Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Fashion Week is a tie-in bonanza. Everyone wants a dollar or thousand from the hordes that swarm the city for the occasion, so companies slap their brand on everything—water bottles, bikes, cookies, you name it. But why do that when you can erect a throwaway store (so to speak) for the occasion? These pop-ups are increasingly popular, and this Fashion Week, there's a whole bunch of them. Target has stepped into the ring aggressively with four "Bullseye Bodegas" selling goods from their designer collaboration collections, while Gap is partnering with everyone's favorite Parisian boutique Colette to bring a host of limited-edition merchandise to midtown. And downtown, the cool types at Oak have brought on indie designers to create special clothing inspired by the theme of bondage. The stores are all mapped out after the jump; if you've heard of any other pop-ups, let us know and we'll add them.Read More