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Riddle us this: What's better than ice cream? When really good lip balm comes for free along with said ice cream.
WWD reports that New York City can get a special taste (literally) of Glossier's three new Balm DotCom flavors — cherry, mint, and rose — that launch online Monday, May 9th by stopping into Morgenstern's Finest Ice Cream. All month long, the Lower East Side shop will be serving the special-edition ice cream flavors, and the first 20 people to try any one of them will get a free tube of balm.
Glossier founder Emily Weiss was inspired to introduce new flavors after the runaway success of the brand's coconut-flavored balm. "The response and feedback was overwhelming," she told the fashion paper of its launch. "People have been hoarding this; they say it smells like vacation in a tube."
Morgenstern's is a fashion favorite ice cream brand, popping up at events like Veda's fall 2015 presentation and serving Kanye-themed desserts in honor of the rapper's birthday last year. It's located on the same block as Freemans Sporting Club, Maison Kitsuné, and Green Fingers, the florist responsible for recent plant installations at Muji and & Other Stories.