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Fashion Week Guide: Pop-Up Stores

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Fashion Week is a tie-in bonanza. Everyone wants a dollar or thousand from the hordes that swarm the city for the occasion, so companies slap their brand on everything—water bottles, bikes, cookies, you name it. But why do that when you can erect a throwaway store (so to speak) for the occasion? These pop-ups are increasingly popular, and this Fashion Week, there's a whole bunch of them. Target has stepped into the ring aggressively with four "Bullseye Bodegas" selling goods from their designer collaboration collections, while Gap is partnering with everyone's favorite Parisian boutique Colette to bring a host of limited-edition merchandise to midtown. And downtown, the cool types at Oak have brought on indie designers to create special clothing inspired by the theme of bondage. The stores are all mapped out after the jump; if you've heard of any other pop-ups, let us know and we'll add them.

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1. Target Bullseye Bodega

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101 W 57th St
New York, NY 10019

2. Target Bullseye Bodega

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813 Broadway
New York, NY 10003

3. Target Bullseye Bodega

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489 Broome St
New York, NY 10013

4. Target Bullseye Bodega

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325 Bowery
New York, NY 10003

5. Colette x Gap

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(212) 977-7023
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6. Oak Bond Age

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28 Bond St
New York, NY 10012
(212) 677-1293
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1. Target Bullseye Bodega

101 W 57th St, New York, NY 10019
101 W 57th St
New York, NY 10019

2. Target Bullseye Bodega

813 Broadway, New York, NY 10003
813 Broadway
New York, NY 10003

3. Target Bullseye Bodega

489 Broome St, New York, NY 10013
489 Broome St
New York, NY 10013

4. Target Bullseye Bodega

325 Bowery, New York, NY 10003
325 Bowery
New York, NY 10003

5. Colette x Gap

5th Ave & w 54th St, United States

6. Oak Bond Age

28 Bond St, New York, NY 10012
28 Bond St
New York, NY 10012