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Primark Lands a Huge Spot at the American Dream Mall

The Primark store in Boston
The Primark store in Boston
Boston Globe/Getty Images

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The fact that the American Dream Mall will have literally everything is becoming more and more clear. Chain Store Age reports that the New Jersey shopping center's latest tenant is Primark, a leading European fast fashion chain that's just starting to make inroads in the United States. Its footprint will be sizable at 100,000 square feet.

"The opening of our store at American Dream is a notable step forward in our focused momentum in the Northeast," Primark CEO Paul Marchant told the site, "and we look forward to continuing to provide our amazing fashion at amazing prices to new Primark customers." And to translate, "amazing prices" means that pretty much everything is under $20, and most items have single-digit price tags.

That's certainly in contrast to high-end names like Hermes and Saks Fifth Avenue that are already confirmed, but you'll likely find Primark grouped with the more typical mall brands that have signed on. And while 100,000 square feet is definitely huge for a single store, it's to scale with the other features that the mall developers have planned, from an aquarium to an indoor ski slope.

American Dream

300 Paterson Plank Rd, East Rutherford, NJ 07073 (201) 939-7049 Visit Website