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When Neiman Marcus opens the doors to its 42nd location on Friday, customers at Long Island's Roosevelt Field mall will walk into a transformed space inspired by a cubist gallery, where gold-leafed glass and mirrors play off of the brassy tones that warm the department store. But that's just the beginning.
Neiman Marcus Roosevelt Field's impressive exterior — which, for the record, is made up of 2,100 tiles mimicking butterfly wings — pales in comparison to its light-filled interior that boasts its #onlyatNM exclusives across apparel, accessories, and cosmetics and fragrance, plus 32 hard shops from the likes of Tom Ford and Céline. The work of local artists is also incorporated into the store's decor.
Here's the floor-by-floor breakdown: The first floor consists of cosmetics and fragrances, private spa rooms (where complimentary facials take place with brand specialists), designer handbags, a shoe salon where shoppers will have the option to customize Manolo Blahniks, designer jewelry and a precious jewels salon featuring estate jewelry, and the men's store, where one of the store's most expensive items hangs, a $120,000 blue crocodile Stefano Ricci jacket. The second floor is home to its couture, designer sportswear, evening dresses, intimates, and Cusp departments, playing up the sculptural design elements.
In a nod to Bergdorf Goodman's success with modernity and its millennial clientele (remember, Neiman's is Bergdorf's parent company), Neiman Marcus will provide charging kiosks called ChargeItSpot, where shoppers can lock their phones up to charge as they shop.
And just steps outside of two different fitting rooms on the second floor, customers can use the "memory mirror" to capture a 360-degree view of the looks they're trying on and compare outfits side-by-side, with the option to share the images via email or social media. Sales associates will be equipped with iPhones loaded with various lookbooks and provide access to the retailer's website, should a shopper covet an item that's not stocked.
There will be sales associates on-hand who are fluent in Cantonese, French, Hindi, Italian, Korean, Mandarin, Portuguese, Punjabi, Russian, and Spanish — so prospective shoppers won't have to worry about language barriers here.
And if the thought of all of these options exhausts you, know that you can refuel at the the cafe on the second level, starting with chicken consommé (a tradition that started in the 1950s when Stanley Marcus worried that drinking coffee before eating would ruin guests taste buds), popovers, and strawberry butter before diving into the main menu — but you should make a reservation first.
Update: A previous version of this story incorrectly stated that the Céline shop-in-shop is Long Island's first; the brand's first store here opened within Hirshleifers at Americana Manhasset.