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You'll be able to buy Thakoon's latest collection right after its debut, too. It’s hopping on the see-now-buy-now train, following the lead of Rebecca Minkoff, Michael Kors, Proenza Schouler, DVF, and more that showed instantly-stoppable runway collections during Fashion Week in February. Thakoon is only further proof that the trend is continuing to pick up steam.
The company's strategy is to sell its clothing exclusively at the flagship and e-commerce site with accessories and limited-edition products peppered in, according to the fashion paper.
Get ready: Thakoon’s “new now” is coming.