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Photo: Driely S. for Racked

New York City's Best Indie Boutiques

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While the city's big department stores and designer shops are pretty hard to miss for both tourists and locals alike, even lifelong residents might not know about the wealth of shopping opportunities that New York has to offer in its indie boutique scene. We've narrowed down what was previously a giant map to just the essential standalone clothing boutiques to shop at this particular moment in time.

Before we get into the latest version of this map, let's go over the criteria of what's eligible and what's not: National chains have been excluded, as have vintage stores, home and furniture shops, jewelry boutiques, and beauty retailers — we have guides for each of those (and plenty, plenty more topics and neighborhoods). We've also decided to stick to places that cater mainly to women, though menswear can be found in shops including Bird and Swords-Smith.

The stores below are listed from north to south in each borough. Got an addition (or a subtraction) to suggest? We'll be updating the map periodically, so let us know your thoughts by sounding off in the comments section or emailing ny@racked.com.

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1. Anthom

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25 Mercer St
New York, NY 10013
(877) 747-1776
Visit Website
This Soho newcomer traded Chelsea for this bright, spare, and spacious space that gives the cool-girl clothes ample room to announce themselves. Expect to find a mix of local favorites (Samantha Pleet, Yune Ho, AEA Jewelry) and under-the-radar international labels (It's Me by Dyanna Lynnyk, Ksenia Schnaider, and Przhonskaya) not sold anywhere else in the US.
Photo: Anthom

2. Concrete + Water

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485 Driggs Ave
Brooklyn, NY 11211
(917) 909-1828
Visit Website
This light-filled boutique is the perfect McCarren Park bookend to the neighborhood's other indie, multi-brand giants (that's Bird and Swords-Smith). Like its predecessors, Concrete + Water carries men's and women's clothing and accessories from a mix of contemporary brands, but there’s a special focus on cult-y European labels (Ganni, Nanushka, Anne Thomas), as well as locally-made home goods.
Photo: Driely S. for Racked

3. Oroboro

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326 Wythe Ave
Brooklyn, NY 11249
(718) 388-4884
Visit Website
Be warned: shopping at this Wythe Avenue boutique (formerly known as Beautiful Dreamers) will give you a serious case of wanderlust. Contemporary designers like Pamela Love and Lindsey Thornburg are presented in the same space as vintage finds from LA's Rose Bowl Flea Market and collectibles from owners/stylists April Hughes and Marina Burini's travels all over the world.
Photo: Oroboro

4. In Support Of

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342 W 13 St
New York, NY 10014
(646) 657-0724
Visit Website
In a neighborhood full of dedicated designer stores, this Meatpacking boutique champions eco-friendly, under-the-radar designers who produce locally. And there’s a good reason behind its difficult-to-Google name: Each year, a portion of its proceeds are donated in support of a different charity.
Photo: Driely S. for Racked

5. Personnel of New York

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9 Greenwich Ave
New York, NY 10014
"When the people in the neighborhood come in, the locals don't see this stuff, so they're like, 'Whoa, this is so great that nothing in here is in a department store,'" co-owner Kristi Paras once told us. That means easy, reasonably priced merchandise from both established and up-and-coming NYC- and LA-based designers like Mara Hoffman, Objects Without Meaning, and more.
Photo: William Chan for Racked

6. Cloak & Dagger

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334 E 9th St
New York, NY 10003
(212) 673-0500
Visit Website
If you take your fashion cues from Wes Anderson movies and Francoise Hardy album covers, you’ll love this East Village shop, where retro-schoolgirl finds for under $100 share the space with slightly pricier fare from Lauren Moffatt and Sessun.
Photo: Driely S. for Racked

7. Babel Fair

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260 Elizabeth St
New York, NY 10012
(646) 360-3685
Visit Website
Babel Fair sums up the vibe of Nolita: Eclectic, international, and on-trend yet individualistic (which works in Williamsburg, too). One point on where owner Erica Kiang doesn't see eye-to-eye with the neighborhood? Her store's affordable prices.
Photo: Driely S. for Racked

