New York City’s Best Lingerie Stores

By Laura Gurfein Feb 11, 2016, 1:30pm EST

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By Laura Gurfein Feb 11, 2016, 1:30pm EST

Kiki de Montparnasse. Photo: Brian Harkin

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For a clothing category that traditionally involves very little fabric, there's a whole lot of thought that goes into buying lingerie. From the support that a bra offers to what's covered (or not) by a pair of panties, finding the right pieces is a crucial shopping mission.

Luckily, New York women have plenty of specialized lingerie shops to choose from throughout Manhattan and Brooklyn, from the biggest names in the luxury market to family-run businesses that have been operating here for generations. Check out our map of 24 of the city's best lingerie stores, not ranked in any particular order, by scrolling below.

Photo: Only Hearts/Facebook

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1. Town Shop

2270 Broadway
New York, NY 10024

(212) 787-2762

Visit Website

The family-owned business has been fitting New York City women of all shapes and sizes (as long as it's between AA and K) for more than 100 years, many of those out of this Upper West Side location. The number of years they've been in business is only rivaled by the number of brands they carry.

Open in Google Maps

2. Laina Jane

45 Christopher St, New York
NY, 10014

(212) 807-8077

Visit Website

The West Village-based shop carries everything from sexy, seductive lingerie to cozy sleepwear, as well as a bridal collection. It got its start in 1988 to fill the need for attentive and well-informed sales associates who knew how to find customers' best fit, and now there's an Upper West Side store as well.

Open in Google Maps

3. Linda's Bra Salon

552 Third Ave
New York, NY 10016

(646) 736-1949

Visit Website

With bra prices starting in the teens, fashion-conscious bedroom vixens can find more than just one matching bra-and-panty set to impress her partner and still have enough left over to splurge on strawberries and champagne. Plus, every style sold at Linda's is road-tested for quality assurance before it's stocked on the shelves.

Open in Google Maps

4. Sugar Cookies

203 W 19th St
New York, NY 10011

(212) 242-6963

Visit Website

The slogan at Sugar Cookies is "decorate your pink parts," but women who don't normally use that kind of lingo shouldn't be put off. The shop is warm and welcoming, and stocks grown-up brands like Chantelle, Eberjey, and Elle Macpherson — and that other necessity, Spanx.

Open in Google Maps

5. Journelle

3 E 17th St
New York, NY 10003

(212) 255-7800

Visit Website

This multi-brand shop has been the go-to lingerie spot for New York women looking to upgrade their lingerie collection with quality styles built to last more than a couple years. In addition to this original Union Square spot, Journelle also has outposts in Soho and on the Upper East Side.

Open in Google Maps

6. Marc & Max

342 Bleecker St
New York, NY 10014

(212) 647-1688

Visit Website

From Cosabella to Chloé, this West Village boutique is stocked with not only some of the best names in lingerie, but also a selection of dresses and jewelry in case you're looking to complete the outfit.

Open in Google Maps

7. La Petite Coquette

51 University Pl
New York, NY 10003

(212) 473-2478

Visit Website

The employees at La Petite Coquette (that name translates to "the little flirt") are happy to offer personal yet non-intrusive assistance with picking out your most intimate of items. Their selection ranges from everyday cotton basics to special-occasion lacy nothings.

8. Agent Provocateur

133 Mercer St
New York, NY 10012

(212) 965-0229

Visit Website

Intricate details and loads of sex appeal fill this luxury boutique. Obviously, Italian lace corsets with floral appliqués don't come cheap, but if you prefer three- to four-digit price tags on your lingerie, this is an excellent pick...

9. L'Agent by Agent Provocateur

259 Elizabeth St
New York, NY 10012

(212) 343-7981

Visit Website

...but for those who prefer to stay firmly in the two-digit price range, check out AP's lower-priced diffusion line (with $30 panties and $74 bras designed in part by Penelope Cruz) at its dedicated Elizabeth Street store that opened in 2014.

Open in Google Maps

10. Josie Natori

253 Elizabeth St
New York, NY 10012

(646) 684-4934

Visit Website

This shop is another lingerie newcomer on Elizabeth Street, but the Natori brand has been a trusted favorite since its founding in 1977. In addition to lingerie and sleepwear for both everyday use and special occasions, the store carries its ready-to-wear, archival pieces, and merch from Josie's "global shopping sprees."

