clock menu more-arrow no yes

Filed under:

Star Wars' Midnight Toy Debut Had Fanatics Lined Up for Hours

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

A photo posted by murphquake (@murphgraydd) on

Ah, nothing like a good toy store mob to remind us that the holiday season is imminent: According to today's New York Times, hundreds of shoppers lined up outside the Times Square Toys R Us last night, awaiting the midnight release of a new collection of Star Wars–themed toys. What's so great about toys celebrating a four decade-old film? These new ones are based around the Disney reboot, Star Wars: The Force Awakens.

Like a mix between a Target collab drop and a movie premiere, the line was filled with shoppers in costume, trivia, giveaways, hours-long wait times, special Uber rides, and even haul videos—yup, for toys—warranting the nickname "Force Friday."

But not only was there a massive line outside Toys R Us—the Disney store down the block, where the new toys were also scheduled to drop at midnight, also boasted a sizable queue of shoppers who'd decided the Toys R Us crowd was too large. Said one 14-year-old who "had to settle for third place" in the Disney store line: "I definitely wanted to be in the beginning of the line." Added his mother: "He hasn't slept in the past few days."

Here's a video of the scene:

A video posted by CCD_NYC (@ccd_nyc) on

Toys"R"Us

1514 Broadway, New York, NY 10036 (646) 366-8800 Visit Website