8. Creatures of Comfort

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205 Mulberry St
New York, NY 10012
(212) 925-1005
Visit Website
An antidote to the tiny boutique shopping experience that all too often populates downtown streets, this LA-based store is spacious with plenty of natural light, leaving plenty of room to stock brands like Acne, Karen Walker, LD Tuttle, alongside a house line.
Photo: Driely S. for Racked

9. Assembly New York

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170 Ludlow St
New York, NY 10002
(212) 253-5393
Visit Website
The merchandise at Assembly is avant-garde in a way that makes fashion people pine and non-fashion people giggle: think clunky shoes, drapey dresses, and 14-karat gold staples. Not wardrobe staples — paper staples.
Photo: Via

10. The Rising States

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168 Ludlow St
New York, NY 10002
(646) 649-2410
Visit Website
Owner Meagan Delaney lives for "those moments when a girl is trying on a Samantha Pleet dress and Samantha walks in and the customer geeks out like I would” — a scenario that plays out a lot in the Ludlow Street designer clubhouse. The Rising States carries looks by local labels like Loeffler Randall and Bedford Street Laundry that all have a common thread: “good, clean lines and good cuts."
Photo: Driely S. for Racked

11. Warm

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181 Mott St
New York, NY 10012
(212) 925-1200
Visit Website
Owned by a husband and wife duo who describe themselves as "urban hippies," Warm's Mott Street boutique carries the types of clothes you'd want to pack for vacation — including pricey boho/chic duds from Vanessa Bruno, Upstate, and more.
Photo: Driely S. for Racked

12. No. 6

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6 Centre Market Pl
New York, NY 10013
(212) 226-5759
Visit Website
No.6 is known for its clogs, which have become ubiquitous in geek-chic/Brooklyn mom circles in recent years. But don’t overlook the clothes; the store was founded by a vintage collector and a stylist, so the little dresses are top-notch.
Photo: Driely S. for Racked

13. American Two Shot

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135 Grand St
New York, NY 10013
(212) 925-3403
Visit Website
'Eclectic' is the most common denominator when asked to describe this Soho store opened by two best friends. Cheeky vintage streetwear hangs with lines like Porter Grey and Timo Weiland, and events like 'zine release parties and art shows are regular occurrences.
Photo: William Chan for Racked

14. Maryam Nassir Zadeh

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123 Norfolk St
New York, NY 10002
(212) 673-6405
Visit Website
A favorite among fashion folk, this Lower East Side spot specializes in avant-garde pieces selected with a gallerist’s attention to detail. The level of curation here tends to attract cult-like devotion among fans, especially when it comes to the shoes.

15. In God We Trust

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70 Greenpoint Ave
Brooklyn, NY 11222
(718) 389-3545
Visit Website
In God We Trust's Greenpoint store doubles as its studio, but the brand also has outposts in Soho and Williamsburg. All of the clothing is produced in the U.S., including its line of cute, quirky, and sometimes NSFW custom jewelry.
Photo: William Chan for Racked

16. Life:Curated

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186 Grand St
Brooklyn, NY 11211
(347) 689-9143
Visit Website
Dreamed up by a pair of art school pals, Williamsburg's Life:Curated melds the best of Brooklyn shopping (Ace & Jig blouses, Joya perfumes, Rifle Paper Co. stationery) with what we can only describe as an upscale Spencer's Gifts vibe — think cheeky cards stamped with phrases like “You Could Be My Sister Wife” nestled alongside weekend-ready striped sundresses and printed button-downs.
Photo: Driely S. for Racked

17. Bird

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203 Grand St
Brooklyn, NY 11211
(718) 388-1655
Visit Website
With three outposts under her belt, Bird owner Jen Mankins (who is sometimes credited with defining Brooklyn style for the brownstone set) has created a mini indie empire. The Williamsburg shop is both Mankins’s largest and most experimental, stocking everything from Marni sandals and Proenza Schouler totes to Black Crane jumpsuits and Wwake’s delicate opal rings.
Photo: Bird

18. Swords-Smith

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98 S 4th St
Brooklyn, NY 11249
(347) 599-2969
Visit Website
Compared to most independent boutiques, Swords-Smith in South Williamsburg is about as big and spacious as a department store, but its selection is much cooler than that, since married co-owners Briana Swords and R. Smith have an eye for texture and pattern. Don't forget to stop by the store's apothecary section, which features Ursa Major skincare products and Soul Sunday perfume rollers, on the way out.
Photo: Driely S. for Racked

