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Microsoft Sets Fifth Avenue Debut While Apple in Williamsburg Nears Completion


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Will we have two new tech stores to shop before the end of 2015 Brownstoner observed that 247 Bedford Avenue, the building that's supposed to house Brooklyn's first Apple Store, is in much better shape than the last time we checked in on it.

In typical Apple fashion, the company hasn't officially announced that a store is actually coming here, so there's no word on an opening date yet. But the local blog predicts that it won't be any time soon: "Although the outside is looking close to done, inside — as one would expect — the construction site is still raw, dusty and chaotic."

That's certainly not the case with the Microsoft flagship store, which announced this morning that it'll open at 677 Fifth Avenue — the previous tenant, Fendi, decamped to Madison Avenue — on Monday, October 26th at noon. Expect five floors and 22,269 square footage of shopping space, plus plenty of shoppers shuffling to and from the Apple Cube just up the street to compare products. Check out the renderings of the storefront below:



677 5th Ave, New York, NY 10022, USA