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The level of luxury in Soho will be a little bit higher than normal for most of February, thanks to Belstaff popping up at 63 Greene Street. The British heritage brand will occupy the 1,900-square foot space between tomorrow and February 20th to showcase vintage one-of-a-kind jackets alongside the full menswear collection and selection from the latest women's ready-to-wear and accessories collections.
The David Beckham-fronted label is relying on its roots for decor, mixing never-before-seen images from its archives with a design concept created exclusively for the pop-up shop. In other words, it won't look anything like the Madison Avenue store that opened in 2012.
Once the address of fancy home tech purveyors Bang and Olufsen, 63 Greene Street most recently played host to Vianel during the holiday season. Fancy neighbors on ths stretch of block include The Apartment by The Line, Saint Laurent, Golden Goose, and an unexpectedly upscale Patagonia.