping destinations worth hopping on a Jitney for this summer, from an LA designer's interpretation of East Coast beach culture to a resort's rotating rooftop shopping set-up and a popular jewelry brand's roving beachside Airstream (think they'll require shirts and shoes to browse?). See the pop-ups that spread from Montauk to Southampton mapped out below, starting all the way East and heading inland.

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1. Fashion Collective at Gurney's Montauk

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290 Old Montauk Highway
Montauk, NY 11954
(631) 668-2345
Visit Website
Beginning June 16th and running through Labor Day, the resort will host a rotating selection of brands that include Otte, Sandro, Edie Parker, Mara Hoffman, and more over long weekends on the Spa Roof Deck — in other words, it's shopping with a view.

2. The Line

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154 Main St
Amagansett, NY 11930
The e-tailer embedded itself in New York life with The Apartment in Soho, and now it's doing the same out east in a beach cottage setting. Alongside high-end brands like Altazzura and Oliver Peoples will be the debut of its private label's apparel, Tenfold Los Angeles, and a lending library filled with Danielle Steel books (she's mom to Vanessa Traina, The Line's creative executive director). Daily 10am—6pm
Photo: Courtesy of The Line

3. Miansai Airstream Navy Beach

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Be on the looking for this silver trailer along the shoreline beginning June 17th — it'll be full of men's and women's accessories that can easily be transported back to your beach chair once you're done shopping.
Photo: Courtesy of Miansai

4. ATM Anthony Thomas Melillo

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48 Newtown Ln
East Hampton, NY 11937
(631) 527-5244
Visit Website
The go-to label for elevated basics that's found in places like Barneys and Kirna Zabete opened its own pop-up shop out east that stocks men's and women's apparel with pieces exclusive to this location. Mon—Thu 10am—7pm, Fri—Sat 10am—9pm, Sun 11am—7pm
Photo: Courtesy of ATM Anthony Thomas Melillo

5. Knockout Beauty

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2400 Montauk Hwy
Bridgehampton, NY 11932
Cayli Cavaco Reck, the beauty guru who goes by Knocking on Forty on Instagram, just opened this East End cosmetics and skincare destination that WWD writes is stocked with elevated products like Tenoverten nail polish, R & Co. haircare, and skin products from Sunday Riley. Reck will also bring her hard-to-book aesthetician Mzia Shiman in for appointments throughout the summer.

6. Jenni Kayne

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2 Main St
Southampton, NY 11968
The California-based designer crossed the country to bring her easy aesthetic to a whole different type of beach crowd. The pop-up also includes brands like Birkenstock and Barton Pereirra, and it'll play host to a bunch of consumer events throughout the season, including meditation sessions. Mon—Sat 10am—6pm, Sun 11am—6pm
Photo: Courtesy of Jenni Kayne

7. Cabana Southampton

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53 Jobs Ln
Southampton, NY 11968
The celebrity-shopped boutique is returning to the East End for the second year in a row with a selection of apparel, accessories, beauty luxuries, and home goods. This year, their selection has a lot of NYC-based brands that include Veda, Matt Bernson, and Baggu. Mon—Sat 10am—6pm, Sun 11am—5pm
Photo: Courtesy of Cabana Southampton

8. AUrate New York

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46 Jobs Lane
Southampton, NY
Right after setting up shop in the city, Aurate headed out east to bring its direct-to-consumer fine jewelry directly to the beach for the summer season, according to Curbed.

1. Fashion Collective at Gurney's Montauk

290 Old Montauk Highway, Montauk, NY 11954
Beginning June 16th and running through Labor Day, the resort will host a rotating selection of brands that include Otte, Sandro, Edie Parker, Mara Hoffman, and more over long weekends on the Spa Roof Deck — in other words, it's shopping with a view.
290 Old Montauk Highway
Montauk, NY 11954

2. The Line

154 Main St, Amagansett, NY 11930
Photo: Courtesy of The Line
The e-tailer embedded itself in New York life with The Apartment in Soho, and now it's doing the same out east in a beach cottage setting. Alongside high-end brands like Altazzura and Oliver Peoples will be the debut of its private label's apparel, Tenfold Los Angeles, and a lending library filled with Danielle Steel books (she's mom to Vanessa Traina, The Line's creative executive director). Daily 10am—6pm
154 Main St
Amagansett, NY 11930

3. Miansai Airstream Navy Beach

Montauk, NY 11937
Photo: Courtesy of Miansai
Be on the looking for this silver trailer along the shoreline beginning June 17th — it'll be full of men's and women's accessories that can easily be transported back to your beach chair once you're done shopping.

4. ATM Anthony Thomas Melillo

48 Newtown Ln, East Hampton, NY 11937
Photo: Courtesy of ATM Anthony Thomas Melillo
The go-to label for elevated basics that's found in places like Barneys and Kirna Zabete opened its own pop-up shop out east that stocks men's and women's apparel with pieces exclusive to this location. Mon—Thu 10am—7pm, Fri—Sat 10am—9pm, Sun 11am—7pm
48 Newtown Ln
East Hampton, NY 11937

5. Knockout Beauty

2400 Montauk Hwy, Bridgehampton, NY 11932
Cayli Cavaco Reck, the beauty guru who goes by Knocking on Forty on Instagram, just opened this East End cosmetics and skincare destination that WWD writes is stocked with elevated products like Tenoverten nail polish, R & Co. haircare, and skin products from Sunday Riley. Reck will also bring her hard-to-book aesthetician Mzia Shiman in for appointments throughout the summer.
2400 Montauk Hwy
Bridgehampton, NY 11932

6. Jenni Kayne

2 Main St, Southampton, NY 11968
Photo: Courtesy of Jenni Kayne
The California-based designer crossed the country to bring her easy aesthetic to a whole different type of beach crowd. The pop-up also includes brands like Birkenstock and Barton Pereirra, and it'll play host to a bunch of consumer events throughout the season, including meditation sessions. Mon—Sat 10am—6pm, Sun 11am—6pm
2 Main St
Southampton, NY 11968

7. Cabana Southampton

53 Jobs Ln, Southampton, NY 11968
Photo: Courtesy of Cabana Southampton
The celebrity-shopped boutique is returning to the East End for the second year in a row with a selection of apparel, accessories, beauty luxuries, and home goods. This year, their selection has a lot of NYC-based brands that include Veda, Matt Bernson, and Baggu. Mon—Sat 10am—6pm, Sun 11am—5pm
53 Jobs Ln
Southampton, NY 11968

8. AUrate New York

46 Jobs Lane, Southampton, NY
Right after setting up shop in the city, Aurate headed out east to bring its direct-to-consumer fine jewelry directly to the beach for the summer season, according to Curbed.
46 Jobs Lane
Southampton, NY