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The Definitive West Village Shopping Guide

By Laura Gurfein
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By Laura Gurfein

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New York is nothing if not a city full of options, which can be both a blessing and a curse when trying to sort a neighborhood's best of the best. Take the guesswork out of choosing which shopping destinations are worth your time (and money!) with our guide of the 15 best places to visit in the West Village.

Photo: Personnel of New York; Driely S. for Racked

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CAP Beauty

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Where clothing and accessories boutique Castor & Pollux once stood is now CAP Beauty, with a name that alludes to both the business's former life and the cosmetics and skincare it now sells: clean and pure. The shop carries names both big (Tata Harper, May Lindstrom, W3ll People) and small on its shelves, and its staff includes a skin whisperer to lead treatments like facials, acupuncture, and more.
238 W 10th St, New York, NY 10014
(212) 227-1088
(212) 227-1088
Bryan Sansivero for Racked

Aedes De Venustas

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The West Village doesn't have a shortage of pretty fragrance stores to choose from, but this 21-year-old shop includes a selection of brands you love — Diptyque, Byredo, Cire Trudon — alongside its house scents in a plush setting of deep jewel tones and chandeliers.
7 Greenwich Ave, New York, NY 10014
(212) 206-8674
(212) 206-8674
Aedes Perfumery/Facebook

Personnel of New York

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Whether you're looking for a favorite indie label like Mara Hoffman or Upstate or want to discover a new favorite, you'll find it at Personnel. The women's boutique caters to the neighborhood with unique finds at not-crazy prices, meaning this isn't a place you'll only shop on special occasions.
9 Greenwich Ave, New York, NY 10014
(212) 924-6415
(212) 924-6415
Driely S. for Racked

Want Les Essentiels

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The Canadian brand helmed by twin brothers Byron and Dexter Peart basically created a dream townhouse for its first-ever flagship, located on a quiet corner of West 4th Street that's more residential than retail. Find menswear, shoes, and its oh-so-enviable backpacks here, and settle into the "breakfast nook" for a cup of tea.
301 W 4th St, New York, NY 10014
(646) 398-7584
(646) 398-7584
Courtesy of Want Les Essentiels

Maison Margiela

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The Greeniwch Street store is a glimpse into the notoriously reclusive brand that's now led by creative director John Galliano. Even if you don't have use (or the spare budget) for the avant-garde clothes and shoes, come take a walk around on the carpet designed to look like old wooden floors and say hi to the sales associates in lab coats.
801 Greenwich St Frnt 1, New York, NY 10014
(646) 664-1655
(646) 664-1655
Laura Gurfein

Urban Zen

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What has Donna Karan been up to since leaving her namesake brand in 2015? She's been pouring her heart into Urban Zen, which combines fashion, accessories, and home goods with her mission to support local artisans around the world. In the Greenwich Street shop, expect lots of black, white, and tan both on the racks and in the decor, and don't be surprised if you're unable to get up once you plunk down on its soft, soft couches.
705 Greenwich St, New York, NY 10014
(212) 206-3999
(212) 206-3999
Laura Gurfein

Monocle Shop

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The tiny Monocle Shop is the physical embodiment of the publication that started in 2007 and has since grown to a full-fledged media brand. Here, you'll find representations of its ideals, from clean desk accessories and luxe menswear basics to city guides and radios that look old but actually aren't.
535 Hudson St, New York, NY 10014
(212) 229-1120
(212) 229-1120
Monocle

Hotoveli

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Yes, Hotoveli is cooler than you, and it has been since its founding in 1982. Despite the mall-ification of Bleecker Street over the past decade, it's held strong with offerings that currently include Rick Owens, Yohji Yamamoto, and Vetements — labels that attract a certain kind of clientele.
378 Bleecker St, New York, NY 10014
(212) 206-7475
(212) 206-7475
Hotoveli/Instagram

Anine Bing

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"I design selfishly, then hope that everyone else loves it, too," the Danish fashion plate previously told our sister site about her aesthetic that she brought to New York in 2015. Put together an entire outfit here — hats and bags and shoes and jewelry included — that's suitable for brunch at neighborhood spots like Westville just up the street.
330 Bleecker St, New York, NY 10014
(646) 590-1161
(646) 590-1161
Anine Bing