11. Only Hearts

230 Mott St
New York, NY 10012

(212) 431-3694

Visit Website

The womenswear brand that trademarked the term "inner outerwear" way back in 1981 designs and makes everything it sells in the Garment District, including its functional-but-flirty lingerie collection. Simple Second Skin panties start at $18, while the seductive Golden Key bralette-and-thong set (complete with blindfold) is the most expensive item at $132.

Open in Google Maps

12. Bradelis New York

211 Elizabeth St
New York, NY 10012

(212) 941-5629

Visit Website

Despite its name, Bradelis New York is a Japanese company that made a stateside splash by opening three stores at once back in 2012. Along with cementing Elizabeth Street's status as a lingerie shopping destination, the brand also touts its bras' cleavage-producing powers all over its website.

Open in Google Maps

13. Cosabella

220 Lafayette St
New York, NY 10012

(212) 405-1190

Visit Website

Cosabella is designed in Miami and manufactured in Italy, so the massive amount of vibrant neon lace here isn't too surprising. Like lingerie from Journelle, the brand's lacy cotton bras and panties (which you can stock up on during their semi-annual sample sales) are staples in a well-dressed New York woman's wardrobe.

14. Orchard Corset

157 Orchard St
New York, NY 10002

(212) 674-0786

Visit Website

Emulating the pin-up style for a Valentine's Day bedroom romp? Pick up a corset — off the rack or custom-made — from the old-school shop that's been specializing in them since that era. And if you're just looking for a new bra, the second-generation "bra whisperers" running the place can figure out your proper size just by looking at you — no measuring tape required.

Open in Google Maps

15. Iris Lingerie

366 Atlantic Ave
Brooklyn, NY 11217

(718) 422-1149

Visit Website

Owner Iris Clarke got her start fitting corsets, so she knows a thing or two about the contours of a woman's shape. Her shop is located underneath the Kimera bridal salon on Atlanic Avenue and carries high-end brands that meet demands for style, comfort, and (above all) proper fit.

Open in Google Maps

16. Azaleas

140 Second Ave
New York, NY 10003

(212) 228-5842

Visit Website

The East Village staple moved from East 10th Street around the corner to Second Avenue back in 2012 for more space to carry tried-and-true brands like Skivvies by For Love & Lemons, Lonely Lingerie, and the NY-based Clo Intimo that fit a wide range of budgets.

Open in Google Maps

17. Hanro of Switzerland

806 Washington St
New York, NY 10014

(646) 810-8687

Visit Website

The small but inviting Meatpacking District shop is less about provocative lace and more about comfortable basics, including loungewear you wouldn't be embarrassed to be wearing while answering the door for a Seamless order. Men's pajamas and undergarments are stocked here as well.

Open in Google Maps

18. Maison Close

32 Grand St
New York, NY 10013

(212) 680-3153

Visit Website

Not into all the pink? Maison Close opened up a dark, moody, boudoir-like boutique in South Soho over the summer, with black walls softened by royal purple accents and a chandelier. Be on the lookout for sample sales from the French brand, which previously said they would operate as exclusive NYC events.

Open in Google Maps

19. Kiki de Montparnasse

102 Franklin St
New York, NY 10013

(212) 965-8150

Visit Website

The luxury lingerie line recently said goodbye to Soho in favor of Tribeca, where customers can still find the same assortment of lacy and silky pieces that leave little to the imagination — same goes for its selection of sophisticated "bedroom accessories."

Open in Google Maps

20. Brooklyn Fox Lingerie

177 Court St
Brooklyn, NY 11201

(347) 987-4913

Visit Website

Owner Lexi Isadora recently closed her companion apparel store to focus on creating a "luxury lingerie experience" for Brooklyn women, both in Williamsburg and at this new Cobble Hill shop.

Open in Google Maps

21. The Rack Shack

155 Central Ave
Brooklyn, NY 11221

(347) 915-0248

Visit Website

Kickstarter made Laura Henry's dream come true of opening a store that carries a variety of undergarments (especially for those with bigger chests) as well as fresh sneakers for women — because who ever said that heels are the sexiest footwear?

Open in Google Maps

22. Narcisse

110 N 6th St
Brooklyn, NY 11249

(718) 302-1760

Visit Website

Narcisse sits in Honey's previous space and caters to not only what you wear in the bedroom, but also what you might play with in there, whether solo or with a partner.

