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New York City's Best Indie Boutiques

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While the city's big department stores and designer shops are pretty hard to miss for both tourists and locals alike, even lifelong residents might not know about the wealth of shopping opportunities that New York has to offer in its indie boutique scene. We've narrowed down what was previously a giant map to just the essential standalone clothing boutiques to shop at this particular moment in time.

Before we get into the latest version of this map, let's go over the criteria of what's eligible and what's not: National chains have been excluded, as have vintage stores, home and furniture shops, jewelry boutiques, and beauty retailers — we have guides for each of those (and plenty, plenty more topics and neighborhoods). We've also decided to stick to places that cater mainly to women, though menswear can be found in shops including Bird and Swords-Smith.

The stores below are listed from north to south in each borough. Got an addition (or a subtraction) to suggest? We'll be updating the map periodically, so let us know your thoughts by sounding off in the comments section or emailing ny@racked.com.

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Eater maps are curated by editors and aim to reflect a diversity of neighborhoods, cuisines, and prices. Learn more about our editorial process.
This Soho newcomer traded Chelsea for this bright, spare, and spacious space that gives the cool-girl clothes ample room to announce themselves. Expect to find a mix of local favorites (Samantha Pleet, Yune Ho, AEA Jewelry) and under-the-radar international labels (It's Me by Dyanna Lynnyk, Ksenia Schnaider, and Przhonskaya) not sold anywhere else in the US.
Photo: Anthom

Concrete + Water

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This light-filled boutique is the perfect McCarren Park bookend to the neighborhood's other indie, multi-brand giants (that's Bird and Swords-Smith). Like its predecessors, Concrete + Water carries men's and women's clothing and accessories from a mix of contemporary brands, but there’s a special focus on cult-y European labels (Ganni, Nanushka, Anne Thomas), as well as locally-made home goods.
Photo: Driely S. for Racked

Oroboro

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Be warned: shopping at this Wythe Avenue boutique (formerly known as Beautiful Dreamers) will give you a serious case of wanderlust. Contemporary designers like Pamela Love and Lindsey Thornburg are presented in the same space as vintage finds from LA's Rose Bowl Flea Market and collectibles from owners/stylists April Hughes and Marina Burini's travels all over the world.
Photo: Oroboro

In Support Of

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In a neighborhood full of dedicated designer stores, this Meatpacking boutique champions eco-friendly, under-the-radar designers who produce locally. And there’s a good reason behind its difficult-to-Google name: Each year, a portion of its proceeds are donated in support of a different charity.
Photo: Driely S. for Racked

Personnel of New York

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"When the people in the neighborhood come in, the locals don't see this stuff, so they're like, 'Whoa, this is so great that nothing in here is in a department store,'" co-owner Kristi Paras once told us. That means easy, reasonably priced merchandise from both established and up-and-coming NYC- and LA-based designers like Mara Hoffman, Objects Without Meaning, and more.
Photo: William Chan for Racked

Cloak & Dagger

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If you take your fashion cues from Wes Anderson movies and Francoise Hardy album covers, you’ll love this East Village shop, where retro-schoolgirl finds for under $100 share the space with slightly pricier fare from Lauren Moffatt and Sessun.
Photo: Driely S. for Racked

Babel Fair

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Babel Fair sums up the vibe of Nolita: Eclectic, international, and on-trend yet individualistic (which works in Williamsburg, too). One point on where owner Erica Kiang doesn't see eye-to-eye with the neighborhood? Her store's affordable prices.
Photo: Driely S. for Racked

Creatures of Comfort

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An antidote to the tiny boutique shopping experience that all too often populates downtown streets, this LA-based store is spacious with plenty of natural light, leaving plenty of room to stock brands like Acne, Karen Walker, LD Tuttle, alongside a house line.
Photo: Driely S. for Racked

Assembly New York

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The merchandise at Assembly is avant-garde in a way that makes fashion people pine and non-fashion people giggle: think clunky shoes, drapey dresses, and 14-karat gold staples. Not wardrobe staples — paper staples.
Photo: Via