Saturdays Surf NYC

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Okay, so the West Village and surfing don't exactly go hand-in-hand, but Saturdays Surf is a strong neighborhood presence regardless. You don't need to be looking for a new board to stop in — just beeline straight to the backyard and settle in with a cup of coffee.
17 Perry St, New York, NY 10014
(347) 256-5830
(347) 256-5830
Brian Harkin for Racked

La Vie Consignment Boutique

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Consignment shopping in neighborhoods with astronomical costs of living is a real treat, because when West Village locals are cleaning out their closets, their high-end "discards" are ending up here — for much less than retail price.
632 Hudson Street, New York, NY 10014
(646) 918-7160
(646) 918-7160
Laura Gurfein

Marc Jacobs Bleecker Street

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The designer has had a huge influence on shopping in this neighborhood, at one point operating a half dozen shops within a few blocks' radius. Stop in here to check out the latest collections, and head down the block to see the shop that's dedicated to beauty.
403 Bleecker St, New York, NY 10014
(212) 924-0026
(212) 924-0026
Marc Jacobs spring 2016; Driely S. for Racked

Rebel Rebel Records

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Stop into this record shop named after the David Bowie tune if you're down for the hunt. This tiny space has boxes upon boxes stacked with vinyl waiting to be thumbed through, but if you're in a rush or are looking for something specific, ask the knowledgable staff to help you find it.
319 Bleecker St, New York, NY 10014
(212) 989-0770
(212) 989-0770
Driely S. for Racked

Madame Matovu

Copy Link
The small vintage shop has drawn fans of all ilk thanks to owner Rosemary Wettenhall's eye for bringing in the best pieces from around the world. You can find designer labels with four-digit price tags or accessories at much more affordable price points, so you can really shop here and not just browse.
240 W 10th St, New York, NY 10014
(212) 255-2811
(212) 255-2811
via

Jachs

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Classic Americana meets the West Village in the form of Jachs, which provides vintage-inspired apparel for both men and women (the latter is represented in the store window with the label "Jachs' Girlfriend.") The best part, though, is that you'd be hard-pressed to find something here that costs more than $100.
310 Bleecker St, New York, NY 10014
(212) 206-6305
(212) 206-6305
Laura Gurfein
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CAP Beauty

238 W 10th St, New York, NY 10014
Where clothing and accessories boutique Castor & Pollux once stood is now CAP Beauty, with a name that alludes to both the business's former life and the cosmetics and skincare it now sells: clean and pure. The shop carries names both big (Tata Harper, May Lindstrom, W3ll People) and small on its shelves, and its staff includes a skin whisperer to lead treatments like facials, acupuncture, and more.
238 W 10th St, New York, NY 10014
(212) 227-1088
(212) 227-1088
Bryan Sansivero for Racked

Aedes De Venustas

7 Greenwich Ave, New York, NY 10014
The West Village doesn't have a shortage of pretty fragrance stores to choose from, but this 21-year-old shop includes a selection of brands you love — Diptyque, Byredo, Cire Trudon — alongside its house scents in a plush setting of deep jewel tones and chandeliers.
7 Greenwich Ave, New York, NY 10014
(212) 206-8674
(212) 206-8674
Aedes Perfumery/Facebook

Personnel of New York

9 Greenwich Ave, New York, NY 10014
Whether you're looking for a favorite indie label like Mara Hoffman or Upstate or want to discover a new favorite, you'll find it at Personnel. The women's boutique caters to the neighborhood with unique finds at not-crazy prices, meaning this isn't a place you'll only shop on special occasions.
9 Greenwich Ave, New York, NY 10014
(212) 924-6415
(212) 924-6415
Driely S. for Racked

Want Les Essentiels

301 W 4th St, New York, NY 10014
The Canadian brand helmed by twin brothers Byron and Dexter Peart basically created a dream townhouse for its first-ever flagship, located on a quiet corner of West 4th Street that's more residential than retail. Find menswear, shoes, and its oh-so-enviable backpacks here, and settle into the "breakfast nook" for a cup of tea.
301 W 4th St, New York, NY 10014
(646) 398-7584
(646) 398-7584
Courtesy of Want Les Essentiels

Maison Margiela

801 Greenwich St Frnt 1, New York, NY 10014
The Greeniwch Street store is a glimpse into the notoriously reclusive brand that's now led by creative director John Galliano. Even if you don't have use (or the spare budget) for the avant-garde clothes and shoes, come take a walk around on the carpet designed to look like old wooden floors and say hi to the sales associates in lab coats.
801 Greenwich St Frnt 1, New York, NY 10014
(646) 664-1655
(646) 664-1655
Laura Gurfein

