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In what could turn out be the biggest drop of the summer, cool-kid streetwear label Kith is teaming up with Nike for a pop-up shop at 644 Broadway that's scheduled to open next month. Kith owner Ronnie Fieg tweeted the news:
Fieg is a major player in New York City's sneaker scene. His store is known for its selection of rare and limited-edition sneakers and apparel from streetwear labels with cult-like followings. He's been ramping things up over the past calendar year with the additions of a Brooklyn outpost (complete with a cereal bar!) and a women's store across the street from the Bleecker store. This pop-up is just latest in what appears to be Fieg's quest for world domination.
Hypebeast is speculating that perhaps the duo will use the pop-up (which is replacing menswear store Atrium) to debut an installation or a new shoe collaboration. We’ll be sure to update this post as we learn more, so check back later.