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If you've tried all the at-home remedies but still just can't seem to get those white sneakers clean, it might be time to enlist the pros. Jason Markk, the creator of the world's first drop-off shoe care service, is popping up at the Footaction in Union Square on June 18th for nine days of white-glove treatment for sneakerheads, the New York Times discovered. Cleaning services will start at $10.
This is a big deal because Markk's flagship is on the West Coast, where he and his team of Sneaker Care Technicians have cleaned the more than 15,000 pairs of sneakers, including DeAndre Jordan's of the Los Angeles Clippers, the paper reported. Kith, Reed Space, Opening Ceremony, and J.Crew all stock his cleaning solutions, but it's always a treat when Markk pops up in the city to offer his services.
The pop-up will run through June 26th.