Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
The bliss of wearing the same-ish thing everyday isn't lost on Alice Wang — in fact, it's right there in the name of her brand. She's the NYC-based designer behind Uniforme, which started last year as a collection of high-quality women's button-downs that you don't have to think twice about throwing on because they go with basically everything. And timed to her line's expansion into linen tees and tank tops comes Wang's first pop-up shop, opening tomorrow in Williamsburg and running through the month of June [Update: The pop-up's been extended through July! See below for details.]
The cool, concrete-covered space (it's even got a deck!) will feature Uniforme's full collection in all sizes, so you can walk out with something if you fall in love. Be warned that prices run on the expensive side — those tees and tank tops start at $115 — but the pieces are guaranteed to last for years, even when you're wearing them multiple times a week.
And throughout the pop-up's duration, Wang will host other emerging brands for trunk shows and events — following Uniforme's own public grand opening celebration on Wednesday, June 8th at 6pm, of course. First up? Standard Deviation, a USA-made menswear line with premium denim that starts at $98, beginning next Friday, June 10th.
The Uniforme pop-up shop is open at 439 Metropolitan Ave on weekdays from 3pm through 8pm and weekends from 12pm through 8pm, as well as by appointment through July 31st. Stay up-to-date on future events by following Uniforme's Facebook page.