clock menu more-arrow no yes mobile

Filed under:

Justin Bieber's Tour Merch Is Coming to VFiles

Bieber performing in Denver on April 4th
Bieber performing in Denver on April 4th
Seth McConnell/Getty Images

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Gone are the days where that T-shirt you picked up at [insert favorite artist/band here]'s summer tour as proof of appearance only serves as back-up gym gear, or PJs when your apartment is too damn hot to wear anywhere else. Apparently following Kanye's lead, the recently dreadlock-less Justin Bieber will be selling merchandise for his Purpose tour outside of the actual concert.

He tweeted the news to fans yesterday:

Rather than renting out an empty storefront, the singer's enlisted the help of VFiles to host the pop-up within their shop — a fitting choice, since its vibes are similar to what you'd find here on any given day — at 12 Mercer Street this Wednesday and Thursday from 12pm to 7pm

And considering that these are the same days as the Biebs' sold-out shows at the Barclays Center in Brooklyn, it's not wildly inappropriate to speculate that he will make an appearance an appearance or two here. But will he make a million bucks in two days? TBD.


12 Mercer Street, New York, NY 10013 (212) 804-6400 Visit Website