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Get Your Denim Festival-Ready with 3x1 DIY Patches


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Downtown denim label 3x1 is getting in on the customization game — see: Anya HindmarchProenza SchoulerAlexander Wang — with a limited-edition collection of patches that's now available at the Mercer Street store.

"We been getting more and more excited about embellishments and all things 'DIY' as of recent, 3x1 founder Scott Morrison said in a press release announcing the spring 2016 collection. "We've been trying to find a way to make it more immediate for girls interested in customizing their jeans, so this patch project seemed like the perfect solution."

Specifically, the project features four limited-edition sets in the following themes: Stairway to Heaven, Happy Days, RIP Feelings, and Vacation Forever. Every theme comes with three different patches (like french fries, an actual can of 'Whoop Ass,' and palm trees) that can be applied at home with an iron or in-store at 3x1's atelier on your favorite pair of trusty denim. Each set will retail for $30.

Now that you've got your Instagrammable denim at the ready, get the rest of your festival fashion together with this handy guide.


15 Mercer Street, New York, NY 10013 (212) 391-6969 Visit Website