Urban Zen

705 Greenwich St, New York, NY 10014
What has Donna Karan been up to since leaving her namesake brand in 2015? She's been pouring her heart into Urban Zen, which combines fashion, accessories, and home goods with her mission to support local artisans around the world. In the Greenwich Street shop, expect lots of black, white, and tan both on the racks and in the decor, and don't be surprised if you're unable to get up once you plunk down on its soft, soft couches.
705 Greenwich St, New York, NY 10014
(212) 206-3999
(212) 206-3999
Laura Gurfein

Monocle Shop

535 Hudson St, New York, NY 10014
The tiny Monocle Shop is the physical embodiment of the publication that started in 2007 and has since grown to a full-fledged media brand. Here, you'll find representations of its ideals, from clean desk accessories and luxe menswear basics to city guides and radios that look old but actually aren't.
535 Hudson St, New York, NY 10014
(212) 229-1120
(212) 229-1120
Monocle

Hotoveli

378 Bleecker St, New York, NY 10014
Yes, Hotoveli is cooler than you, and it has been since its founding in 1982. Despite the mall-ification of Bleecker Street over the past decade, it's held strong with offerings that currently include Rick Owens, Yohji Yamamoto, and Vetements — labels that attract a certain kind of clientele.
378 Bleecker St, New York, NY 10014
(212) 206-7475
(212) 206-7475
Hotoveli/Instagram

Anine Bing

330 Bleecker St, New York, NY 10014
"I design selfishly, then hope that everyone else loves it, too," the Danish fashion plate previously told our sister site about her aesthetic that she brought to New York in 2015. Put together an entire outfit here — hats and bags and shoes and jewelry included — that's suitable for brunch at neighborhood spots like Westville just up the street.
330 Bleecker St, New York, NY 10014
(646) 590-1161
(646) 590-1161
Anine Bing

Saturdays Surf NYC

17 Perry St, New York, NY 10014
Okay, so the West Village and surfing don't exactly go hand-in-hand, but Saturdays Surf is a strong neighborhood presence regardless. You don't need to be looking for a new board to stop in — just beeline straight to the backyard and settle in with a cup of coffee.
17 Perry St, New York, NY 10014
(347) 256-5830
(347) 256-5830
Brian Harkin for Racked

La Vie Consignment Boutique

632 Hudson Street, New York, NY 10014
Consignment shopping in neighborhoods with astronomical costs of living is a real treat, because when West Village locals are cleaning out their closets, their high-end "discards" are ending up here — for much less than retail price.
632 Hudson Street, New York, NY 10014
(646) 918-7160
(646) 918-7160
Laura Gurfein

Marc Jacobs Bleecker Street

403 Bleecker St, New York, NY 10014
The designer has had a huge influence on shopping in this neighborhood, at one point operating a half dozen shops within a few blocks' radius. Stop in here to check out the latest collections, and head down the block to see the shop that's dedicated to beauty.
403 Bleecker St, New York, NY 10014
(212) 924-0026
(212) 924-0026
Marc Jacobs spring 2016; Driely S. for Racked

Rebel Rebel Records

319 Bleecker St, New York, NY 10014
Stop into this record shop named after the David Bowie tune if you're down for the hunt. This tiny space has boxes upon boxes stacked with vinyl waiting to be thumbed through, but if you're in a rush or are looking for something specific, ask the knowledgable staff to help you find it.
319 Bleecker St, New York, NY 10014
(212) 989-0770
(212) 989-0770
Driely S. for Racked

Madame Matovu

240 W 10th St, New York, NY 10014
The small vintage shop has drawn fans of all ilk thanks to owner Rosemary Wettenhall's eye for bringing in the best pieces from around the world. You can find designer labels with four-digit price tags or accessories at much more affordable price points, so you can really shop here and not just browse.
240 W 10th St, New York, NY 10014
(212) 255-2811
(212) 255-2811
via

Jachs

310 Bleecker St, New York, NY 10014
Classic Americana meets the West Village in the form of Jachs, which provides vintage-inspired apparel for both men and women (the latter is represented in the store window with the label "Jachs' Girlfriend.") The best part, though, is that you'd be hard-pressed to find something here that costs more than $100.
310 Bleecker St, New York, NY 10014
(212) 206-6305
(212) 206-6305
Laura Gurfein