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The 25 Best Lingerie Stores in New York City, From Sexy to NSFW

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For a clothing category that traditionally involves very little fabric, there's a whole lot of thought that goes into lingerie. From the support that a bra offers to what's covered (or isn't covered) by a pair of panties, finding the right pieces for a sexy occasion—or for just another Tuesday—is a crucial shopping mission.

Luckily, New York women have plenty of specialized lingerie shops to choose from throughout Manhattan and Brooklyn, including family-run businesses that have been operating here for generations and some of the biggest luxury names in the industry. So whether you're celebrating Valentine's Day or Singles Awareness Day this year, check out our map of the city's 25 best stores before making your next lacy purchase.

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1. Town Shop

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(212) 787-2762
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The family-owned business has been fitting New York City women of all shapes and sizes (as long as it's between AA and K) for more than 100 years, many of those out of this Upper West Side location. And the number of years they've been in business is only rivaled by the number of brands they carry. [Photo]

2. Laina Jane

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(212) 875-9168
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The Upper West Side location of the West Village-based shop carries everything from sexy, seductive lingerie to cozy sleepwear, as well as a bridal collection. Its knowledgable staff can help you narrow down your choices by figuring out which brand's fits will best suit your figure. [Photo]

3. Bra Smyth

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(212) 721-5111
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With roots dating all the way back to 1932, it's safe to bet that Bra Smyth knows a thing or two about both fit and flair. Both this location and the Upper East Side store boast a selection of more than 3,000 pieces from a nearly overwhelming selection of brands. [Photo]

4. Livi's

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Customers at this 45-year-old shop always receive a $5 discount on a purchase over $50 and $10 if it's over $100, making your selection of Calvin Klein, Chantelle, and Natori that much more worth your while. [Photo]

5. Petticoat Lane

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(212) 744-5344
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This mini-chain with locations in Manhattan, Westchester, and Connecticut not only carries a hearty selection of intimates and Wolford hosiery, but they're also known for their bag selection, including plenty of Longchamp. The perfect tote to carry out your new purchases, no? [Photo]

6. Intimacy Bra Fit Stylists

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(646) 395-3885
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The highest-quality bra out there is worthless if it doesn't fit you properly. At Intimacy, you can reserve a fitting appointment online before you even get to the shop, ensuring that any potential purchase will be exactly what you need. Other Manhattan locations of this chain include Madison Avenue and the recently opened lower Fifth Avenue. [Photo]

7. Linda's Bra Salon

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(646) 736-1949
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With bra prices starting in the teens, adventurous bedroom vixens can find more than just one matching bra-and-panty set to impress her partner and still have enough left over to splurge on strawberries and champagne. Plus, every style sold at Linda's is road-tested on real women for quality assurance before it's stocked on the shelves. [Photo]

8. A&J Lingerie

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(212) 689-2415
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A&J is another old-school favorite in the city's lingerie shopping scene, but unlike the more traditional shops listed above, this old flower district shop also stocks a healthy selection of bedroom toys and adult dress-up options. In other words, it's where you go when Valentine's Day sneaks up on you. [Photo]

9. Sugar Cookies

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(212) 242-6963
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The slogan at Sugar Cookies is "decorate your pink parts," but women who don't normally use that kind of lingo shouldn't be put off. The shop is warm and welcoming, and stocks grown-up brands like Chantelle, Eberjey, Elle Macpherson, and that other necessity—Spanx. [Photo]

10. La Perla

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(212) 242-6662
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For women who consider pricey lingerie a status symbol, it's La Perla's $200+ bras that fill their drawers. Head here if you're looking to really up your lingerie ante, and don't mind blowing some serious cash to do so. [Photo]

11. Journelle

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(212) 255-7800
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This multi-brand shop has been the go-to lingerie spot for New York women looking to upgrade their lingerie collection with quality styles built to last more than a couple years. In addition to the original Union Square spot, there are also outposts in Soho and the Upper East Side. [Photo: Driely S. for Racked]