The Rising States

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Owner Meagan Delaney lives for "those moments when a girl is trying on a Samantha Pleet dress and Samantha walks in and the customer geeks out like I would” — a scenario that plays out a lot in the Ludlow Street designer clubhouse. The Rising States carries looks by local labels like Loeffler Randall and Bedford Street Laundry that all have a common thread: “good, clean lines and good cuts."
Photo: Driely S. for Racked
Owned by a husband and wife duo who describe themselves as "urban hippies," Warm's Mott Street boutique carries the types of clothes you'd want to pack for vacation — including pricey boho/chic duds from Vanessa Bruno, Upstate, and more.
Photo: Driely S. for Racked
No.6 is known for its clogs, which have become ubiquitous in geek-chic/Brooklyn mom circles in recent years. But don’t overlook the clothes; the store was founded by a vintage collector and a stylist, so the little dresses are top-notch.
Photo: Driely S. for Racked

American Two Shot

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'Eclectic' is the most common denominator when asked to describe this Soho store opened by two best friends. Cheeky vintage streetwear hangs with lines like Porter Grey and Timo Weiland, and events like 'zine release parties and art shows are regular occurrences.
Photo: William Chan for Racked

Maryam Nassir Zadeh

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A favorite among fashion folk, this Lower East Side spot specializes in avant-garde pieces selected with a gallerist’s attention to detail. The level of curation here tends to attract cult-like devotion among fans, especially when it comes to the shoes.

In God We Trust

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In God We Trust's Greenpoint store doubles as its studio, but the brand also has outposts in Soho and Williamsburg. All of the clothing is produced in the U.S., including its line of cute, quirky, and sometimes NSFW custom jewelry.
Photo: William Chan for Racked

Life:Curated

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Dreamed up by a pair of art school pals, Williamsburg's Life:Curated melds the best of Brooklyn shopping (Ace & Jig blouses, Joya perfumes, Rifle Paper Co. stationery) with what we can only describe as an upscale Spencer's Gifts vibe — think cheeky cards stamped with phrases like “You Could Be My Sister Wife” nestled alongside weekend-ready striped sundresses and printed button-downs.
Photo: Driely S. for Racked
With three outposts under her belt, Bird owner Jen Mankins (who is sometimes credited with defining Brooklyn style for the brownstone set) has created a mini indie empire. The Williamsburg shop is both Mankins’s largest and most experimental, stocking everything from Marni sandals and Proenza Schouler totes to Black Crane jumpsuits and Wwake’s delicate opal rings.
Photo: Bird

Swords-Smith

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Compared to most independent boutiques, Swords-Smith in South Williamsburg is about as big and spacious as a department store, but its selection is much cooler than that, since married co-owners Briana Swords and R. Smith have an eye for texture and pattern. Don't forget to stop by the store's apothecary section, which features Ursa Major skincare products and Soul Sunday perfume rollers, on the way out.
Photo: Driely S. for Racked

Jill Lindsey

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Jill Lindsey’s Fort Greene boutique isn’t just a place where the designer sells her namesake line alongside fellow Brooklyn brands like Upstate and Apotheke. It’s also a coffee shop in the morning, a wine bar at night, and an event space that hosts everything from afternoon tarot readings to after-work print-making classes.
Photo: Khushbu Shah for Racked

Thistle & Clover

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Thistle and Clover hits the Brooklyn-prep sweet spot, which isn’t so much ribbon belts and cable knits as striped Clare Vivier clutches and silky Lauren Moffatt blouses. The Fort Greene boutique also houses a pretty stellar indie jewelry collection, with designs from Blanca Monros Gomez, Bittersweets NY, Odette and more.
Photo: Driely S. for Racked

French Garment Cleaners Co.

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Much like the Fort Greene architecture that surrounds the store, the clothing at French Garment Cleaners (née Stuart & Wright) is classic and unfussy: think APC, Rachel Comey, and Rag & Bone. Sure, the merch is expensive — but unlike Brooklyn brownstones, sometimes it goes on sale.

