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Joya Is Brooklyn's Newest Fragrance Destination

Joya's new flagship
Joya's new flagship

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Frederick Bouchardy is hoping his new bespoke fragrance studio will become a part of your Brooklyn agenda. Located at 19 Vanderbilt Avenue, Joya — the Spanish word for Jewel — will offer tours, workshops, salons, master classes with visiting perfumers, and art installations inside the 1,000-square foot former according to WWD.

"I'm totally OK with making this a complete destination where people think, ‘I'm going to Brooklyn and I'm going to eat this brunch and then I'm going to go make this artisan candle or take a warehouse tour and then go buy some antiques," Bouchardy told the paper.

Joya began as a candle company in 2006, and eventually amassed Opening Ceremony, Malin + Goetz, Barneys New York, and Marriott Hotels as clients. Expect to shop a mix of items, like a candle taper made in Africa by a women's collective for $4, an Oliver Ruuger "In Girum" art print for $250, an artist series Snarkitecture candle for $120, and Joya's signature hand-poured candle in a slip cast porcelain vessel with a gold rim for $78.


19 Vanderbilt Ave, Brooklyn, NY 11205, USA