clock menu more-arrow no yes mobile

Filed under:

Weddington Way Has Created a Bridesmaid Headquarters in Soho

Courtesy of Weddington Way

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Weddington Way, the website that aims to take the guesswork out of choosing a bridesmaid dress using virtual showrooms, is popping up IRL at 109 Mercer Street (Ivanka Trump's old store) until Sunday, February 7th, to give brides and their best friends the chance to shop the expansive dress offerings in person, with the bonus of an stylist on site.

Founder Ilana Stern walked us through the pop-up this morning right before the doors opened to the public, explaining that nothing replaces shopping in person and the company strives to make choosing the right dress as seamless as possible.

inside weddington way

The pop-up shop features over 350 bridesmaid dresses, a few bridal gowns, as well as small gifts and accessories from Lela Rose, Donna Morgan, Alfred Angelo, Jim Hjelm, Dessy, and its in-house Weddington Way collection that is designed to fill specific trends voids the brand sees each season. Parties will have the opportunity to design their own bridesmaid dresses, too, that will arrive in six to 10 weeks.

Bridal parties can also participate in any of the pop-up's events, like a cupcake tasting with Sprinkles, or pop-ins from Stone Fox, Kiki de Montparnasse, and Claire Pettibone (the only place in NYC you can find the LA-based the designer) — check out the website for more details.

And because everything is better with cupcakes and champagne, the pop-up will have both on hand for guests around the clock.