Sincerely, Tommy

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Owner Kai Avent-deLeon calls herself a Bed-Stuy "retail pioneer," but we have a feeling hers won’t be the only luxury boutique on the block for long. The former Chanel employee stocks her store with pieces by up-and-coming designers like Collina Strada and Deer Dana, as well as work by Brooklyn artists. And at in the in-store café, the coffee is plentiful and Wifi is free.
Photo: Driely S. for Racked
Magdalena Jaworska fills her Prospect Heights boutique with on-trend, affordable merchandise from brands like BB Dakota, Dolce Vita, and Funktional.
Photo: Driely S. for Racked

A. Cheng

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Alice Cheng's Park Slope boutique is what she dubs “old school proper." The in-house label’s pleated trousers and silk T-shirt dresses mingle with enamel lockets and statement socks. In other words, it's everything you need for that left-of-center ladylike look.
Photo: Driely S. for Racked

Anthom

This Soho newcomer traded Chelsea for this bright, spare, and spacious space that gives the cool-girl clothes ample room to announce themselves. Expect to find a mix of local favorites (Samantha Pleet, Yune Ho, AEA Jewelry) and under-the-radar international labels (It's Me by Dyanna Lynnyk, Ksenia Schnaider, and Przhonskaya) not sold anywhere else in the US.
Photo: Anthom

Concrete + Water

This light-filled boutique is the perfect McCarren Park bookend to the neighborhood's other indie, multi-brand giants (that's Bird and Swords-Smith). Like its predecessors, Concrete + Water carries men's and women's clothing and accessories from a mix of contemporary brands, but there’s a special focus on cult-y European labels (Ganni, Nanushka, Anne Thomas), as well as locally-made home goods.
Photo: Driely S. for Racked

Oroboro

Be warned: shopping at this Wythe Avenue boutique (formerly known as Beautiful Dreamers) will give you a serious case of wanderlust. Contemporary designers like Pamela Love and Lindsey Thornburg are presented in the same space as vintage finds from LA's Rose Bowl Flea Market and collectibles from owners/stylists April Hughes and Marina Burini's travels all over the world.
Photo: Oroboro

In Support Of

In a neighborhood full of dedicated designer stores, this Meatpacking boutique champions eco-friendly, under-the-radar designers who produce locally. And there’s a good reason behind its difficult-to-Google name: Each year, a portion of its proceeds are donated in support of a different charity.
Photo: Driely S. for Racked

Personnel of New York

"When the people in the neighborhood come in, the locals don't see this stuff, so they're like, 'Whoa, this is so great that nothing in here is in a department store,'" co-owner Kristi Paras once told us. That means easy, reasonably priced merchandise from both established and up-and-coming NYC- and LA-based designers like Mara Hoffman, Objects Without Meaning, and more.
Photo: William Chan for Racked

Cloak & Dagger

If you take your fashion cues from Wes Anderson movies and Francoise Hardy album covers, you’ll love this East Village shop, where retro-schoolgirl finds for under $100 share the space with slightly pricier fare from Lauren Moffatt and Sessun.
Photo: Driely S. for Racked

Babel Fair

Babel Fair sums up the vibe of Nolita: Eclectic, international, and on-trend yet individualistic (which works in Williamsburg, too). One point on where owner Erica Kiang doesn't see eye-to-eye with the neighborhood? Her store's affordable prices.
Photo: Driely S. for Racked

Creatures of Comfort

An antidote to the tiny boutique shopping experience that all too often populates downtown streets, this LA-based store is spacious with plenty of natural light, leaving plenty of room to stock brands like Acne, Karen Walker, LD Tuttle, alongside a house line.
Photo: Driely S. for Racked

Assembly New York

The merchandise at Assembly is avant-garde in a way that makes fashion people pine and non-fashion people giggle: think clunky shoes, drapey dresses, and 14-karat gold staples. Not wardrobe staples — paper staples.
Photo: Via

The Rising States

Owner Meagan Delaney lives for "those moments when a girl is trying on a Samantha Pleet dress and Samantha walks in and the customer geeks out like I would” — a scenario that plays out a lot in the Ludlow Street designer clubhouse. The Rising States carries looks by local labels like Loeffler Randall and Bedford Street Laundry that all have a common thread: “good, clean lines and good cuts."
Photo: Driely S. for Racked

