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How to Shop Olivier Rousteing's Nike Collab in NYC on Thursday

Olivier Rousteing NikeLab collaboration
Photo: NikeLab

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Earlier this month, Balmain creative director Olivier Rousteing announced on Instagram, naturally, that he had a collaboration with NikeLab in the works. As one would expect, it's very glamorous and club-appropriate. Nike is touting the collection as "football nouveau," and it drops this Thursday in Soho (where Hailey Baldwin likes to shop).

Rousteing designed men's and women's track pants, tops, and jackets in shades of black and gray that are accented with gold zippers, trims, and Nike swishes. He says they're inspired by the Euro 2016 tournament (for the record, Rousteing swears you can actually play football in all of this) but it really looks like gym attire of the Kardashian/Jenner persuasion. There are also four shoe styles, including one that extends up the ankle for a "sock-like fit."

We called up the 21 Mercer Street store (you can't just go to Niketown) to see what the deal is for buying it this week, and NikeLab sales associates maintain that there isn't any special process to shop the collection; in other words, you won't need wristbands and they aren't expecting crazy lines, so just show up like you would to any store. If you can't make it to Soho on Thursday, the collection can also be accessed through the NikeLab app.

See the full collection here before it goes on sale.


21 Mercer St, New York, NY 10013, USA