12. Marc & Max

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(212) 647-1688
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From Cosabella to Elle McPherson, from Chloé to Vera Wang, this West Village boutique is stocked with not only some of the best names in lingerie, but also a selection of dresses and jewelry—you know, in case you want to have a complete outfit. [Photo]

13. La Petite Coquette

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(212) 473-2478
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The employees at La Petite Coquette (that name translates to "the little flirt") are happy to offer personal yet non-intrusive assistance with picking out your most intimate of items. Their selection ranges from everyday cotton basics to special occasion lacy nothings, and are happy to give each customer a thorough fitting session before purchase. [Photo]

14. Agent Provocateur

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(212) 965-0229
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Intricate details and loads of sex appeal fill this luxury boutique. Obviously, Italian lace corsets with floral appliqués don't come cheap, but if you prefer three- to four-digit price tags on your lingerie, this is an excellent pick. [Photo: Brian Harkin for Racked]

15. L'Agent by Agent Provocateur

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And for those who prefer to stay firmly in the two-digit price range, check out their lower-priced diffusion line (with $30 panties and $74 bras designed in part by Penelope Cruz) at its dedicated Elizabeth Street store that opened in the fall. [Photo]

16. Josie Natori

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(646) 684-4934
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This shop is another lingerie newcomer on Elizabeth Street, but the Natori brand has been a trusted favorite since its founding in 1977. In addition to lingerie and sleepwear for both everyday use and special occasions, the store carries its ready-to-wear, archival pieces, and merch from Josie's "global shopping sprees." [Photo: Josie Natori]

17. Kiki de Montparnasse

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79 Greene St
New York, NY
(212) 965-8150
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Luxury doesn't only apply to the lacy peekaboo bras and satin corsets in this Soho store: The two-level shop is oozing with class, from its lavender walls and glassy light fixtures to its 50 Shades of Grey-esque selection of "bedroom accessories." [Photo: Brian Harkin for Racked]

18. Only Hearts

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(212) 431-3694
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The womenswear brand that trademarked the term "inner outerwear" way back in 1981 designs and makes everything it sells in the Garment District, including its functional-but-flirty lingerie collection. Simple Second Skin panties start at $18, while the seductive Golden Key bralette-and-thong set (complete with blindfold) is their most expensive at $132. [Photo]

19. Bradelis New York

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(212) 941-5629
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Despite its name, Bradelis New York is a Japanese company that made a stateside splash by opening three stores at once back in 2012. Along with cementing Elizabeth Street's status as a lingerie shopping destination, the brand also touts its bras' cleavage-producing powers all over its website. [Photo]

20. Cosabella

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220 Lafayette St
New York, NY
(212) 405-1190
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Cosabella is designed in Miami and manufactured in Italy, so the massive amount of vibrant neon lace here isn't too surprising. Like lingerie from Journelle, the brand's lacy cotton bras and panties are staples in a well-dressed New York woman's wardrobe (which you can stock up on during their semi-annual sample sales.) [Photo: Brian Harkin]

21. Orchard Corset

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(212) 674-0786
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Emulating the pin-up style for a Valentine's Day bedroom romp? Pick up a corset—off the rack or custom-made—from the old-school shop that's been specializing in them since that era. And if you're just looking for a new bra, the second-generation "bra whisperers" running the place can figure out your proper size just by looking at you—no measuring tape required. [Photo]

22. Brooklyn Fox Lingerie

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(718) 599-1555
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Now this is how Williamsburg does lingerie: Lots of vintage-inspired styles with bra prices hovering around $50, and matching sets starting at $100. Basically, if you could imagine Girls star Jemima Kirke wearing it, you'll probably find it here. [Photo]

23. Iris Lingerie

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(718) 422-1149
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Owner Iris Clarke got her start fitting corsets, so she knows a thing or two about the contours of a woman's shape. Her shop is located underneath the Kimera bridal salon on Atlanic Avenue and carries high-end brands that meet demands for style, comfort, and (above all) proper fit. [Photo]

24. Winkworth

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119 Columbia St
Brooklyn, NY 11201
(718) 243-2296
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Appointments are encouraged at this waterfront store, where you can get custom tailoring in-shop at affordable rates. And the vibe here, as the storeowner herself told a customer? "Like hanging out with your best friend at her apartment, if your friend is a French prostitute." [Photo]

25. Azaleas

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(212) 228-5842
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The East Village staple moved from East 10th Street around the corner to Second Avenue back in 2012 for more space to carry tried-and-true brands like Skivvies by For Love & Lemons, Lonely Lingerie, and the NY-based Clo Intimo that fit a wide range of budgets.

