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If your coolest friend went on vacation to Tokyo or Stockholm, what would they bring back? That's the idea behind lifestyle brand Away's first brick-and-mortar shopping experience in Noho.
Step inside 325 Lafayette Street to be greeted by the scent of Diptyque's Tuberose and hanging discs that give off the impression of airplane windows. On either side, you'll find objects from design-focused brands in Japan and Sweden that will make packing for your trip or being away from home much, much easier — think sheet masks, cleansing oils, and travel-sized matcha teas.
But the real star of the show is Away's carry-on luggage. The company started by two former Warby Parker execs introduced its first product earlier this year, a carry-on with an unbreakable yet flexible shell that comes in three different colors and features discreet battery that will charge your iPhone. The suitcase retails for $225, leaving plenty of leftover funds to purchase any of the in-store merchandise available, including Tictail's selection of goodies curated specifically for the pop-up.
Once the merchandise sells out, it'ill be replaced with something different but equally as cool. Basically, you'll want to stop into this store before every trip you take this summer.