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Diamond Supply Co. Just Gave Supreme Some Friendly Neighborhood Competition

Diamond Supply Co.

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Perhaps those long-as-hell Supreme lines could have some much-needed competition. One year after it was first announced, skateboard company Diamond Supply Co. has finally opened its NYC flagship store just down the block.

Bowery Boogie reports that the showroom features the brand's streetwear collection (snapbacks, graphic tees, and sneakers) as well as skate decks. And if you weren't convinced Diamond could draw the same crowds as its neighbor, here was the scene on opening day:

Photo: Diamond Supply Co.

Diamond Supply Co.

286 Lafayette Street, New York, NY 10012, USA