Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Happy Diptyque Day! Racked reporter Shannon Kennard is on the ground outside of C21 Edition to check out the madness before the doors open at 8am (and after, too). Get a peek at what we saw at the preview here.
7:36am: I'm here!
7:38am: The line is wrapped around the building to Cortlandt Street right now.
7:41am: If I had to guess, I'd say there's more than a hundred people here right now.
7:42am: So far, it's pretty chill right now, but the line is still growing. This is nuts!
7:57am: No movement just yet...
8:04am: Phew, the line is moving. People seem calm, but excited. I moved up about halfway from where I started, but I'm still not close enough to the front to see any security.
8:07am: It's windy and slightly cold — I really wish I had some tea right now! But at least we're moving again.
8:09am: The line is still wrapping from the entrance on Dey Street onto Cortlandt Street — there's maybe 70 or so people who have gotten behind me since I arrived.
8:14am: We're moving again — I just passed the regular entrance to Century 21.
8:17am: Not as much movement now, since so many people are already inside. The very first shoppers are starting to trickle out with small bags.
8:19am: People in the line look really cold!!
8:20am: The line is still growing and moving at about the same rate — so, net-zero effect on how long it actually is.
8:22am: An employee just came out to announce that if you're paying by credit, you need a state ID or driver's license. Wondering if they're having problems inside?
8:23am: Uh oh — someone near me just said she's got a list of what she needs to buy, but no ID. Last year, they accepted her student ID.
8:27am: We just moved...three more feet. It's progress, but it's slow.
8:29am: Passersby keep stopping and asking what's going on every few minutes...
8:32am: If I had to guess, I'd say I'm about 20—30 minutes from getting inside. I'm getting closer to Dey Street, at least.
8:36am: At least the view is pretty cool, but I wish there was more sun here. I'm standing in the frigid shadow of 3 World Trade Center:
8:38am: We just moved again a tiny bit. I haven't seen any shoppers come this way recently.
8:40am: It feels like it's getting colder...I can't feel my toes, and I can see people moving around for warmth!
8:43am: I *think* I'm in the top 25% of the line now. Small victories!
8:53am: I've got no updates for you. We're not moving at all now. It's pretty stagnant and really, really cold.
8:57am: People must really be taking their sweet time inside...
9:00am: Okay, we moved a little bit! Thrilling, I know.
9:01am: It has really slowed. My estimate was so, so wrong.
9:07am: The girl behind me just left!
9:09am: I'm six people away from rounding the corner onto Dey Street, where the distance to the front door is pretty short.
9:11am: Someone in line just said she thinks all that's left are holiday candles! But we're not sure if that's true just yet.
9:17am: I'm still not any closer to rounding that corner!! But the excitement is growing.
9:20am: Just found out that people are exiting on the opposite side, so it's hard to get a sense of when I'll get inside if I don't see people exiting.
9:22am: We're overhearing that "there's nothing left," but I'm not quite sure what that means...
9:23am: The guy behind me is here for his girlfriend — how sweet!!
9:24am: There's way more chatter as we get closer to the door. Also, the breeze is stronger.
9:25am: Apparently, someone waited in line thinking this was the regular line for Century 21 and they needed to make a return *face palm*
9:27am: I just overheard that the first person arrived for the line at 6:30am. [Ed. note: A commenter below arrived at 5:40am, and 22 people were already waiting!]
9:32am: Three more people just went in.
9:33am: I'm the 11th person from the door now.
9:34am: Sixth in line!
9:37am: Two more just went in. Everyone is so anxious!
9:42am: I'm in! Later on, I'll be updating everyone on what's been wiped out this morning. In the meantime, check out what Racked found at yesterday's preview.