Vineyard Vines Will Open a Flagship Store in Grand Central Station

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Prepsters, rejoice! Vineyard Vines is bringing its smiling pink whale to Grand Central Terminal this spring. Coming next to Banana Republic on the 42nd Street side of the station, filling the space left by Kenneth Cole, the brand's flagship store will offer apparel and accessories for men, women, and children. The 6,000 square-foot space will feature motifs that are meant to "transport shoppers to 'the good life'" — a sentiment that's not lost on the brand's co-founders.

"This store opening is extremely special to us, because, in a way, it's as if we have come full circle," Shep and Ian Murray said in a press release. "Prior to starting Vineyard Vines, we commuted everyday through Grand Central Terminal to our desk jobs — and now, to be able to bring a slice of ‘the good life' back to the people that traverse these iconic hallways daily is somewhat of a dream come true."

The brand's first store in Manhattan opened on the Upper East Side in 2014, much to the delight of a very specific subset of New York City's fashion bloggers.