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The Icebreaker Sample Sale Reduced Prices on Its Activewear, Athleisure (Update)

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Update: As of Thursday morning, everything is an additional 25% off. Original sale prices are reflected below and in the gallery captions above.

Fitness apparel brand Icebreaker has brought its men's, women's and children's Merino wool activewear to 260 Fifth Avenue for its first sample sale at the venue, which kicked off at 9am this morning. We arrived just after doors opened to find a fully-stocked sales floor with tons of brightly-colored merchandise that's up to 70% off retail prices.

After you check your coat and bag, you'll find that women's clothing is on the right side of the store. There are racks and racks of running shorts ($30), running tights ($40), lightweight ($40) and mid-weight ($50) base layer items, lightweight ($50) and mid-weight ($70) hoodies, sweaters ($70), vests ($60), full-zip fleeces ($80), outerwear ($100), and insulated jackets ($100).

If you like to blur the lines between your workout and everyday wear, the athleisure section of the sale will meet your neesd with skirts ($30), dresses, shorts (both $50), and pants ($60).

On the men's side of the sale, expect to find similar items at the same price points. We spied adult accessories like undies, socks, sleepwear, and underwear shirts in bins throughout the sale, too.

Though the pieces we found weren't anything spectacular, this sale is a great opportunity to stock up on running gear that'll last you for years. Click through the gallery above for a few photos from the sale, and check out the Dealfeed below for more details on when you can stop by.