19. Jill Lindsey

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370 Myrtle Ave
Brooklyn, NY 11205
(347) 987-4538
Visit Website
Jill Lindsey’s Fort Greene boutique isn’t just a place where the designer sells her namesake line alongside fellow Brooklyn brands like Upstate and Apotheke. It’s also a coffee shop in the morning, a wine bar at night, and an event space that hosts everything from afternoon tarot readings to after-work print-making classes.
Photo: Khushbu Shah for Racked

20. Thistle & Clover

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221 Dekalb Ave.
New York, NY
(718) 855-5577
Visit Website
Thistle and Clover hits the Brooklyn-prep sweet spot, which isn’t so much ribbon belts and cable knits as striped Clare Vivier clutches and silky Lauren Moffatt blouses. The Fort Greene boutique also houses a pretty stellar indie jewelry collection, with designs from Blanca Monros Gomez, Bittersweets NY, Odette and more.
Photo: Driely S. for Racked

21. French Garment Cleaners Co.

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85 Lafayette Ave
Brooklyn, NY 11217
(718) 797-0011
Visit Website
Much like the Fort Greene architecture that surrounds the store, the clothing at French Garment Cleaners (née Stuart & Wright) is classic and unfussy: think APC, Rachel Comey, and Rag & Bone. Sure, the merch is expensive — but unlike Brooklyn brownstones, sometimes it goes on sale.

22. Sincerely, Tommy

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343 Tompkins ave
Brooklyn, NY
(718) 484-8484
Visit Website
Owner Kai Avent-deLeon calls herself a Bed-Stuy "retail pioneer," but we have a feeling hers won’t be the only luxury boutique on the block for long. The former Chanel employee stocks her store with pieces by up-and-coming designers like Collina Strada and Deer Dana, as well as work by Brooklyn artists. And at in the in-store café, the coffee is plentiful and Wifi is free.
Photo: Driely S. for Racked

23. O.N.A

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593A Vanderbilt Ave
Brooklyn, NY 11238
(718) 783-0630
Visit Website
Magdalena Jaworska fills her Prospect Heights boutique with on-trend, affordable merchandise from brands like BB Dakota, Dolce Vita, and Funktional.
Photo: Driely S. for Racked

24. A. Cheng

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466 Bergen St
Brooklyn, NY 11217
(718) 783-2826
Visit Website
Alice Cheng's Park Slope boutique is what she dubs “old school proper." The in-house label’s pleated trousers and silk T-shirt dresses mingle with enamel lockets and statement socks. In other words, it's everything you need for that left-of-center ladylike look.
Photo: Driely S. for Racked

1. Anthom

25 Mercer St, New York, NY 10013
Photo: Anthom
This Soho newcomer traded Chelsea for this bright, spare, and spacious space that gives the cool-girl clothes ample room to announce themselves. Expect to find a mix of local favorites (Samantha Pleet, Yune Ho, AEA Jewelry) and under-the-radar international labels (It's Me by Dyanna Lynnyk, Ksenia Schnaider, and Przhonskaya) not sold anywhere else in the US.
25 Mercer St
New York, NY 10013

2. Concrete + Water

485 Driggs Ave, Brooklyn, NY 11211
Photo: Driely S. for Racked
This light-filled boutique is the perfect McCarren Park bookend to the neighborhood's other indie, multi-brand giants (that's Bird and Swords-Smith). Like its predecessors, Concrete + Water carries men's and women's clothing and accessories from a mix of contemporary brands, but there’s a special focus on cult-y European labels (Ganni, Nanushka, Anne Thomas), as well as locally-made home goods.
485 Driggs Ave
Brooklyn, NY 11211

3. Oroboro

326 Wythe Ave, Brooklyn, NY 11249
Photo: Oroboro
Be warned: shopping at this Wythe Avenue boutique (formerly known as Beautiful Dreamers) will give you a serious case of wanderlust. Contemporary designers like Pamela Love and Lindsey Thornburg are presented in the same space as vintage finds from LA's Rose Bowl Flea Market and collectibles from owners/stylists April Hughes and Marina Burini's travels all over the world.
326 Wythe Ave
Brooklyn, NY 11249

