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The Best Fashion Events to Check Out at Northside Festival 2016

Rebecca Minkoff in conference in October.
Photo: Daniel Zuchnik/Getty Images

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Brooklyn's Northside Festival is known for the hundreds of up-and-coming bands and established artists who flock to venues throughout Williamsburg each June for a six-day celebration of art and music. But this year, festival organizers stepped up their game with Northside Innovation, a conference on June 9th and 10th that features major fashion players discussing the future of retail and the consumer experience.

Buying a badge gets you access all 100-plus panels and events, but we’ve waded through the busy schedule to find the three exciting events that you won’t want to miss over the next two days. Bonus: the last one is free!

Tech’s Influence on Fashion with Rebecca & Uri Minkoff

From wearable tech to the rapid pace of social media, fashion is working to stay one step ahead in this changing world. Rebecca Minkoff and her CEO brother Uri kick off the festival with this talk on how their global lifestyle brand is embracing innovative technologies like VR and drones to reinvent the retail customer experience. They'll be in conversation with Fortune editor Lauren Covello.

Begins at 10am on Thursday, June 9th; Fortune Venture Stage at the Wythe Hotel, 80 Wythe Ave

What Startups Need Next: Birchbox and Zady Founders Talk Product, Customers and Marketing

Hayley Barna was just 27 when she and Katia Beauchamp created the game-changing beauty subscription service Birchbox in 2010. And Zady, the e-commerce site whose sustainable ethos is summed up in their motto #knowyoursource, grew into a buzzed-about fashion darling with the help of co-founder Soraya Darabi. Barna is now a partner at a venture capital firm while Darabi invests in and advises socially-conscious companies, so clearly these veteran entrepreneurs have a thing or two to share with start-ups about how to identify customers and market to them more effectively.

Begins at 10am on Friday, June 10th; Fortune Venture Stage at the Wythe Hotel, 80 Wythe Ave

Innovative Entertaining: Brooklyn Backyard BBQ Presented by Douglas Elliman

Get inspired for summer party season at this afternoon lunch showcasing the hottest trends for outdoor entertaining from Cool Hunting. The minds behind the award-winning site for everything new in design, travel, art, and culture have teamed up with Douglas Elliman to throw a backyard bash at the lush landscaping firm Jungle Design, complete with cocktails from Rye and barbecue from Mable’s Smokehouse. Planning a party should always be this much fun. (Reminder: This one's free with RSVP!)

Begins at 12:30pm on Thursday, June 9th at JungleDesign, 61 Kent Ave