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The Derek Zoolander Center for People Who Don’t Age Good Opens Today

Juan Naharro Gimenez/Getty Images

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Hop on the Zoolander 2 hype juggernaut ahead of the movie's Friday premiere and check out The Derek Zoolander Center for People Who Don't Age Good (henceforth known as the simple DZCFPWDAG), opening to the public at the corner of 14th Street and Eighth Avenue at 4pm today. It's a partnership with Kiehl's, which has created a limited-edition line of anti-aging products in honor of the film:

The unisex "The Ridiculously Youthful Collection" (left) goes for $26, while the men's "Blue Kiehl" kit is $25.

Of course, this isn't going to be all you find at the Chelsea pop-up. We're just going to let the press release do the talking on this one:

DZCFPWDAG's proven 6.5 step program was born out [of] Derek's aversion to other, traditional 12-step processes, and his desire for a leaner, more efficient approach to an issue affecting the population at large. Kiehl's, Derek's expert counterpart in this ambitious endeavor, has injected their 165 years of skincare prowess into the program, ensuring maximum youthification in every single step and a half.

The experience is complimentary and open to the public, and clients at The Derek Zoolander Center for People Who Don't Age Good can expect to be guided along their youthification journey by ridiculously good-looking and supple-skinned male models.  Each step of the program has its own dedicated activation within the center and targets a specific ailment of aging — whether that's Phalangeal Preservation, Scents or Sensibility test or Decontamination, among others.

The pop-up runs through Saturday and its hours are a little funny (see below), so be sure that it's open before heading over.

The DZCFPWDAG is open Tue—Thu 4pm—8pm, Fri 3pm—9pm, and Sat 12pm—6pm.

The Derek Zoolander Center for People Who Don’t Age Good

77 8th Ave, New York, NY 10014, USA