Warm

Owned by a husband and wife duo who describe themselves as "urban hippies," Warm's Mott Street boutique carries the types of clothes you'd want to pack for vacation — including pricey boho/chic duds from Vanessa Bruno, Upstate, and more.
Photo: Driely S. for Racked

No. 6

No.6 is known for its clogs, which have become ubiquitous in geek-chic/Brooklyn mom circles in recent years. But don’t overlook the clothes; the store was founded by a vintage collector and a stylist, so the little dresses are top-notch.
Photo: Driely S. for Racked

American Two Shot

'Eclectic' is the most common denominator when asked to describe this Soho store opened by two best friends. Cheeky vintage streetwear hangs with lines like Porter Grey and Timo Weiland, and events like 'zine release parties and art shows are regular occurrences.
Photo: William Chan for Racked

Maryam Nassir Zadeh

A favorite among fashion folk, this Lower East Side spot specializes in avant-garde pieces selected with a gallerist’s attention to detail. The level of curation here tends to attract cult-like devotion among fans, especially when it comes to the shoes.

In God We Trust

In God We Trust's Greenpoint store doubles as its studio, but the brand also has outposts in Soho and Williamsburg. All of the clothing is produced in the U.S., including its line of cute, quirky, and sometimes NSFW custom jewelry.
Photo: William Chan for Racked

Life:Curated

Dreamed up by a pair of art school pals, Williamsburg's Life:Curated melds the best of Brooklyn shopping (Ace & Jig blouses, Joya perfumes, Rifle Paper Co. stationery) with what we can only describe as an upscale Spencer's Gifts vibe — think cheeky cards stamped with phrases like “You Could Be My Sister Wife” nestled alongside weekend-ready striped sundresses and printed button-downs.
Photo: Driely S. for Racked

Bird

With three outposts under her belt, Bird owner Jen Mankins (who is sometimes credited with defining Brooklyn style for the brownstone set) has created a mini indie empire. The Williamsburg shop is both Mankins’s largest and most experimental, stocking everything from Marni sandals and Proenza Schouler totes to Black Crane jumpsuits and Wwake’s delicate opal rings.
Photo: Bird

Swords-Smith

Compared to most independent boutiques, Swords-Smith in South Williamsburg is about as big and spacious as a department store, but its selection is much cooler than that, since married co-owners Briana Swords and R. Smith have an eye for texture and pattern. Don't forget to stop by the store's apothecary section, which features Ursa Major skincare products and Soul Sunday perfume rollers, on the way out.
Photo: Driely S. for Racked

Jill Lindsey

Jill Lindsey’s Fort Greene boutique isn’t just a place where the designer sells her namesake line alongside fellow Brooklyn brands like Upstate and Apotheke. It’s also a coffee shop in the morning, a wine bar at night, and an event space that hosts everything from afternoon tarot readings to after-work print-making classes.
Photo: Khushbu Shah for Racked

Thistle & Clover

Thistle and Clover hits the Brooklyn-prep sweet spot, which isn’t so much ribbon belts and cable knits as striped Clare Vivier clutches and silky Lauren Moffatt blouses. The Fort Greene boutique also houses a pretty stellar indie jewelry collection, with designs from Blanca Monros Gomez, Bittersweets NY, Odette and more.
Photo: Driely S. for Racked

French Garment Cleaners Co.

Much like the Fort Greene architecture that surrounds the store, the clothing at French Garment Cleaners (née Stuart & Wright) is classic and unfussy: think APC, Rachel Comey, and Rag & Bone. Sure, the merch is expensive — but unlike Brooklyn brownstones, sometimes it goes on sale.

Sincerely, Tommy

Owner Kai Avent-deLeon calls herself a Bed-Stuy "retail pioneer," but we have a feeling hers won’t be the only luxury boutique on the block for long. The former Chanel employee stocks her store with pieces by up-and-coming designers like Collina Strada and Deer Dana, as well as work by Brooklyn artists. And at in the in-store café, the coffee is plentiful and Wifi is free.