clock menu more-arrow no yes mobile

Filed under:

Drybar: The Ultimate Luxe Apartment Amenity?

Photo: Drybar

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

People who call fancy skyscraper 111 Murray Street home will soon have the ultimate luxury in beauty: an at-home Drybar. The blow-dry bar is partnering with the Tribeca condo's developers on a two-chair salon that'll offer signature services, the property's development company announced in a press release.

Residents can summon a stylist by calling the building's concierge or booking through the Drybar app. Prices are the same as your regular street-level Drybar, as is the decor: The salon will be outfitted with custom Italian chairs, tufted fabric walls, marble bars, iPhone charging stations, and flat screens playing TV shows and movies that appeal to the chain's demographic.

"We are thrilled to extend our exclusive blowouts to the residents of 111 Murray Street in order to make them look and feel their best before they even step out the lobby door," founder Alli Webb said in the release. "It's such a beautiful building, I'd love to live there myself!"

Prices for a one-bedroom start at $2.5 million, and the penthouse prices are higher than $17 million. The building also includes a host of amenities now practically standard in new construction for the ultra-rich: a fitness studio, 75-foot lap pool, children's pool, a spa with private treatment rooms, an arcade, a children's playroom, a media room, and a "carefully crafted hammam," whose humidity will destroy your fresh blowout.

111 Murray

111 Murray Street, New York, NY 10007, USA