Kanye Will Bring Yeezy Season 3, New Album to Fans at Madison Square Garden (Update)

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Update: The Ticketmaster page was replaced by an error message that reads "Sorry, but this event no longer exists in our database" early Wednesday morning. A Ticketmaster representative told Racked that they had no record of an event with West on February 11th, and a representative for Madison Square Garden told Racked that they had limited information and to "check Kanye's social media."

Update to the update: WWD reports that "tickets go on sale starting Saturday" but did not specify a time.

Update to the update's update: Adidas tweeted that it will give away a "small number of tickets" at its 610 Broadway, 136 Wooster St, or 454 Fulton Street locations while supplies last tomorrow, February 11th, at 10am.

Our original article (with the old album name) appears below.

Kanye West, like the future of New York Fashion Week, is bringing his products straight to the consumer — all of his products. He's forgoing the traditional show route to bring not only Yeezy Season 3 but also Swish, his highly-anticipated seventh album, straight to fans with a live event of some sort at Madison Square Garden on Thursday, February 11th.

Tickets will go on sale tomorrow on Ticketmaster; the pre-sale starts at 10am for American Express cardholders, and the general public will have the opportunity to buy on Friday, January 29th starting at 10am.

Not much is known at the moment about what will actually go down at the Garden. We do know that Vanessa Bancroft, who helped to produce both the Yeezy Season 1 and 2 shows, is also involved in the mysterious event. We also know that Swish is the best album of all time:

So happy to be finished with the best album of all time pic.twitter.com/JBWa8OWvqw

— KANYE WEST (@kanyewest) January 25, 2016

If you aren't lucky enough to be in New York City for this event, the show is supposed to be streamed in theaters around the world, similar to the way West premiered Yeezy Seasons 1 and 2 for the kids.