clock menu more-arrow no yes

Filed under:

A$AP Rocky's Guess Collaboration Has Its Own 'Hangout' Pop-Up on the Bowery

Courtesy of Guess

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

If overalls and question mark logo tees defines the 90s for you, then you're really going to be into A$AP Rocky's collaboration with Guess. The logo has been tweaked with dollar signs to mirror the rapper's stage name, and the 29-piece collection has plenty of acid-wash denim. Priced from $39 to $228, it's not out in stores for a couple of weeks, but New Yorkers can get a taste of it right now thanks to — what else — a pop-up.

The Hollywood Reporter caught up with A$AP at 168 Bowery last night, where the event space has been transformed into "a nineties era basement hangout, complete with grungy sofas, comic books, Super Nintendo games, Topps trading cards, packs of Bubble Tape gum and special-edition 'Pop Rockys' candy and faux-wood-paneled walls." "I wanted to give kids today knowledge of what Guess meant to hip hop and the urban community in the nineties and late eighties," he explained of his decision to collaborate with the label.

Officially dubbed an "installation," it sounds more of an homage to the lifestyle the collection evokes rather than a viewing of the collection itself, but pretty fun nonetheless. It's only open today and tomorrow from 11am to 6pm and Sunday from 12pm to 5pm, so be sure to check it out before it's gone, and get a peek at it in the gallery below.