1. Town Shop

2270 Broadway New York, NY 10024
The family-owned business has been fitting New York City women of all shapes and sizes (as long as it's between AA and K) for more than 100 years, many of those out of this Upper West Side location. And the number of years they've been in business is only rivaled by the number of brands they carry. [Photo]

2. Laina Jane

416 Amsterdam Ave New York, NY 10024
The Upper West Side location of the West Village-based shop carries everything from sexy, seductive lingerie to cozy sleepwear, as well as a bridal collection. Its knowledgable staff can help you narrow down your choices by figuring out which brand's fits will best suit your figure. [Photo]

3. Bra Smyth

2177 Broadway New York, NY 10023
With roots dating all the way back to 1932, it's safe to bet that Bra Smyth knows a thing or two about both fit and flair. Both this location and the Upper East Side store boast a selection of more than 3,000 pieces from a nearly overwhelming selection of brands. [Photo]

4. Livi's

1456 Third Ave New York, NY 10028
Customers at this 45-year-old shop always receive a $5 discount on a purchase over $50 and $10 if it's over $100, making your selection of Calvin Klein, Chantelle, and Natori that much more worth your while. [Photo]

5. Petticoat Lane

1185 Lexington Ave New York, NY 10028
This mini-chain with locations in Manhattan, Westchester, and Connecticut not only carries a hearty selection of intimates and Wolford hosiery, but they're also known for their bag selection, including plenty of Longchamp. The perfect tote to carry out your new purchases, no? [Photo]

6. Intimacy Bra Fit Stylists

1051 Third Ave New York, NY 10065
The highest-quality bra out there is worthless if it doesn't fit you properly. At Intimacy, you can reserve a fitting appointment online before you even get to the shop, ensuring that any potential purchase will be exactly what you need. Other Manhattan locations of this chain include Madison Avenue and the recently opened lower Fifth Avenue. [Photo]

7. Linda's Bra Salon

552 Third Ave New York, NY 10016
With bra prices starting in the teens, adventurous bedroom vixens can find more than just one matching bra-and-panty set to impress her partner and still have enough left over to splurge on strawberries and champagne. Plus, every style sold at Linda's is road-tested on real women for quality assurance before it's stocked on the shelves. [Photo]

8. A&J Lingerie

41 W 28th St New York, NY 10001
A&J is another old-school favorite in the city's lingerie shopping scene, but unlike the more traditional shops listed above, this old flower district shop also stocks a healthy selection of bedroom toys and adult dress-up options. In other words, it's where you go when Valentine's Day sneaks up on you. [Photo]

9. Sugar Cookies

203 W 19th St New York, NY 10011
The slogan at Sugar Cookies is "decorate your pink parts," but women who don't normally use that kind of lingo shouldn't be put off. The shop is warm and welcoming, and stocks grown-up brands like Chantelle, Eberjey, Elle Macpherson, and that other necessity—Spanx. [Photo]

10. La Perla

425 W 14th St New York, NY 10014
For women who consider pricey lingerie a status symbol, it's La Perla's $200+ bras that fill their drawers. Head here if you're looking to really up your lingerie ante, and don't mind blowing some serious cash to do so. [Photo]

11. Journelle

3 E 17th St New York, NY 10003
This multi-brand shop has been the go-to lingerie spot for New York women looking to upgrade their lingerie collection with quality styles built to last more than a couple years. In addition to the original Union Square spot, there are also outposts in Soho and the Upper East Side. [Photo: Driely S. for Racked]

