Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
High-end menswear has a new destination in Soho. Today marks the grand opening of Carson Street in its spacious new home at 20 Greene Street, not far from where co-founders Brian Trunzo, Patrick Doss, and Matt Breen first set up shop on Crosby Street in 2013 (back when it was known as Carson Street Clothiers). And if the relocation says anything about the boutique, it's that it's certainly grown up from being what Trunzo described to us during last week's visit as a "clubhouse."
And speaking of up, that's probably where your eye will be drawn to first once you walk in — the ceiling heights in the 3,300-square foot store are astounding, and much of it in the back portion of the store is a skylight. You'll then spot the oh-so-Soho columns running between the ceiling and the refinished wood floors, which have cleverly been transformed by store designers Emporium Design into display racks with three-pronged metal fixtures that can be moved up or down.
Apparel is typically grouped by label here — Greg Lauren, Lemaire, Visvim, Margaret Howell, Ovadia and Sons, and the house label among them — with a separate area for shoes near the all-wooden, custom-made cashwrap (seen above) in the center of the space.
You'll find seating sprinkled throughout (this is a men's store, after all), likely near copies of Monocle. There's a dedicated area right by the entrance that'll be reserved for pop-ups, plus a lounge area with a fireplace past the dressing rooms for meetings and straight-up hangout sessions.
Check out Carson Street for yourself when you get a chance; it's open Monday through Saturday from 11am to 7pm and Sunday from 12pm to 6pm.