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There’s a Huge Korean Beauty Convention Happening This Weekend

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Photo: Soko Glam

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Calling all Korean beauty fans and buffs: A massive Korean conference, known as KCon, is coming to the Prudential Center this weekend with food, music, dramas, celebrities, and SO MUCH BEAUTY — and the best part is, it’s free.

Soko Glam founder and skincare guru Charlotte Cho will be on-hand doing workshops (her booth will be at M9 and M10) that focus on acne and perfecting the 10-step skincare routine. She’ll also be giving away free full-sized products, doing skin consultations, and introducing new products before they’re available on her website.

Some of those products will be VDL’s triple lipstick (for gradient lips in a single swipe), Neogen Blemish Sebum Controlling masks that Cho discovered on her last trip to Seoul, and Missha M Magic’s revamped cushion compact.

This is the second year that Cho’s participated in the convention, and she said that each year it keeps getting bigger and bigger. “It’s not just about beauty — it’s about the culture behind all of it.”

The convention will be held on Friday and Saturday. You can grab your ticket here — there are a ton of different options, so make sure to read all the fine print carefully.

Correction: June 24, 2016

A previous version of this story said the event was free to attend. The convention portion of the event is free but you’ll need a ticket to attend the performances.