12. Marc & Max

342 Bleecker St New York, NY 10014
From Cosabella to Elle McPherson, from Chloé to Vera Wang, this West Village boutique is stocked with not only some of the best names in lingerie, but also a selection of dresses and jewelry—you know, in case you want to have a complete outfit. [Photo]

13. La Petite Coquette

51 University Pl New York, NY 10003
The employees at La Petite Coquette (that name translates to "the little flirt") are happy to offer personal yet non-intrusive assistance with picking out your most intimate of items. Their selection ranges from everyday cotton basics to special occasion lacy nothings, and are happy to give each customer a thorough fitting session before purchase. [Photo]

14. Agent Provocateur

133 Mercer St New York, NY 10012
Intricate details and loads of sex appeal fill this luxury boutique. Obviously, Italian lace corsets with floral appliqués don't come cheap, but if you prefer three- to four-digit price tags on your lingerie, this is an excellent pick. [Photo: Brian Harkin for Racked]

15. L'Agent by Agent Provocateur

259 Elizabeth St New York, NY 10012
And for those who prefer to stay firmly in the two-digit price range, check out their lower-priced diffusion line (with $30 panties and $74 bras designed in part by Penelope Cruz) at its dedicated Elizabeth Street store that opened in the fall. [Photo]

16. Josie Natori

253 Elizabeth St New York, NY 10012
This shop is another lingerie newcomer on Elizabeth Street, but the Natori brand has been a trusted favorite since its founding in 1977. In addition to lingerie and sleepwear for both everyday use and special occasions, the store carries its ready-to-wear, archival pieces, and merch from Josie's "global shopping sprees." [Photo: Josie Natori]

17. Kiki de Montparnasse

79 Greene St, New York, NY
Luxury doesn't only apply to the lacy peekaboo bras and satin corsets in this Soho store: The two-level shop is oozing with class, from its lavender walls and glassy light fixtures to its 50 Shades of Grey-esque selection of "bedroom accessories." [Photo: Brian Harkin for Racked]
79 Greene St
New York, NY

18. Only Hearts

230 Mott St New York, NY 10012
The womenswear brand that trademarked the term "inner outerwear" way back in 1981 designs and makes everything it sells in the Garment District, including its functional-but-flirty lingerie collection. Simple Second Skin panties start at $18, while the seductive Golden Key bralette-and-thong set (complete with blindfold) is their most expensive at $132. [Photo]

19. Bradelis New York

211 Elizabeth St New York, NY 10012
Despite its name, Bradelis New York is a Japanese company that made a stateside splash by opening three stores at once back in 2012. Along with cementing Elizabeth Street's status as a lingerie shopping destination, the brand also touts its bras' cleavage-producing powers all over its website. [Photo]

20. Cosabella

220 Lafayette St, New York, NY
Cosabella is designed in Miami and manufactured in Italy, so the massive amount of vibrant neon lace here isn't too surprising. Like lingerie from Journelle, the brand's lacy cotton bras and panties are staples in a well-dressed New York woman's wardrobe (which you can stock up on during their semi-annual sample sales.) [Photo: Brian Harkin]
220 Lafayette St
New York, NY

21. Orchard Corset

157 Orchard St New York, NY 10002
Emulating the pin-up style for a Valentine's Day bedroom romp? Pick up a corset—off the rack or custom-made—from the old-school shop that's been specializing in them since that era. And if you're just looking for a new bra, the second-generation "bra whisperers" running the place can figure out your proper size just by looking at you—no measuring tape required. [Photo]

22. Brooklyn Fox Lingerie

132 N 5th St Brooklyn, NY 11249
Now this is how Williamsburg does lingerie: Lots of vintage-inspired styles with bra prices hovering around $50, and matching sets starting at $100. Basically, if you could imagine Girls star Jemima Kirke wearing it, you'll probably find it here. [Photo]

23. Iris Lingerie

366 Atlantic Ave Brooklyn, NY 11217