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Peek Inside Everything But Water's All-White Concept Shop

Images Courtesy of Everything But Water

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Everything But Water, the mall-favorited swim and resort store, is popping up at 373 Bleecker Street right now with its first-ever concept shop that features only all-white swimwear. Accessories, like bags and hats, seem to have some slight variation.

The 725-foot store will have a completely white backdrop accented with organic tan light fixtures and brass hardware. The pop-up shop will feature swimsuits, cover-ups, sundresses, sandals, and hats from more than 20 designers — including Marysia, Mara Hoffman, PilyQ, Karla Colletto, Solid & Striped, and Flagpole — that make up Everything But Water's "White: The Capsule Collection." Swimsuit prices range from $88 to $350.


Customers will also have their pick of beauty products from brands including Herbivore, Hampton Sun, and Coqui Coqui, plus accessories from the likes of Miansai, Kate Davis, Melissa Joy Manning, and Le Specs.

New York City is the first city to get a pop-up dedicated to the collection; outposts in Miami and Los Angeles are coming in April, and select pieces from the capsule will be available in regular stores. The Bleecker Street location will be open for at least the spring and summer season — a closing date has yet to be set.

Everything But Water Concept Shop

373 Bleecker St, New York, NY 10014, USA