Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Equinox has plans to open another gym at 315 Park Avenue South in Flatiron. The fitness company just signed a 20-year lease for its new 44,458 square-foot space, The Real Deal is reporting, and the location will eventually boast four exercise studios, a spa, a retail space, and a lounge.
"The great visibility, high ceilings and dramatic space at 315 Park Avenue South naturally attracted us to this location," Jeffrey Weinhaus, the chief development officer of Equinox, said in a statement obtained by the Commercial Observer. "It fills a gap in our neighborhood coverage that enables us to draw from the wealth of high-end office and residential activity."
A smart move, considering when its Park Avenue South location opens between 23rd and 24th Streets, it'll be just a couple avenues away from Flatiron's spandex-heavy scene that includes Tory Sport, Bandier, Lululemon, Athleta, and more. This year is already shaping up to be a strong one for Equinox — it's set to open three other locations in Dumbo, the Upper East Side, and Midtown (the Lower East Side and its "healthy hotel" will come later).