4. In Support Of

342 W 13 St, New York, NY 10014
Photo: Driely S. for Racked
In a neighborhood full of dedicated designer stores, this Meatpacking boutique champions eco-friendly, under-the-radar designers who produce locally. And there’s a good reason behind its difficult-to-Google name: Each year, a portion of its proceeds are donated in support of a different charity.
342 W 13 St
New York, NY 10014

5. Personnel of New York

9 Greenwich Ave, New York, NY 10014
Photo: William Chan for Racked
"When the people in the neighborhood come in, the locals don't see this stuff, so they're like, 'Whoa, this is so great that nothing in here is in a department store,'" co-owner Kristi Paras once told us. That means easy, reasonably priced merchandise from both established and up-and-coming NYC- and LA-based designers like Mara Hoffman, Objects Without Meaning, and more.
9 Greenwich Ave
New York, NY 10014

6. Cloak & Dagger

334 E 9th St, New York, NY 10003
Photo: Driely S. for Racked
If you take your fashion cues from Wes Anderson movies and Francoise Hardy album covers, you’ll love this East Village shop, where retro-schoolgirl finds for under $100 share the space with slightly pricier fare from Lauren Moffatt and Sessun.
334 E 9th St
New York, NY 10003

7. Babel Fair

260 Elizabeth St, New York, NY 10012
Photo: Driely S. for Racked
Babel Fair sums up the vibe of Nolita: Eclectic, international, and on-trend yet individualistic (which works in Williamsburg, too). One point on where owner Erica Kiang doesn't see eye-to-eye with the neighborhood? Her store's affordable prices.
260 Elizabeth St
New York, NY 10012

8. Creatures of Comfort

205 Mulberry St, New York, NY 10012
Photo: Driely S. for Racked
An antidote to the tiny boutique shopping experience that all too often populates downtown streets, this LA-based store is spacious with plenty of natural light, leaving plenty of room to stock brands like Acne, Karen Walker, LD Tuttle, alongside a house line.
205 Mulberry St
New York, NY 10012

9. Assembly New York

170 Ludlow St, New York, NY 10002
Photo: Via
The merchandise at Assembly is avant-garde in a way that makes fashion people pine and non-fashion people giggle: think clunky shoes, drapey dresses, and 14-karat gold staples. Not wardrobe staples — paper staples.
170 Ludlow St
New York, NY 10002

10. The Rising States

168 Ludlow St, New York, NY 10002
Photo: Driely S. for Racked
Owner Meagan Delaney lives for "those moments when a girl is trying on a Samantha Pleet dress and Samantha walks in and the customer geeks out like I would” — a scenario that plays out a lot in the Ludlow Street designer clubhouse. The Rising States carries looks by local labels like Loeffler Randall and Bedford Street Laundry that all have a common thread: “good, clean lines and good cuts."
168 Ludlow St
New York, NY 10002

11. Warm

181 Mott St, New York, NY 10012
Photo: Driely S. for Racked
Owned by a husband and wife duo who describe themselves as "urban hippies," Warm's Mott Street boutique carries the types of clothes you'd want to pack for vacation — including pricey boho/chic duds from Vanessa Bruno, Upstate, and more.
181 Mott St
New York, NY 10012

12. No. 6

6 Centre Market Pl, New York, NY 10013
Photo: Driely S. for Racked
No.6 is known for its clogs, which have become ubiquitous in geek-chic/Brooklyn mom circles in recent years. But don’t overlook the clothes; the store was founded by a vintage collector and a stylist, so the little dresses are top-notch.
6 Centre Market Pl
New York, NY 10013

13. American Two Shot

135 Grand St, New York, NY 10013
Photo: William Chan for Racked
'Eclectic' is the most common denominator when asked to describe this Soho store opened by two best friends. Cheeky vintage streetwear hangs with lines like Porter Grey and Timo Weiland, and events like 'zine release parties and art shows are regular occurrences.
135 Grand St
New York, NY 10013

