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Saks Off Fifth's first Manhattan location at 125 East 57th Street will make its debut on March 3rd, and it'll be the first to feature a Gilt shop-in shop. The department store's parent company Hudson Bay Co. acquired the flash sale site at the beginning of this year, and it's expected that this will be just one of many installations within the off-price stores's locations around the country.
Gilt's pop-in won't be like a typical sale section, WWD is reporting. Instead, the 1,000-square-foot space will bring to life many of the site's features, like shopping new releases right at 12pm. You can also hit up the Gilt by Appointment station to work with stylists and return Gilt.com purchases to the brick-and-mortar location — but you can't pick up your online orders (not yet, anyway).
"The opening of our first location in Manhattan is truly a milestone and we look forward to offering shoppers top fashion brands at the great value Saks Off Fifth is known for," Jonathan Greller, President of Off-Price, Hudson's Bay Company, said in a press release. "In combination with the Gilt in-store shop, we believe Saks Off Fifth on 57th Street will be the destination for fashion conscious millennials seeking the ‘thrill of the hunt' shopping experience."
The partnership is being billed as a "power couple" in the company's new ad campaign. You'll be able to find Gilt right off the escalators when you enter the below-ground store, signifying Saks' emphasis on this activation. Other Saks Off Fifth locations set for the NYC area include the Financial District, Sunset Park, and the American Dream Mall, which will all open while the mainline flagship undergoes serious renovations.