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In a move that's shocking exactly no one, Warby Parker's descent into Brooklyn is in the works. The Wall Street Journal reports that the online-based eyewear brand has signed a ten-year lease for a bit more than 2,000 square feet at 55 Bergen Street in Cobble Hill, right next to the Aesop shop within the Invisible Dog Art Center.
"Everyone already thought we were based in Brooklyn, so we thought it was time to open a store there," co-founder Neil Blumenthal told the paper, adding that "we wanted to be a member of that creative community" in Cobble Hill.
An opening date hasn't been set just yet for this new store, but New York City dwellers have plenty of options for trying out the brand's $95 frames IRL, sans delivery — Warby Parker has three locations in Manhattan, including Soho, the Meatpacking District, and a particularly gorgeous Upper East Side store.