14. Maryam Nassir Zadeh

123 Norfolk St, New York, NY 10002
A favorite among fashion folk, this Lower East Side spot specializes in avant-garde pieces selected with a gallerist’s attention to detail. The level of curation here tends to attract cult-like devotion among fans, especially when it comes to the shoes.
123 Norfolk St
New York, NY 10002

15. In God We Trust

70 Greenpoint Ave, Brooklyn, NY 11222
Photo: William Chan for Racked
In God We Trust's Greenpoint store doubles as its studio, but the brand also has outposts in Soho and Williamsburg. All of the clothing is produced in the U.S., including its line of cute, quirky, and sometimes NSFW custom jewelry.
70 Greenpoint Ave
Brooklyn, NY 11222

16. Life:Curated

186 Grand St, Brooklyn, NY 11211
Photo: Driely S. for Racked
Dreamed up by a pair of art school pals, Williamsburg's Life:Curated melds the best of Brooklyn shopping (Ace & Jig blouses, Joya perfumes, Rifle Paper Co. stationery) with what we can only describe as an upscale Spencer's Gifts vibe — think cheeky cards stamped with phrases like “You Could Be My Sister Wife” nestled alongside weekend-ready striped sundresses and printed button-downs.
186 Grand St
Brooklyn, NY 11211

17. Bird

203 Grand St, Brooklyn, NY 11211
Photo: Bird
With three outposts under her belt, Bird owner Jen Mankins (who is sometimes credited with defining Brooklyn style for the brownstone set) has created a mini indie empire. The Williamsburg shop is both Mankins’s largest and most experimental, stocking everything from Marni sandals and Proenza Schouler totes to Black Crane jumpsuits and Wwake’s delicate opal rings.
203 Grand St
Brooklyn, NY 11211

18. Swords-Smith

98 S 4th St, Brooklyn, NY 11249
Photo: Driely S. for Racked
Compared to most independent boutiques, Swords-Smith in South Williamsburg is about as big and spacious as a department store, but its selection is much cooler than that, since married co-owners Briana Swords and R. Smith have an eye for texture and pattern. Don't forget to stop by the store's apothecary section, which features Ursa Major skincare products and Soul Sunday perfume rollers, on the way out.
98 S 4th St
Brooklyn, NY 11249

19. Jill Lindsey

370 Myrtle Ave, Brooklyn, NY 11205
Photo: Khushbu Shah for Racked
Jill Lindsey’s Fort Greene boutique isn’t just a place where the designer sells her namesake line alongside fellow Brooklyn brands like Upstate and Apotheke. It’s also a coffee shop in the morning, a wine bar at night, and an event space that hosts everything from afternoon tarot readings to after-work print-making classes.
370 Myrtle Ave
Brooklyn, NY 11205

20. Thistle & Clover

221 Dekalb Ave., New York, NY
Photo: Driely S. for Racked
Thistle and Clover hits the Brooklyn-prep sweet spot, which isn’t so much ribbon belts and cable knits as striped Clare Vivier clutches and silky Lauren Moffatt blouses. The Fort Greene boutique also houses a pretty stellar indie jewelry collection, with designs from Blanca Monros Gomez, Bittersweets NY, Odette and more.
221 Dekalb Ave.
New York, NY

21. French Garment Cleaners Co.

85 Lafayette Ave, Brooklyn, NY 11217
Much like the Fort Greene architecture that surrounds the store, the clothing at French Garment Cleaners (née Stuart & Wright) is classic and unfussy: think APC, Rachel Comey, and Rag & Bone. Sure, the merch is expensive — but unlike Brooklyn brownstones, sometimes it goes on sale.
85 Lafayette Ave
Brooklyn, NY 11217

22. Sincerely, Tommy

343 Tompkins ave, Brooklyn, NY
Photo: Driely S. for Racked
Owner Kai Avent-deLeon calls herself a Bed-Stuy "retail pioneer," but we have a feeling hers won’t be the only luxury boutique on the block for long. The former Chanel employee stocks her store with pieces by up-and-coming designers like Collina Strada and Deer Dana, as well as work by Brooklyn artists. And at in the in-store café, the coffee is plentiful and Wifi is free.
343 Tompkins ave
Brooklyn, NY

23. O.N.A

593A Vanderbilt Ave, Brooklyn, NY 11238