Open in Google Maps

23. & Other Stories

505 5th Ave
New York, NY 10017

(212) 328-4012

Visit Website

Why shop at Stories' Fifth Avenue store, rather than Soho? This location carries its elegantly simple lingerie line, with bras and bikini briefs in seasonal shades that look more expensive than they actually are.

Open in Google Maps

24. La Perla Madison Ave Boutique

803 Madison Ave
New York, NY 10065

(212) 570-0050

Visit Website

The pricy boutique underwent a huge makeover last year that provided a bigger space for men's items, but the ground floor still has the women's luxurious corsets and matching sets whose price tags demand that they be saved strictly for special occasions.

Open in Google Maps

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1. Town Shop

2270 Broadway, New York, NY 10024

The family-owned business has been fitting New York City women of all shapes and sizes (as long as it's between AA and K) for more than 100 years, many of those out of this Upper West Side location. The number of years they've been in business is only rivaled by the number of brands they carry.

2270 Broadway
New York, NY 10024

Visit Website

Open in Google Maps

2. Laina Jane

45 Christopher St, New York, NY, 10014

The West Village-based shop carries everything from sexy, seductive lingerie to cozy sleepwear, as well as a bridal collection. It got its start in 1988 to fill the need for attentive and well-informed sales associates who knew how to find customers' best fit, and now there's an Upper West Side store as well.

45 Christopher St, New York
NY, 10014

Visit Website

Open in Google Maps

3. Linda's Bra Salon

552 Third Ave, New York, NY 10016

With bra prices starting in the teens, fashion-conscious bedroom vixens can find more than just one matching bra-and-panty set to impress her partner and still have enough left over to splurge on strawberries and champagne. Plus, every style sold at Linda's is road-tested for quality assurance before it's stocked on the shelves.

552 Third Ave
New York, NY 10016

Visit Website

Open in Google Maps

4. Sugar Cookies

203 W 19th St, New York, NY 10011

The slogan at Sugar Cookies is "decorate your pink parts," but women who don't normally use that kind of lingo shouldn't be put off. The shop is warm and welcoming, and stocks grown-up brands like Chantelle, Eberjey, and Elle Macpherson — and that other necessity, Spanx.

203 W 19th St
New York, NY 10011

Visit Website

Open in Google Maps

5. Journelle

3 E 17th St, New York, NY 10003

This multi-brand shop has been the go-to lingerie spot for New York women looking to upgrade their lingerie collection with quality styles built to last more than a couple years. In addition to this original Union Square spot, Journelle also has outposts in Soho and on the Upper East Side.

3 E 17th St
New York, NY 10003

Visit Website

Open in Google Maps

6. Marc & Max

342 Bleecker St, New York, NY 10014

From Cosabella to Chloé, this West Village boutique is stocked with not only some of the best names in lingerie, but also a selection of dresses and jewelry in case you're looking to complete the outfit.

342 Bleecker St
New York, NY 10014

Visit Website

Open in Google Maps

7. La Petite Coquette

51 University Pl, New York, NY 10003

The employees at La Petite Coquette (that name translates to "the little flirt") are happy to offer personal yet non-intrusive assistance with picking out your most intimate of items. Their selection ranges from everyday cotton basics to special-occasion lacy nothings.

51 University Pl
New York, NY 10003

Visit Website

8. Agent Provocateur

133 Mercer St, New York, NY 10012

Intricate details and loads of sex appeal fill this luxury boutique. Obviously, Italian lace corsets with floral appliqués don't come cheap, but if you prefer three- to four-digit price tags on your lingerie, this is an excellent pick...

133 Mercer St
New York, NY 10012

Visit Website

9. L'Agent by Agent Provocateur

259 Elizabeth St, New York, NY 10012

...but for those who prefer to stay firmly in the two-digit price range, check out AP's lower-priced diffusion line (with $30 panties and $74 bras designed in part by Penelope Cruz) at its dedicated Elizabeth Street store that opened in 2014.

259 Elizabeth St
New York, NY 10012

Visit Website

Open in Google Maps

10. Josie Natori

253 Elizabeth St, New York, NY 10012

This shop is another lingerie newcomer on Elizabeth Street, but the Natori brand has been a trusted favorite since its founding in 1977. In addition to lingerie and sleepwear for both everyday use and special occasions, the store carries its ready-to-wear, archival pieces, and merch from Josie's "global shopping sprees."

253 Elizabeth St
New York, NY 10012

Visit Website

11. Only Hearts

230 Mott St, New York, NY 10012

The womenswear brand that trademarked the term "inner outerwear" way back in 1981 designs and makes everything it sells in the Garment District, including its functional-but-flirty lingerie collection. Simple Second Skin panties start at $18, while the seductive Golden Key bralette-and-thong set (complete with blindfold) is the most expensive item at $132.

230 Mott St
New York, NY 10012

Visit Website

Open in Google Maps

12. Bradelis New York

211 Elizabeth St, New York, NY 10012

Despite its name, Bradelis New York is a Japanese company that made a stateside splash by opening three stores at once back in 2012. Along with cementing Elizabeth Street's status as a lingerie shopping destination, the brand also touts its bras' cleavage-producing powers all over its website.

211 Elizabeth St
New York, NY 10012

Visit Website

Open in Google Maps

13. Cosabella

220 Lafayette St, New York, NY 10012

Cosabella is designed in Miami and manufactured in Italy, so the massive amount of vibrant neon lace here isn't too surprising. Like lingerie from Journelle, the brand's lacy cotton bras and panties (which you can stock up on during their semi-annual sample sales) are staples in a well-dressed New York woman's wardrobe.

220 Lafayette St
New York, NY 10012

Visit Website

14. Orchard Corset

157 Orchard St, New York, NY 10002

Emulating the pin-up style for a Valentine's Day bedroom romp? Pick up a corset — off the rack or custom-made — from the old-school shop that's been specializing in them since that era. And if you're just looking for a new bra, the second-generation "bra whisperers" running the place can figure out your proper size just by looking at you — no measuring tape required.

157 Orchard St
New York, NY 10002

Visit Website

Open in Google Maps

15. Iris Lingerie

366 Atlantic Ave, Brooklyn, NY 11217

Owner Iris Clarke got her start fitting corsets, so she knows a thing or two about the contours of a woman's shape. Her shop is located underneath the Kimera bridal salon on Atlanic Avenue and carries high-end brands that meet demands for style, comfort, and (above all) proper fit.

366 Atlantic Ave
Brooklyn, NY 11217

Visit Website

Open in Google Maps

16. Azaleas

140 Second Ave, New York, NY 10003

The East Village staple moved from East 10th Street around the corner to Second Avenue back in 2012 for more space to carry tried-and-true brands like Skivvies by For Love & Lemons, Lonely Lingerie, and the NY-based Clo Intimo that fit a wide range of budgets.

140 Second Ave
New York, NY 10003

Visit Website

Open in Google Maps

17. Hanro of Switzerland

806 Washington St, New York, NY 10014

The small but inviting Meatpacking District shop is less about provocative lace and more about comfortable basics, including loungewear you wouldn't be embarrassed to be wearing while answering the door for a Seamless order. Men's pajamas and undergarments are stocked here as well.

806 Washington St
New York, NY 10014

Visit Website

Open in Google Maps

18. Maison Close

32 Grand St, New York, NY 10013

Not into all the pink? Maison Close opened up a dark, moody, boudoir-like boutique in South Soho over the summer, with black walls softened by royal purple accents and a chandelier. Be on the lookout for sample sales from the French brand, which previously said they would operate as exclusive NYC events.

32 Grand St
New York, NY 10013

Visit Website

Open in Google Maps

19. Kiki de Montparnasse

102 Franklin St, New York, NY 10013

The luxury lingerie line recently said goodbye to Soho in favor of Tribeca, where customers can still find the same assortment of lacy and silky pieces that leave little to the imagination — same goes for its selection of sophisticated "bedroom accessories."

102 Franklin St
New York, NY 10013

Visit Website

Open in Google Maps

20. Brooklyn Fox Lingerie

177 Court St, Brooklyn, NY 11201

Owner Lexi Isadora recently closed her companion apparel store to focus on creating a "luxury lingerie experience" for Brooklyn women, both in Williamsburg and at this new Cobble Hill shop.

177 Court St
Brooklyn, NY 11201

Visit Website

Open in Google Maps

21. The Rack Shack

155 Central Ave, Brooklyn, NY 11221

Kickstarter made Laura Henry's dream come true of opening a store that carries a variety of undergarments (especially for those with bigger chests) as well as fresh sneakers for women — because who ever said that heels are the sexiest footwear?

155 Central Ave
Brooklyn, NY 11221

Visit Website

Open in Google Maps

22. Narcisse

110 N 6th St, Brooklyn, NY 11249